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Embargoed: Not to be published before 07.00 CET, 4 March 2013 Kia launches unique free 7-Year navigation map updates Kia’s new 7-Year Map Update provides latest satellite navigation data for full duration of Kia’s 7-Year warranty Available immediately to new customers across continental Europe Frankfurt, 4 March 2013 – Kia today announced details of a new offer, the 7-Year Map Update, which allows buyers of new Kia models to claim satellite map navigation updates for the duration of the car’s 7-Year warranty. Available from March in continental European markets, all new Kia models purchased with manufacturer-fit satellite navigation systems will enable the customer to receive annual map updates The program will be designed according to local market specifications. The data behind the 7-Year Map Update – expected to be provided in the form of six separate upgrades during the lifetime of the standard Kia warranty – will be delivered by NAVTEQ Maps and will ensure Kia buyers across Europe have the latest road network information. The offer is also transferable to subsequent owners of the car and is not limited by the car’s kilometres. “Kia’s new 7-Year Map Update offer demonstrates our commitment to making the Kia ownership experience as satisfying as possible, and means our customers will always be able to rely on the accuracy of their navigation system,” commented Michael Cole, Chief Operating Officer, Kia Motors Europe. “With Kia’s unique 7-Year, 150,000 km warranty, we have already pushed the boundaries of what is possible from an aftersales perspective – it therefore made sense to provide 7-Year Map Update to our customers for the same period,” concluded Cole. - Ends - 1 Editors’ Notes Kia Motors Europe Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 30 markets in Europe. About Kia Motors Corporation Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations. 2