Download Steve Jupe - BBC Digital Media Initiative

BBC Digital Media Initiative
DMI Background
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What is DMI?
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Pan BBC programme designed to prepare us for an on
demand digital environment
Key Themes
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End to end digital processes
Asset centric approach
Technical, process, organisational and cultural change
Activity over the last year
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Research projects focusing on digital production and asset
information management
Scoping
Business case
Where we are now
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Funding agreed for mobilisation phase – DecApril07
Team being established
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Mixture of BBC, Siemens, Deloitte staff, some full
time, some part time
Representation from I&A – subject matter
experts
DMI workstreams
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Tapeless and Multiplatform
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Digital Libraries
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Storage and archiving of digital content – both for use during production
(work in progress) and long term archive
Asset Information Management
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Implementation of tapeless cameras, audio visual desktop production
tools and content management systems for multi platform working
Exchanging digital content with Indies, post production suppliers and
audiences
Infrastructure around metadata, plus redesign of I&A function
Business Transformation
Focus for mobilisation
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Review business case
Develop benefits v costs
 Get us to approval for the next stage of funding
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Deliver detailed plans for each workstream
Establish requirements
Begin solutions design work
But what are we actually building?
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Enormous confusion regarding the concepts of
MAM
Weak understanding of lifecycle management
Product focus rather than solution focused
Fear of the scale and scope
Non experts ‘inventing’ established concepts
Urgent need for an underpinning framework
OAIS
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ISO 14721
Defines functions
Defines environments
Isn't perfect
Allows for centralised or federated architecture
Issues
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Digitisation of material – a black art?
What exactly do you mean by multi media?
Metadata – the ‘new’ frontier
Legacy metadata – not ‘fit for purpose’?
Belief in the power of technology
Re-distributing the archive functions