Download The Station Turnaround - PMDMC 2017

The Station
Turnaround
Cleve Callison, WHQR
Station Manager
Jeff Hunter, WHQR
Underwriting and Major Gifts
Former Board member
Wilmington, NC
•
•
•
•
Market #177
217,600
Service economy
– Tourism
– Recreation
Retiree in-migration
Mission
•
WHQR offers news, music, entertainment and
interaction to
• expand knowledge
• encourage artistic appreciation,
• engage our community, and
• promote civil discourse.
Overview: History
•
•
•
•
Tail-gating opera lovers
• Formed “Friends of the Opera”
Joined forces with others who wanted NPR
Friends of Public Radio, Inc. incorporated as a 501(c)(3)
in 1980
WHQR signed on April 22, 1984
Crisis of 2008-09
Crisis of 2008-09
•
•
•
•
•
Net equity went from c. $800,000 to $0 in 5 years
Over $400,000 in debt
Credit card revoked by bank
Vendors cut off credit
Made payroll and paid essential bills
Crisis of 2008-09: Causes
•
CPB- commissioned report (Dennis Hamilton)
•
Management errors; overextended financially
•
Lack of Board oversight
•
Impact of the Recession
emPowering Our Future campaign
•
•
•
•
•
•
•
Service Expansion
Digital Now
Community First
Stability and Service
Launched Classical HQR, revamped HQR News
Purchased facilities after renting for 20 years
Systematic upgrades of aging equipment and facilities
Lessons learned, I
•
•
•
•
•
•
Board must monitor performance
Careful financial management
Be transparent
Right people doing the right jobs (aligned with mission)
During crisis: get through it
Post crisis: build on momentum (capital campaign)
Lessons learned, II
•
Diversify & upgrade funding
•
•
•
•
•
major gifts
events
partnerships
If possible, underwriting staff on commission or base +
commission
Bonuses for staff when year is sufficiently over budget
Speaker Information
•
Cleve Callison/WHQR Public Radio
Station Manager
910-599-0398 (cell), email [email protected] (personal)
•
Jeff Hunter/WHQR Public Radio
Underwriting and Major Gifts
910-343-1640 x220, email [email protected]
Special thanks to our Platinum Sponsors!