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ENTREPRENEURSHIP COURSE
KAROLINA DUTKIEWICZ
EWA PASZKIEWICZ
WHAT IS ENTREPRENEURSHIP?
ENTREPRENEURSHIP IS THE PROCESS OF
DESIGNING, LAUNCHING, AND RUNNING A
NEW BUSINESS, IT IS A STARTUP COMPANY
OFFERING A PRODUCT, PROCESS OR SERVICE.
IT HAS BEEN DEFINED AS THE CAPACITY AND
WILLINGNESS TO DEVELOP, ORGANIZE, AND
MANAGE A BUSINESS VENTURE ALONG WITH
ANY OF ITS RISKS IN ORDER TO MAKE A
PROFIT. THE ENTREPRENEUR IS "A PERSON
WHO ORGANIZES AND MANAGES ANY
ENTERPRISE, ESPECIALLY A BUSINESS,
USUALLY WITH CONSIDERABLE INITIATIVE
AND RISK
Psychological conditions of
entrepreneurship
Maslow hierarchy of needs
Personality types
 ASSERTIVE (me ok, you ok) High self-esteem and
self-confidence, respect for themself and others,
honesty, ability to listen to others
 SUBMISSIVE (me not ok, you ok) lack of confidence,
low self-esteem, transfer control to others
 AGGRESSIVE (me ok, you not ok) lack of respect for
others, feelings of superiority, lack of empathy, anger
and tendency to offend others
 MANIPULATIVE (me not ok, you not ok) lack of
respect for themselves and others, suspiciousness
Assertiveness
Assertiveness is the quality of being self-assured and
confident without being aggressive. In the field of
psychology and psychotherapy, it is a learnable skill
and mode of communication; a form of behavior
characterized by a confident declaration or
affirmation of a statement without need of proof.
Creativity
Creativity is a phenomenon whereby something new
and somehow valuable is formed. The created item
may be intangible (such as an idea, a scientific
theory, a musical composition or a joke) or a physical
object (such as an invention, a literary work or a
painting).
Practise
In mixed groups (5 persons in every
team) write as many attributes as you
can of a good manager/leader and
explain the impact of effective
leadership in the functioning of the
company.
Self presentations
Techniques to influence the others
 The rule of reciprocity states that any person who
has done us some good , you have to repay .
 Another technique of manipulation due to the
universal human qualities , is to make every effort for
the compliance of their activities to the adopted
earlier decision. In practice, this means that when a
person undertakes to do something , usually they
don’t quit.
Techniques to influence the others
 Using social proof of the validity is one of the most
popular techniques of manipulation. The principle of
its operation is based on the belief that the behavior
is correct if other people act in the same way.
 One of the easiest ways to convince someone to their
case is to make friends with him. It’s easier if the
person likes and trust us.
 Effective method of manipulation is the rule of
authority, because we trust the people we admire.
Practice
In groups choose your leader and make
a short presentation that includes
introduction, features , interests and
action plan. Then at the end he will
have to present himself.
Interpersonal communication
INTERPERSONAL COMMUNICATION IS AN
EXCHANGE OF INFORMATION BETWEEN TWO
OR MORE PEOPLE. COMMUNICATION SKILLS
ARE DEVELOPED AND MAY BE ENHANCED OR
IMPROVED WITH INCREASED KNOWLEDGE
AND PRACTICE. DURING INTERPERSONAL
COMMUNICATION, THERE IS MESSAGE
SENDING AND MESSAGE RECEIVING.
SUCCESSFUL INTERPERSONAL
COMMUNICATION IS WHEN THE MESSAGE
SENDERS AND THE MESSAGE RECEIVERS
UNDERSTAND THE MESSAGE.
Verbal communication
Verbal communication refers to the use of sounds
and language to relay a message. It serves as a
instrument for expressing desires, ideas and
concepts and is vital to the processes of learning
and teaching.
Nonverbal communication
Nonverbal communication between people is
communication through sending and receiving
wordless clues. It includes the use of visual cues such
as body language, distance and physical appearance,
of voice and touch. It can also include the use of
time, eye contact and the actions of looking while
talking and listening.
Negotiations
Two-way communication process , whose aim is to
reach an agreement , when at least one part does not
agree with a particular opinion or a solution to the
situation. Negotiation is a way to communicate in
order to resolve the conflict and reach an agreement
on both sides , mutual process of seeking a solution
that would satisfy involved in the conflict .
Negotiation tactics
 Wise concessions
It is a conclusion of the agreement and way to check
acceptable borders for other side. You have to
remember to not concede as first.
 Threat
This tactic can be a useful if we manage to daunt the
other side. Then the other side may resign.
 Consensus-building
Both sides realize their interests in 100%, by
exchange, reducing costs, finding a solution.
Negotiation tactics
 Commitment
In this tactic you must keep flexibility and don't
involve irrevocable commitments. Using
commitments can reduce the margin of maneuver
the other side. Finaly the other side do what we want
them to do.
 Bluff
Risky tactic, the consequences of which could be
disadvantageous. We can use the poker bluff, which
suggests that we have more strengths than in reality.
Negotiation tactics
 Break, or playing for time
One of the ways to respond to the offer or threat is
waiting out. So you should ask for a break, especially
when in negotiations shows up a new offer or you are
considering what information to disclose.
Practise
In this practise one chosen person is going
to get one card with a title of movie and he
have to show the rest of team what film is it
without saying its title. This person might
use a method of not speaking just showing
but can also say some popular verse that
was in a movie.
The employment market in
Poland and Europe
UNEMPLOYMENT
OCCURS WHEN PEOPLE
WHO ARE WITHOUT
WORK ARE ACTIVELY
SEEKING WORK
Causes of unemployment
 no workplaces
 no appropriate education
 too much request for one workplace
 no desire to finding a job
 too high expectations of the employer
Effects of unemployment
 no livelihood
 emigration
 no place of residence
 family problems
 addictions (alcohol, drugs, cigarettes)
Practise
In groups write the advantages and
disadvantages of creating and running
your own business.
Bussines plan
A BUSINESS PLAN IS A FORMAL STATEMENT OF BUSINESS
GOALS, REASONS THEY ARE ATTAINABLE, AND PLANS FOR
REACHING THEM. IT MAY ALSO CONTAIN BACKGROUND
INFORMATION ABOUT THE ORGANIZATION OR TEAM
ATTEMPTING TO REACH THOSE GOALS.
BUSINESS PLANS MAY TARGET CHANGES IN PERCEPTION AND
BRANDING BY THE CUSTOMER, CLIENT, TAXPAYER, OR
LARGER COMMUNITY. WHEN THE EXISTING BUSINESS IS TO
ASSUME A MAJOR CHANGE OR WHEN PLANNING A NEW
VENTURE, A 3 TO 5 YEAR BUSINESS PLAN IS REQUIRED, SINCE
INVESTORS WILL LOOK FOR THEIR INVESTMENT RETURN IN
THAT TIMEFRAME
Thank you for your attention