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Promoting sexual health and rights through pleasure: A literature review Wendy Knerr, Juliet McEachran and Anne Philpott August 2008 With funding from the Pathways of Women’s Empowerment Research Programme Consortium* www.pathwaysofempowerment.org *Pathways is funded by the UK Department for International Development (DFID), however the views expressed here are not necessarily those of DFID About The Pleasure Project Started in 2004, based in UK and India, with volunteers worldwide • Training sexual health educators and counsellors to become more comfortable talking about sex and pleasure • Helping NGOs and public health agencies make sex education materials more sex-positive • Working with erotic filmmakers to incorporate safer-sex into porn films • Research and articles • Advocacy with media and the public health sector Context: Where is the pleasure in safer sex? • People have sex for many reasons: love and affection, conformity, recognition, power, stress reduction, reproduction, as part of a social contract (e.g. marriage) or to earn a living. • Sexual pleasure remains a highly significant, if not primary, motivating factor for sexual behaviour. • HIV spread mainly through sexual transmission, so HIV prevention needs to consider the role of sexual pleasure and desire in sexual behaviour. • While use of male condoms has increased since the beginning of the AIDS epidemic, it’s not as high as it should be. • Safer sex is considered ‘unsexy’ • ‘Prevention fatigue’ - new approaches needed Call for more research ‘Promoting Protection and Pleasure: amplifying the effectiveness of barriers against sexually transmitted infections and pregnancy’, Philpott, Knerr and Maher; the Lancet; Vol 368; Dec 2005 ‘Pleasure and Prevention: When Good Sex Is Safer Sex’, Reproductive Health Matters 2006;14(28):23–31 ; Philpott, Knerr and Boydell Set out future agenda for research – basis of literature review Key questions for Literature Review • Is there evidence that including elements of pleasure and the erotic in safer sex interventions can increase uptake of safer sex practices? • In which contexts might a pleasure approach be more or less effective? • What role do gender and culture play in the effectiveness of this approach? • What future research needs to happen? Is there evidence that erotic elements can increase safer sex? Yes, but extremely limited in terms of context and culture. Two key studies: 1. Gay Men’s Health Crisis (USA) study of 600 gay/bisexual men – visual – as opposed to verbal and written – presentation of affirmative, erotically appealing safer sex material most effective of four HIV prevention programmes. – compared to controls, the group that viewed erotic videos/slides less likely to engage in risky sex three months after intervention. Evidence that pleasure/eroticism can increase safer sex 2. Meta-analysis (Scott-Sheldon and Johnson 2006) examined effectiveness of 21 sexual risk-reduction interventions that integrate erotic safer sex component. • All RCTs/had quasi-experimental design with control group • Majority low-prevalence settings, mostly Caucasian men in their early 20s, in US college settings, one-fifth MSM • Most studies did not separate erotic component from overall intervention, so difficult to determine causal links • Findings: – More risk-preventive attitudes, less risky sexual behaviour and an increase in condom use – Decrease in numbers of sexual partners – Did not lead to more sex overall – More interest in sex education How do gender and culture affect safer sex and pleasure? • To test erotic interventions crossculturally and in wider contexts, it is vital to look at implications of gender and culture • Sexual activity can: – be consensual or forced, pleasurable or not – serve many needs - procreation, bonding, work, or obligation (in the case of prostitution or spousal duties), recreation or play, etc. • Sexual pleasure and the erotic are complex, subjective, varied, shaped by culture and gender Sexual Pleasure, Gender and Culture • In most cultures, satisfying sex defined in relation to hetero male pleasure, thus: – persistent focus on vaginal penetration in HIV prevention – condom use as primary – very little research into women’s pleasure, focus on ‘women as victims’ • Conception that ‘sexual pleasure = orgasm’ equally shortsighted • Can gender/culture be allies? E.g.: using porn, romance as modes of communication about safer sex? • Interventions must be: – sensitive to gender and culture, including gender roles and norms and how these affect sex, concepts of pleasure and ability to practice safer sex (power relations) – aware of ‘what turns people on’ Pleasure, safer sex and sexual skill “ … just telling people to use condoms is like telling someone to use a saddle to ride a horse – there’s a lot more to both safe sex and horse riding!” – personal testimony of a sex worker in Mongolia, told to The Pleasure Project by Cheryl Overs, Making Sex Work Safe trainer/educator • Widespread assumption that sex is something natural and automatic, especially for men, and that safer sex is easy or obvious. • Range of studies indicate that: – promotion of safer sex can benefit by including skills education with condoms – safer sex becomes more comfortable and pleasurable with practice. • We need new and more creative modes for delivering information about safer sex skills, e.g. looking to the ‘experts’ who already know how to eroticize safer sex: sex workers, gay men A way forward • Condom promotion needs to move from an AIDS/disease discourse to one of pleasure, sexual skill and eroticism. • Adapt existing studies – which show link between eroticizing safer sex and practicing safer sex - for higher risk contexts: Africa, Asia, Latin American, high vulnerability/risk groups. • Research must: – test impact of erotic interventions (e.g. erotic safer sex education vs non-erotic safer sex education - not just interventions that include erotic education) – be gendered, contextual and culturally sensitive, asking: ‘What turns this group on? What influences sex and pleasure in this culture?’ • Consider the potential of: – new technologies (e.g. microbicides) as erotic tools – existing pleasure/desire norms and communication modes (porn, romance, etc) as routes of safer sex skills education – skills from disciplines other than public health, anthropology, psychology, sexology … Real-world examples of erotic safer sex interventions: The Global Mapping of Pleasure: A directory of organizations, programmes, media and people who eroticize safer sex, 2nd Edition Read it online: (www.thepleasureproject.org/section6/) www.thepleasureproject.org