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QUIZ FOUR The Consumer Theory 1.According to the principle of diminishing marginal utility: • A. The more of a good a consumer consumes the lower her total utility • B. The opportunity cost of each additional unit of a good declines as the consumption of that good increases • C. There is a negative relationship between the price and the utility a consumer drives from consumption of a good • D. Ceteris paribus, as the consumer’s consumption of a good increases each additional unit adds less to her total utility than the previous unit. 2. Each point on a budget line corresponds to: • A. The maximum amount of utility a consumer can achieve • B. The highest level of utility a consumer can achieve with her limited income • C. A certain quantity combination of two goods that a consumer can purchase with her given income • D. The consumer’s preferred quantity combination of two goods 3. To maximize her utility a consumer must • A. equalize her marginal utility across all of the goods she consumes • B. equalize her marginal utility per dollar spent across all of the goods that she purchases • C. set her average utility per dollar spent equal to her marginal utility per dollar • D. set her total income equal to her total utility 4. The convexity of an indifference curve • A. reflects the principle of diminishing marginal utility • B. reflects the scarcity of resources • C. indicates that consumers prefer more to less • D. reflect the changing price ratio Px/Py • E. indicates that if the consumer wishes to consume more X she has to give up some Y 5. A firm’s economic profit • A. can never be equal to its accounting profit • B. is always equal to zero • C. is equal to its accounting profit minus its implicit costs • D. is equal to its accounting profit minus its explicit costs • D. is always greater than its accounting profit • E. is equal to the difference between its explicit costs and its implicit costs