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Source Analysis and Comparison Part One: Source Two Michelle Mills Focused Inquiry 112 An analysis of: “Pharmaceuticalization of Society in Context: Theoretical, Empirical and Health Dimensions” by John Abraham Publication Information: Abraham, J. "Pharmaceuticalization of Society in Context: Theoretical, Empirical and Health Dimensions." Sociology 44.4 (2010): 603-22. Web. Main Claim and Summary “Pharmaceuticalization should be understood by reference to five main explanatory factors, which are mutually interactive but competing. These dimensions are: biomedicalism (including industry drug research, development and innovation); medicalization; industry drug promotion and marketing; consumerism; and the ideology or policy of the regulatory state.” (603) In this article, John Abraham explores the many elements affecting pharmaceuticalization, “the process by which social, behavioural or bodily conditions are treated or deemed to be in need of treatment, with medical drugs by doctors or patients”. In his evaluation of this phenomenon, Abraham first disputes the biomedicalist view that pharmaceuticalization is a product of increased medical need. He then elaborates on the effects of consumerism working for and against pharmaceuticalization. After this, Abraham returns to biomedicalism to discredit the idea that the drug industry has been growing due to a growth in drug innovation. Key Points “Deep-seated … is the biomedicalist view that growing pharmaceuticalization reflects progress in medical science, enabling people with conditions … were previously undiagnosed or untreated, to receive medication that they need … Yet, during this 1 Source Analysis and Comparison Part One: Source Two Michelle Mills increased pharmaceuticalization, the technical advances declared by biomedicalism exhibited many uncertainties within scientific literature and clinical settings” (607) o “ADHD illustrates why, in many psycho-social areas of medical intervention, the biomedicalist thesis is unpersuasive because of technical implausibilities and the fact that broadening diagnostic criteria could readily reflect medicalization as much as discovery of previously undetected sick people.” (608) o “The biomedicalist claim that the growth of pharmaceuticalization in these areas is merely a reflection of health needs is not credible because industry-sponsored disease-awareness campaigns have exaggerated the benefits of drugs, such as SSRIs, tranquillizers and Viagra, resulting in them being prescribed in ways that have no techno-scientific basis.” (608) o “Pharmaceuticalization is also driven by industry promotion and advertising of individual drug products to the medical profession for established medical conditions, whether on- or off-label. Zyprexa, a drug approved for treatment of schizophrenia and bipolar disorder, was also promoted to doctors by the manufacturer’s marketing staff for off-label treatment of established dementia and Alzheimer’s condition, reaching global sales of US$4.8 billion, even though there was no scientific evidence to support such off-label use.” (609) “Overall, pro-pharmaceuticalization consequences of access-oriented collaborative consumerism tend to outweigh the de-pharmaceuticalization effects of injury- oriented adversarial consumerism, though both play a role in shaping the nature of pharmaceuticalization in society.” (612) o “The growth of injury-oriented adversarial consumerism has not increased pharmaceuticalization. Rather, it has raised doubts about the safety of drug products and hence reduced pharmaceutical prescription and use (Scrip, 2008e). As occurred with arthritis drugs, injury-oriented adversarial consumerism can be powerful enough to produce de-pharmaceuticalization.” (611) o “… American access-oriented collaborative consumerism has been largely successful in making pharmaceuticals available to patients sooner, so increasing 2 Source Analysis and Comparison Part One: Source Two Michelle Mills pharmaceuticalization, though it is doubtful that such haste and ‘fast-tracking’, which involve less regulatory checks on drug safety and efficacy, are beneficial to public health.” (611) o “In the UK, access-oriented collaborative consumerism has focused on patient access to new drugs on the NHS. … For example, in March 2005, NICE recommended that four drugs to treat Alzheimer’s disease were not cost-effective for the NHS. However, following a high profile media campaign and formal appeal to NICE involving patient groups such as the Alzheimer’s Society, NICE revised its guidance to allow NHS funding of the drugs for people with moderate, but not early, stages of the disease. The Alzheimer’s Society then took NICE to court, which insisted that NICE should make the drugs available to all those with the disease.” (611) “Deregulatory ideology (and associated policies) have been drivers of growing pharmaceuticalization, not primarily by releasing many more innovations needed by patients and medical professionals, as the biomedicalism thesis would have it, but rather mainly by allowing the industry to expand its markets for drugs that offer little or no therapeutic advance in a sea of declining innovation.” (615) o “By the late 1980s and early 1990s, it was known to biomedical scientists that bacterial resistance to existing antibiotics was becoming a significant health problem … Yet, between 1983 and 2004, the development of antibiotics declined steadily: FDA approved 16 between 1983 and 1987; 14 between 1988 and 1992; 10 between 1993 and 1997; seven between 1998 and 2002; and just three in 2003 and 2004.” (615) o “Pharmaceutical product innovation declined during the same period that pharmaceuticalization in many psycho-social and lifestyle areas has increased (Figures 1 and 2). More importantly, the number of NMEs offering significant therapeutic advance (those given ‘priority’ review by FDA) has also declined.” (605) o “Thus, aggregating the sector as a whole, pharmaceuticalization in the form of 3 Source Analysis and Comparison Part One: Source Two Michelle Mills new drugs offering significant therapeutic advance has been shrinking in the last 15 years.” (615) Biography and Credibility John Abraham is a professor of sociology at University of Sussex. He has three postgraduate degrees: MSc in Science Policy Studies, MA in Sociology and DPhil in Politics. Dr. Abraham has published over seventy articles in major international journals and over fifty empirical research articles. The British Sociological Association nominated this article, for the Sage Prize of best sociology article of the year for excellence and innovation. ("Prof John Abraham." John Abraham : University of Sussex. N.p., n.d. Web. 26 Oct. 2014. <http://www.sussex.ac.uk/profiles/6>.) To find this article, I used the VCU library search engine, with the search “pharmaceutical industry consumerism.” 4