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5 Things You Need to Know to
Ride Out a Volatile Stock Market
1
“The market seems to be
up one day and down the next.
I’d rather wait before investing.”
WATCHING FROM THE SIDELINES MAY COST YOU
When markets become volatile, a lot of people try to guess when stocks will ­bottom
out. In the m
­ eantime, they often park their investments in cash. But just as many
investors are slow to ­recognize a retreating stock market, many also fail to see an
upward trend in the market until after they have missed opportunities for gains.
Missing out on these opportunities can take a big bite out of your returns. Consider
that in the 12 months f­ollowing the end of a bear market, a fully invested stock
­portfolio had an average total return of 37.4%. However, if an investor missed the
first six months of the recovery by holding cash, their return would have been
only 7.5%.1
The table below is a hypothetical illustration showing the risk of trying to time
the m
­ arket. By m
­ issing just a few of the stock market’s best single-day advances,
you could put a real crimp in your potential returns.
Jumping In and Out of the Market May Cost You
20 Years Ended December 31, 2015
Period of Investment
Average Annual Total Return of S&P/TSX Composite Index2
Stayed Fully Invested
7.63%
Missed the 10 Best Days
4.38%
Missed the 20 Best Days
2.29%
Missed the 30 Best Days
0.41%
Missed the 40 Best Days
-1.24%
This table is for illustrative purposes only.
1. Source: © 2016 Ned Davis Research Group, Inc. Ned Davis Research defines a bear market as a 30% drop in the Dow Jones Industrial Average after 50 calendar days or a 13% decline after 145 calendar days.
Reversals of 30% in the Value Line Geometric Index also qualify. As of 12/31/15, 28 bear markets were analyzed from 9/3/29 through 10/3/11. For illustrative purposes only. Indexes are unmanaged, and one cannot
invest directly in an index.
2. Source: Indexes are unmanaged, and one cannot invest directly in an index. They do not reflect any fees, expenses or sales charges.
“I wonder if
I should be
more diversified.”
“It’s hard to invest
when stocks are
this volatile.”
2
3
DOLLAR-COST AVERAGING MAKES IT EASIER
TO COPE WITH VOLATILITY
Most people are quick to agree that volatile markets m
­ ay present
buying opportunities for investors with a long-term horizon. But
mustering the discipline to make purchases during a volatile market
can be difficult. You can’t help wondering, “Is this really the right time
to buy?”
Dollar-cost averaging can help reduce anxiety about the investment
process. Simply put, dollar-cost ­averaging is committing a fixed amount
of money at regular intervals to an investment. You buy more shares
when prices are low and fewer shares when prices are high, and over
time, your ­average cost per share may be less than the average price
per share. Dollar-cost averaging involves a continuous, disciplined
investment in fund shares, regardless of fluctuating price levels.
Investors should ­consider their financial ability to continue purchases
through periods of low price levels or changing economic conditions.
Such a plan does not guarantee a profit or eliminate risk, nor does
it protect against loss in a declining market.
NOW MAY BE A GREAT TIME FOR
A PORTFOLIO CHECKUP
Is your portfolio as diversified as you think
it is? Meet with your financial advisor to
find out. Your portfolio’s weightings in
different asset classes may shift over time
as one investment performs better or worse
than another. Together with your advisor,
you can re-examine your portfolio to see if
you are properly diversified. You can also
determine whether your current portfolio
mix is still a suitable match with your goals
and risk tolerance.
For more information on diversification,
obtain a copy of Franklin Templeton’s
Why Diversify? Flyer.
Dollar-Cost Averaging at Work
Month
Monthly Investment
Amount
Share Price
Why Diversify? Because Winners Rotate.
Shares Purchased
Each Month
ANNUAL RETURNS OF KEY ASSET CLASSES RANKED IN ORDER OF PERFORMANCE FROM BEST TO WORST (CDN$)
1996
January
February
March
April
May
June
Total
$500
$500
$500
$500
$500
$500
$3,000
$9.00
$10.00
$8.00
$11.75
$12.25
$9.00
$60.00
55.6
Best
50.0
62.5
42.6
40.8
55.6
307.1
Worst
1997
1998
2011
2012
BRIC
EQUITIES
U.S.
LARGE
CAPS
EUROPEAN
EQUITIES
BRIC
EQUITIES
U.S.
BONDS
U.S.
BONDS
GLOBAL
BONDS
BRIC
EQUITIES
EMERGING
MARKETS
EQUITIES
BRIC
EQUITIES
BRIC
EQUITIES
BRIC
EQUITIES
U.S.
BONDS
CANADIAN
SMALL
CAPS
CANADIAN
SMALL
CAPS
U.S.
BONDS
EUROPEAN
EQUITIES
U.S.
SMALL
CAPS
U.S.
LARGE
CAPS
U.S.
LARGE
CAPS
33.09%
39.24%
38.36%
72.10%
15.52%
15.25%
15.32%
56.81%
16.78%
40.84%
56.01%
34.90%
31.64%
75.10%
38.53%
10.51%
17.27%
48.14%
23.93%
21.59%
CANADIAN
LARGE
CAPS
BRIC
EQUITIES
U.S.
LARGE
CAPS
EMERGING
MARKETS
EQUITIES
1999
CANADIAN
BONDS
2000
GLOBAL
HIGH YIELD
BONDS
2001
U.S.
BONDS
2002
CANADIAN
SMALL
CAPS
2003
GLOBAL
SMALL
CAPS
2004
EMERGING
MARKETS
EQUITIES
2005
EUROPEAN
EQUITIES
2006
EMERGING
MARKETS
EQUITIES
2007
GLOBAL
BONDS
2008
BRIC
EQUITIES
2009
2010
U.S.
SMALL
CAPS
CANADIAN
BONDS
EMERGING
MARKETS
EQUITIES
2013
U.S.
LARGE
CAPS
U.S.
BONDS
2014
U.S.
BONDS
2015
31.53%
37.08%
38.01%
57.23%
10.24%
12.44%
9.12%
42.74%
15.17%
31.17%
33.84%
18.59%
31.07%
64.34%
20.24%
9.67%
16.00%
41.27%
15.52%
20.59%
CANADIAN
SMALL
CAPS
EUROPEAN
EQUITIES
GLOBAL
EQUITIES
CANADIAN
LARGE
CAPS
CANADIAN
LARGE
CAPS
U.S.
SMALL
CAPS
CANADIAN
BONDS
EMERGING
MARKETS
EQUITIES
CANADIAN
SMALL
CAPS
CANADIAN
LARGE
CAPS
EMERGING
MARKETS
EQUITIES
CANADIAN
LARGE
CAPS
CANADIAN
BONDS
EMERGING
MARKETS
EQUITIES
GLOBAL
SMALL
CAPS
GLOBAL
BONDS
GLOBAL
SMALL
CAPS
GLOBAL
SMALL
CAPS
GLOBAL
EQUITIES
GLOBAL
EQUITIES
28.66%
29.67%
33.94%
34.21%
7.99%
8.92%
8.73%
27.83%
14.12%
26.29%
32.05%
11.14%
6.42%
52.03%
20.10%
8.26%
16.00%
37.84%
15.01%
19.55%
U.S.
LARGE
CAPS
U.S.
SMALL
CAPS
FOREIGN
EQUITIES
GLOBAL
SMALL
CAPS
CANADIAN
SMALL
CAPS
CANADIAN
BONDS
GLOBAL
HIGH YIELD
BONDS
CANADIAN
LARGE
CAPS
CANADIAN
LARGE
CAPS
CANADIAN
SMALL
CAPS
FOREIGN
EQUITIES
CANADIAN
BONDS
GLOBAL
HIGH YIELD
BONDS
CANADIAN
LARGE
CAPS
CANADIAN
LARGE
CAPS
GLOBAL
HIGH YIELD
BONDS
FOREIGN
EQUITIES
GLOBAL
EQUITIES
U.S.
SMALL
CAPS
FOREIGN
EQUITIES
23.57%
27.75%
29.16%
22.64%
7.31%
8.08%
2.04%
25.51%
13.84%
19.68%
26.37%
3.68%
-7.65%
31.94%
13.84%
8.08%
15.29%
35.91%
14.35%
19.46%
EUROPEAN
EQUITIES
GLOBAL
EQUITIES
GLOBAL
BONDS
CANADIAN
SMALL
CAPS
GLOBAL
BONDS
CANADIAN
SMALL
CAPS
GLOBAL
SMALL
CAPS
EUROPEAN
EQUITIES
GLOBAL
SMALL
CAPS
GLOBAL
SMALL
CAPS
CANADIAN
SMALL
CAPS
U.S.
SMALL
CAPS
GLOBAL
HIGH YIELD
BONDS
EMERGING
MARKETS
EQUITIES
U.S.
LARGE
CAPS
GLOBAL
EQUITIES
EUROPEAN
EQUITIES
CANADIAN
LARGE
CAPS
22.17%
21.35%
22.04%
20.29%
6.78%
7.95%
-0.93%
23.75%
12.55%
13.01%
20.92%
2.01%
-17.18%
30.97%
12.98%
4.64%
13.96%
34.41%
12.27%
19.18%
U.S.
SMALL
CAPS
CANADIAN
LARGE
CAPS
U.S.
BONDS
FOREIGN
EQUITIES
U.S.
SMALL
CAPS
EMERGING
MARKETS
EQUITIES
GLOBAL
BONDS
EMERGING
MARKETS
EQUITIES
U.S.
SMALL
CAPS
FOREIGN
EQUITIES
FOREIGN
EQUITIES
GLOBAL
EQUITIES
EUROPEAN
EQUITIES
U.S.
LARGE
CAPS
GLOBAL
SMALL
CAPS
U.S.
LARGE
CAPS
U.S.
SMALL
CAPS
U.S.
SMALL
CAPS
FOREIGN
EQUITIES
GLOBAL
SMALL
CAPS
EUROPEAN
EQUITIES
GLOBAL
SMALL
CAPS
17.08%
19.95%
16.66%
20.28%
0.37%
3.76%
-6.97%
20.45%
11.91%
11.16%
20.19%
-2.98%
-21.20%
28.49%
9.06%
-1.80%
13.77%
31.57%
11.41%
17.12%
GLOBAL
EQUITIES
GLOBAL
HIGH YIELD
BONDS
GLOBAL
SMALL
CAPS
GLOBAL
EQUITIES
GLOBAL
HIGH YIELD
BONDS
CANADIAN
SMALL
CAPS
GLOBAL
SMALL
CAPS
FOREIGN
EQUITIES
U.S.
SMALL
CAPS
GLOBAL
EQUITIES
CANADIAN
LARGE
CAPS
FOREIGN
EQUITIES
GLOBAL
EQUITIES
EUROPEAN
EQUITIES
GLOBAL
HIGH YIELD
BONDS
GLOBAL
EQUITIES
U.S.
LARGE
CAPS
GLOBAL
HIGH YIELD
BONDS
GLOBAL
HIGH YIELD
BONDS
GLOBAL
BONDS
14.57%
17.59%
9.82%
18.44%
-1.90%
3.44%
-12.37%
13.84%
9.71%
7.27%
19.16%
-5.32%
-25.37%
16.18%
8.45%
-2.67%
13.43%
14.75%
11.04%
16.15%
GLOBAL
HIGH YIELD
BONDS
U.S.
BONDS
CANADIAN
BONDS
U.S.
SMALL
CAPS
EUROPEAN
EQUITIES
GLOBAL
SMALL
CAPS
BRIC
EQUITIES
EUROPEAN
EQUITIES
BRIC
EQUITIES
EUROPEAN
EQUITIES
U.S.
SMALL
CAPS
GLOBAL
EQUITIES
FOREIGN
EQUITIES
FOREIGN
EQUITIES
CANADIAN
BONDS
EUROPEAN
EQUITIES
BRIC
EQUITIES
CANADIAN
LARGE
CAPS
GLOBAL
BONDS
U.S.
SMALL
CAPS
12.98%
14.48%
9.18%
14.58%
-4.93%
-0.49%
-13.52%
13.82%
8.59%
7.18%
17.92%
-7.08%
-28.78%
12.49%
6.74%
-8.29%
12.34%
13.26%
9.65%
14.64%
CANADIAN
BONDS
CANADIAN
BONDS
GLOBAL
HIGH YIELD
BONDS
U.S.
LARGE
CAPS
U.S.
LARGE
CAPS
U.S.
LARGE
CAPS
CANADIAN
LARGE
CAPS
GLOBAL
EQUITIES
CANADIAN
BONDS
CANADIAN
BONDS
CANADIAN
SMALL
CAPS
GLOBAL
BONDS
GLOBAL
SMALL
CAPS
GLOBAL
EQUITIES
GLOBAL
EQUITIES
GLOBAL
SMALL
CAPS
GLOBAL
HIGH YIELD
BONDS
CANADIAN
SMALL
CAPS
CANADIAN
BONDS
GLOBAL
HIGH YIELD
BONDS
12.26%
9.63%
7.96%
14.37%
-5.93%
-6.35%
-14.00%
9.41%
7.15%
6.46%
16.64%
-7.15%
-29.23%
11.07%
6.48%
-8.75%
12.17%
7.76%
8.79%
14.02%
GLOBAL
SMALL
CAPS
GLOBAL
BONDS
U.S.
SMALL
CAPS
EUROPEAN
EQUITIES
GLOBAL
SMALL
CAPS
BRIC
EQUITIES
FOREIGN
EQUITIES
CANADIAN
BONDS
GLOBAL
EQUITIES
U.S.
LARGE
CAPS
U.S.
LARGE
CAPS
GLOBAL
SMALL
CAPS
CANADIAN
LARGE
CAPS
U.S.
SMALL
CAPS
BRIC
EQUITIES
CANADIAN
LARGE
CAPS
CANADIAN
LARGE
CAPS
U.S.
BONDS
EMERGING
MARKETS
EQUITIES
BRIC
EQUITIES
8.55%
8.35%
4.60%
9.82%
-7.01%
-8.62%
-16.53%
6.69%
6.85%
2.29%
15.35%
-9.09%
-31.17%
8.00%
4.05%
-9.08%
8.07%
4.55%
7.03%
4.04%
FOREIGN
EQUITIES
CANADIAN
SMALL
CAPS
CANADIAN
LARGE
CAPS
CANADIAN
BONDS
GLOBAL
EQUITIES
GLOBAL
EQUITIES
EUROPEAN
EQUITIES
U.S.
LARGE
CAPS
GLOBAL
HIGH YIELD
BONDS
U.S.
SMALL
CAPS
GLOBAL
HIGH YIELD
BONDS
U.S.
BONDS
EUROPEAN
EQUITIES
U.S.
LARGE
CAPS
FOREIGN
EQUITIES
FOREIGN
EQUITIES
CANADIAN
BONDS
EMERGING
MARKETS
EQUITIES
BRIC
EQUITIES
CANADIAN
BONDS
6.89%
6.97%
1.37%
-1.14%
-9.88%
-11.28% -18.94%
EMERGING
MARKETS
EQUITIES
FOREIGN
EQUITIES
CANADIAN
SMALL
CAPS
GLOBAL
HIGH YIELD
BONDS
FOREIGN
EQUITIES
EUROPEAN
EQUITIES
6.56%
6.56%
-17.90%
-2.41%
GLOBAL
BONDS
GLOBAL
SMALL
CAPS
EMERGING
MARKET
EQUITIES
U.S.
BONDS
5.43%
2.98%
-19.86%
-6.28%
U.S.
BONDS
EMERGING
MARKETS
EQUITIES
BRIC
EQUITIES
GLOBAL
BONDS
4.15%
-7.69%
GLOBAL
EQUITIES
-10.95% -14.59% -20.37%
BRIC
EQUITIES
CANADIAN
LARGE
CAPS
U.S.
SMALL
CAPS
-18.48% -14.82% -21.31%
EMERGING
MARKETS
EQUITIES
FOREIGN
EQUITIES
U.S.
LARGE
CAPS
5.26%
3.80%
1.94%
11.49%
-9.28%
-32.55%
7.39%
2.56%
-9.55%
3.60%
4.29%
6.22%
3.52%
GLOBAL
HIGH YIELD
BONDS
U.S.
LARGE
CAPS
U.S.
BONDS
GLOBAL
BONDS
U.S.
LARGE
CAPS
EMERGING
MARKETS
EQUITIES
CANADIAN
BONDS
U.S.
BONDS
CANADIAN
SMALL
CAPS
CANADIAN
SMALL
CAPS
GLOBAL
BONDS
FOREIGN
EQUITIES
EMERGING
MARKETS
EQUITIES
4.65%
2.81%
-0.14%
6.23%
-10.53% -41.44%
5.41%
0.98%
-14.17%
2.46%
3.94%
4.12%
2.42%
GLOBAL
BONDS
GLOBAL
BONDS
GLOBAL
HIGH YIELD
BONDS
CANADIAN
BONDS
GLOBAL
HIGH YIELD
BONDS
GLOBAL
BONDS
GLOBAL
BONDS
EMERGING
MARKETS
EQUITIES
GLOBAL
BONDS
BRIC
EQUITIES
EUROPEAN
EQUITIES
CANADIAN
LARGE
CAPS
-7.97%
1.31%
-0.30%
4.06%
-12.94% -46.61%
-9.19%
0.04%
-16.15%
2.01%
3.24%
2.82%
-7.76%
U.S.
BONDS
U.S.
BONDS
GLOBAL
BONDS
U.S.
BONDS
U.S.
BONDS
EUROPEAN
EQUITIES
BRIC
EQUITIES
U.S.
BONDS
CANADIAN
BONDS
CANADIAN
SMALL
CAPS
CANADIAN
SMALL
CAPS
-3.26%
-6.88%
3.94%
-20.76%
1.91%
-1.19%
-0.09%
-13.75%
-40.34% -10.40% -28.19% -16.26% -22.91% -14.84%
© 2016 Franklin Templeton Investments Corp. All rights reserved.
U.S.
SMALL
CAPS
CANADIAN
SMALL
CAPS
BRIC
EQUITIES
-16.52% -49.14% -10.04%
-0.96%
Source: Morningstar Research Inc., December 31, 2015.
Canadian Large Caps
S&P/TSX 60 TRI
Canadian Small Caps
BMO Nesbitt Burns
Small Cap TRI
U.S. Large Caps
S&P 500 TRI
U.S. Small Caps
Russell 2000 TRI
Global Equities
MSCI World GRI
Global Small Caps
MSCI ACWI Small GRI
Foreign Equities
MSCI EAFE GRI
European Equities
MSCI Europe GRI
Emerging Markets Equities
MSCI EM GRI
BRIC Equities
MSCI BRIC GRI
Canadian Bonds
FTSE TMX Canada Universe
Bond Index†
U.S. Bonds
Barclays U.S. Aggregate
Bond TRI
Global Bonds
Barclays Global Aggregate
Bond TRI
Global High Yield Bonds
Credit Suisse First Boston
High Yield Return Index
Average Share Price: $10.00 ($60.00/6 purchases)
Average Share Cost: $9.77 ($3,000/307.1)
The average cost of your shares would be $0.23 less than the average price
of your shares over that period. Figures are for illustrative purposes only.
To learn more about dollar-cost averaging, visit franklintempleton.ca and
search “Dollar-Cost Averaging”.
2
5 Things You Need to Know to Ride Out a Volatile Stock Market franklintempleton.ca
“With so many opinions
about the market,
I don’t know who
to listen to.”
4
“We’re sticking
to our long-term
investment plan.”
5
TUNE OUT THE NOISE AND GAIN
A LONGER-TERM PERSPECTIVE
Numerous television stations, websites and social media channels are
dedicated to ­reporting investment news 24 hours a day, seven days
a week. What’s more, there are almost too many financial p
­ ublications
to count. While the media p
­ rovides a valuable service, they typically
offer a very short-term outlook. To put your own i­nvestment plan in
a longer-term perspective and bolster your confidence, you may want
to look at how different types of p
­ ortfolios have performed over time.
Hypothetical Performance of Asset Allocation Portfolios
12/31/95–12/31/153
Growth of
a $10,000
Investment
Average
Annual
Total Return
100% Stocks
$40,012
80% Stocks | 20% Bonds
1-YEAR CUMULATIVE
RETURNS (%)
Best
Worst
7.18%
37.77
-33.17
$39,759
7.14%
33.34
-26.71
60% Stocks | 40% Bonds
$39,012
7.04%
29.02
-19.78
40% Stocks | 40% Bonds | 20% Cash
$33,003
6.15%
21.90
-12.55
20% Stocks | 60% Bonds | 20% Cash
$31,610
5.92%
17.88
-4.63
BELIEVE YOUR BELIEFS AND DOUBT
YOUR DOUBTS
There are no real secrets to ­managing volatility.
Most investors already know that the best way
to navigate a choppy market is to have a good
long-term plan and a well-diversified portfolio.
But sticking to these fundamental beliefs is
sometimes easier said than done. When put
to the test, you sometimes begin doubting your
beliefs and believing your doubts, which can
lead to short‑term moves that divert you from
your long-term goals.
To keep a balanced perspective, we
recommend that you contact your financial
advisor before making any changes to your
­portfolio.
The hypothetical asset allocation portfolios shown above are for illustrative
purposes only. They do not represent the past or future portfolio composition
or performance of any Franklin Templeton fund and are not intended as
investment advice. We suggest working with your financial advisor to see
which allocation opportunities may be right for you.
To obtain copies of any literature, please visit franklintempleton.ca,
contact your financial advisor or call Franklin Templeton Investments
at (800) 387-0830.
3. Source: © 2016 Morningstar, Inc., 12/31/15. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not
warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance does not guarantee
future results. Stock investments are represented by equal investments in the S&P/TSX Composite TRI, S&P 500 TRI, and MSCI EAFE Index, representing Canadian stocks, U.S. stocks, and foreign stocks, respectively.
Bonds are represented by the FTSE TMX Canada Universe Bond Index. Cash equivalents are represented by the FTSE TMX Canada 91 Days Treasury Bill Index. Portfolios are rebalanced annually. Indexes are unmanaged,
and one cannot invest directly in an index. They do not reflect any fees, expenses or sales charges. See franklintempletondatasources.com for additional data provider information.
franklintempleton.ca 5 Things You Need to Know to Ride Out a Volatile Stock Market
3
The Value of Professional Advice
We believe investors can benefit from the expertise of a financial advisor who can help you define your goals and needs, then identify
investments that meet your financial objectives. To invest in Franklin Templeton funds or to learn more about our offerings, please
contact your financial advisor.
A Few Words about Asset Allocation
While asset allocation can be a valuable tool to help reduce volatility, all investments involve risk, including possible loss of principal.
Typically, the more aggressive the investment or the greater the potential return, the more risk involved. Generally, investors should
be comfortable with some fluctuation in the value of their investments, especially over the short term. Stock prices fluctuate,
sometimes rapidly and dramatically, due to factors affecting individual companies, particular industries or sectors, or general market
conditions. Bond prices generally move in the opposite direction of interest rates. Thus, as the prices of bonds in a fund adjust to a rise
in interest rates, that fund’s share price may decline. Foreign investing carries additional risks such as currency and market volatility
and political or social instability; risks which are heightened in developing countries. Diversification does not guarantee a profit or
protect against loss. A fund’s specific risks are described in greater detail in the prospectus.
Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the
prospectus before investing. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated.
Franklin Templeton Investments
5000 Yonge Street, Suite 900
Toronto, ON M2N 0A7
(800) 387-0830
franklintempleton.ca
© 2016 Franklin Templeton Investments Corp. All rights reserved.
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