Download 20150127 Proposition Overview

Dakon / GRG
Proposition Overview
27th Jan 2015
Introduction
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Overview
Company Aim
Offerings
Technology
dakon
Overview
dakon
• Dakon is a young, privately owned British company that designs
and delivers end-to-end customer engagement programmes.
• We bring traditional values of acknowledgement, appreciation
and the personal touch into the digital era.
• We create habits and influence profitable customer behavioural
change.
Company Aim
dakon
To create a holistic solution that truly unites brands with their
customers and fosters long lasting, engaging and profitable
relationships
dakon
Offerings
• We offer 3 technology solutions and 2 business packages
– Solutions
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Complete Customer Engagement Programme
Customer Insight (Social Engagement and Social Heroes)
Social Conversation Management
– Additional Packages
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Helping Hand for Start-Ups
Business Builder for SME
Helping Hand for Start Ups (vc channel)
dakon
• The package includes:
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Design and Build a responsive design web and mobile site
Creation of Social Media pages
Customer Acquisition program
Pre-launch and launch viral campaign
Automated Outbound Social Media Distribution
Aggregated Social Commentary Overview
Customer Engagement elements including campaign templates, simple one currency
loyalty program design and operation, reward management and provision
Press Release creation and distribution
Business Builder for SME
dakon
• The package includes the provision of:
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Customer Acquisition and Retention program
Profile Enrichment
Viral marketing campaigns (1 per quarter)
Automated Outbound Social Media Distribution
Individual and Aggregated and Social Commentary Overview
Inbound Social Conversation Management
SME Engagement Program including flexible campaign design and rich feature library
managed bespoke campaigns, loyalty program design (redeemable and nonredeemable reward currencies, tiers, customer and data driven trigger definition,
reward management and provision) flexible business rules engine, gamification,
lifestyle and support for Corporate and Social Responsibility
Press Release creation and distribution
dakon
Core id: Platform
Multi device UI
Role Based Access Control & Security Management
Customer Management
(Single View/Profiling/Tiering)
Event Processing
Customer Segmentation
Contextual Advertising
(Provider specific Up-sell/Cross -sell)
Programme/Campaign Management
Programme Microsites
Rewards Management
Feedback and Ratings
Gaming Integration
Social Network Integration
Messaging
Customer /Group Distribution
Alerting & Notification
Customer Support
Analytics & Reporting
Common Services
eMail/SMS/Diagnostics/Audit/Translations/Localisation
Cloud Infrastructure Management
Storage/CPU Dashboard and Provisioning
Integration Services
Platform Administration
Reward Recommendation & Selection
Thank You