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The Station Turnaround Cleve Callison, WHQR Station Manager Jeff Hunter, WHQR Underwriting and Major Gifts Former Board member Wilmington, NC • • • • Market #177 217,600 Service economy – Tourism – Recreation Retiree in-migration Mission • WHQR offers news, music, entertainment and interaction to • expand knowledge • encourage artistic appreciation, • engage our community, and • promote civil discourse. Overview: History • • • • Tail-gating opera lovers • Formed “Friends of the Opera” Joined forces with others who wanted NPR Friends of Public Radio, Inc. incorporated as a 501(c)(3) in 1980 WHQR signed on April 22, 1984 Crisis of 2008-09 Crisis of 2008-09 • • • • • Net equity went from c. $800,000 to $0 in 5 years Over $400,000 in debt Credit card revoked by bank Vendors cut off credit Made payroll and paid essential bills Crisis of 2008-09: Causes • CPB- commissioned report (Dennis Hamilton) • Management errors; overextended financially • Lack of Board oversight • Impact of the Recession emPowering Our Future campaign • • • • • • • Service Expansion Digital Now Community First Stability and Service Launched Classical HQR, revamped HQR News Purchased facilities after renting for 20 years Systematic upgrades of aging equipment and facilities Lessons learned, I • • • • • • Board must monitor performance Careful financial management Be transparent Right people doing the right jobs (aligned with mission) During crisis: get through it Post crisis: build on momentum (capital campaign) Lessons learned, II • Diversify & upgrade funding • • • • • major gifts events partnerships If possible, underwriting staff on commission or base + commission Bonuses for staff when year is sufficiently over budget Speaker Information • Cleve Callison/WHQR Public Radio Station Manager 910-599-0398 (cell), email [email protected] (personal) • Jeff Hunter/WHQR Public Radio Underwriting and Major Gifts 910-343-1640 x220, email [email protected] Special thanks to our Platinum Sponsors!