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British Lineage – A New Horizon
Grand Opening of Chery Jaguar Land Rover Plant in Changshu
· Chery Jaguar Land Rover celebrates a significant milestone occasion today with
the official opening of its state-of-the-art Changshu plant, which is established as
one of the world's most advanced and efficient automobile manufacturing
facilities
· The roll off of the domestic production Range Rover Evoque and the
commencement of production operation at the plant will have a resounding
impact in the Chinese premium automotive manufacturing industry
· With British lineage, world-class quality and commitment to shared values,
Chery Jaguar Land Rover strives to become the leading automobile manufacturing
enterprise inspiring excellence in the country's premium automotive market
· Chery Jaguar Land Rover is committed to a long-term and sustainable
development in China through the shared value approach and will continue to
expand its plant capacity and product offerings
21stOctober, 2014, CHANGSHU, JIANGSU - Chery Jaguar Land Rover
Automotive Co., Ltd, the first-ever Sino-British premium automotive joint venture,
today announced the opening of its manufacturing facility in Changshu, Jiangsu
Province. The plant is established as one of the world's most advanced and
efficient automobile manufacturing facilities, which signifies the joint venture is
ready to begin full business operation. It is also the first full-scale automobile
manufacturing facility of Jaguar Land Rover outside the UK. Sharing the spotlight
with the opening was the official roll-off of the company's first domestic
production model, the award-wining Range Rover Evoque. The launch of the
domestic production Evoque, the country's first locally produced British premium
SUV, heralds a new beginning for the Chinese premium automotive manufacturing
industry.
"Chery Jaguar Land Rover remains committed to delivering excellence in its
quest to lead the Chinese premium automotive industry through its historic
British lineage, world-class quality and unique shared value approach,” Chery
Jaguar Land Rover President Chris Bryant emphasized, “The plant opening marks
the ompletion of our start up phase of which we are incredibly proud, and now we
will continue to build with the same passion and pride, to realize our goal to be
the premium automotive manufacturer inspiring excellence in China’s automotive
industry."
As a major milestone for the first-ever Sino British premium automotive joint
venture, the opening ceremony also signifies the dawn of a new era for the
Chinese premium automotive industry.
“Today’s Opening Ceremony not only marks a significant milestone for the
joint venture, it also represents a new chapter for the premium automotive
manufacturing industry in China.” Chery Jaguar Land Rover Deputy President Zhu
Guohua added, “ With the continuous support from our parent companies, the
local government, our suppliers, dealers and all other business partners, we will
continue to offer excellent world-class quality products and services to Chinese
customers, enabling them to enjoy the unique premium automotive brand
experience that they most desire.”
State-of-the-Art Facility Forging World Class Quality
Equipped with the world’s most advanced equipment and technology, the
Changshu Plant is the finest illustration of the excellence Chery Jaguar Land Rover
has to offer. The 1,220 mu Changshu plant possesses technologically advanced
Press, Body, Paint and Trim and Final Workshops, a Quality Centre, as well as an
Engine Plant, and a uniquely designed point-to-point logistics system. These
facilities all come together to ensure the world-class quality of vehicles produced
at the plant.
The factory is designed for maximum lean manufacturing with full flexibility
and a high degree of automation. The most advanced tandem servo-lines and
mechanical lines enable the Press Shop process both steel and aluminium
materials at world-class rates to ensure maximum efficiency and high-quality
production.
The Body Shop employs 306 robots that undertake over 85% of all welding
work, guaranteeing higher quality and more stable automobile bodies.
The advanced Dry Scrubber Spray system used in the Paint Shop allows for
95% of air to be recycled and achieves energy savings of the Spray Booth up to
60%. The Paint Shop's PT-ED equipment of Rotation-dipping (RO-DIP) system
allows 360° rotation of vehicles, which enhances the cleanliness and reduces the
discharge of wastewater. Furthermore, the Shop also uses advanced eco-friendly
water-based paint that meets rigorous European standards and adopts
eco-friendly polyurethane to replace the traditional asphalt as the NVH sound
insulation materials.
The most advanced decking system, with its fully automatic marriage
process, as well as the first created dynamic strut movement technology applied
in the Trim and Final Shop exceed those of automotive counterparts in the
domestic industry. The adoption of ANDON system and RFID vehicle tracking
technology helps achieve strict quality control.
Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover said, “The
opening of this world-class facility is an important milestone for Jaguar Land Rover.
Since its launch, one in five Range Rover Evoque manufactured has been sold in
China. Our decision to assemble the Range Rover Evoque in Changshu is a vote of
confidence in the plant’s production quality and the market potential for our
best-selling model, which will complement rising output of desirable
high-performance and off-road vehicles in the UK.”
Mr. Yin Tongyue, President and CEO of Chery Automobile said, “I strongly
believe that Chery Jaguar Land Rover has a promising future and will provide
premium auto products that exceed every Chinese consumer’s expectations.”
A Steadfast Commitment to Excellence
Chery Jaguar Land Rover is dedicated to becoming a leading enterprise that
inspires excellence in the premium automotive market in China. To accomplish
this goal, the joint venture has taken several steps to ensure that it can provide
top-of-the-line quality for its customers. These include establishing the industry
leading quality control system, advanced R&D Centre, and nationwide sales
network.
The plant's production operations are augmented by Chery Jaguar Land
Rover's Quality and Test Centre. The Centre boasts several industry-leading
systems and processes to ensure the highest level of production and quality
control, such as the industry-leading three-coordinate chamber, Hydro-Pulse and
environmental chamber, and world-class air tightness standards. It conducts
specialized tests to optimise locally procured parts and components to ensure the
quality of each vehicle produced at the site. Similarly, the joint venture is investing
a great deal into making new breakthroughs in product research and development
with the construction of a R&D Centre. With over 290 well experienced product
development engineers, the Centre is responsible for R&D works that cover
product planning, project management, process, system and engineering
applications, trial production, testing for finished vehicles, product localisation
design, improvement of emission and engine performance and new energy
development.
Chery Jaguar Land Rover has established a superlative operation and
management structure, with a highly practical and efficient management team
who is fully committed to realizing the joint venture’s long-term development in
China, and to fulfil consumer expectations and needs on its products and services.
Chery Jaguar Land Rover is equally committed to its sales and service network.
Through the jointly-managed Integrated Marketing Sales and Service (IMSS)
organisation, Chery Jaguar Land Rover will promote efficient operation of
marketing, sales and after sales service work for the Jaguar, Land Rover and JV
brands, to ensure that customers enjoy the best possible relationship with the
joint venture, as well as establish its position in the forefront of the premium
automotive market in China.
Shared Value Approach to Drive Sustainable Development
The shared value approach is at the core of Chery Jaguar Land Rover's
philosophy. Chery Jaguar Land Rover uses this approach to join the interests of its
customers, stakeholders, employees, neighbouring communities, and the society
as a whole together. This ensures that the joint venture maintains healthy and
sustainable development, while simultaneously contributes to the development of
the automotive industry in China.
In realizing its commitment to sustainable development, Chery Jaguar Land
Rover has taken special care to ensure the environmental friendliness of the
Changshu Plant. From materials used to technology utilized, the utmost care and
concern are made to establish a green manufacturing plant.
Chery Jaguar Land Rover's staff is the embodiment of its shared value
approach, realized by the joint venture’s commitment to sustainable development
in conjunction with all employees. They are offered comprehensive career
development path, training courses, incentive schemes, and technical orientation
programmes, which cover a variety of aspects including manufacturing, product
development, leadership and corporate code of conducts.The joint venture has
formally introduced the UK-CHINA Apprentice Programme to grow professional
technical talents to ensure quality control is kept up to pace with global standards.
Moreover, the joint venture is dedicated to the development of the premium
automotive industry as a whole. The joint venture has been working with local
supplier partners following strictly Jaguar Land Rover’s global quality system and
standards known as JLRQ. In addition to providing employment and fostering new
talent for the industry through the Chery Jaguar Land Rover apprentice
programme, the joint venture has also been working closely with the local
government to develop industry infrastructure.
To emphasise its long-term commitment to the Chinese market, the joint
venture has announced a slew of exciting new plans for the future. The plant will
be outfitted with full aluminium body manufacturing capabilities, boosting Chery
Jaguar Land Rover as the automobile manufacturer inspiring excellence in this
sector. Inaugural sales of the China-made Range Rover Evoque are due to begin in
early 2015. Furthermore, a second Land Rover model is scheduled to be localised
and built at the plant in the near future. By 2016, the plant will be producing three
Jaguar Land Rover models and will boast a total annual production capacity of
130,000 vehicles.
The plant’s opening is not only a significant milestone for Chery Jaguar Land
Rover; it also marks the beginning of a new chapter for the premium automobile
manufacturing industry in China. With its British lineage, world-class quality and
commitment to shared values, Chery Jaguar Land Rover is dedicated to becoming
the leading manufacturer inspiring excellence in the country's premium
automotive market.