Download STEEP Analsys Template

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STEEP ANALYSIS
• Single slide: 5 to 15 minutes
• Whole template: 3 to 4 hours
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Identifying key trends
Is it decisive to our business?
How so?
Trends
Is it irreversible?
How so?
Does it have a clear
trajectory? How so?
a.
…
Y
…
N
…
N
…
b.
…
N
…
Y
…
Y
…
c.
…
Y
…
Y
…
Y
…
d.
…
N
…
Y
…
N
…
e.
…
Y
…
N
…
N
…
f.
…
…
…
…
f.
…
…
…
…
Assessing the impact of key trends
What would the market look like
if the trends was taken to its logical conclusion?
Key Trend
What must be changed today to leverage
the trend and unlock a new opportunity?
…
•
…
•
…
…
•
…
•
…
…
•
…
•
…
Summary of a STEEP Analysis
TECHNOLOGICAL ENVIRONMENT
SOCIAL ENVIRONMENT
ECONOMIC ENVIRONMENT
•
…
•
…
•
…
•
…
•
…
•
…
•
…
•
…
•
…
ENVIRONMENTAL / ECOLOGICAL ISSUES
•
…
•
…
•
…
Relative impact of trend on our industry and company:
POLITICAL and LEGAL ENVIRONMENT
Low
•
…
Us
•
…
Industry
•
…
High
Summary of a STEEP Analysis | Sample generic influences
SOCIAL ENVIRONMENT
•
•
•
•
•
•
•
Population demographics
Income distribution
Social mobility
Lifestyle changes
Attitudes to work and leisure
Consumerism
Levels of education
TECHNOLOGICAL ENVIRONMENT
• Government spending on research
• Government and industry focus on
technological effort
• New discoveries / developments
• Speed of technology transfer
• Rates of obsolescence
ENVIRONMENTAL / ECOLOGICAL
ISSUES
• Environmental protection laws
• Corporate Social Responsibility
issues
• Sustainable development
• Recycling, pollution, etc.
ECONOMIC ENVIRONMENT
•
•
•
•
•
•
•
•
Business cycles
GNP trends
Interest rates
Money supply
Inflation
Unemployment
Disposable income
Energy availability and costs
POLITICAL and LEGAL ENVIRONMENT
Us
Industry
•
•
•
•
•
Monopolies legislation
Taxation policies
Foreign trade regulations
Employment law
Government stability
Summary of a STEEP Analysis | Fishbone diagram version
Technological
Factors
Sociological Factors
…
…
…
…
…
…
Economic Factors
…
…
…
Us
…
…
Industry
…
…
…
…
Ecological Factors
Political Factors
Relative impact of trend on our industry and company:
Low
High
Detailed STEEP analysis (1 of 3)
Potential to
become
reality
Time
Frame
(m)
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
STEEP
Environment
Social
Political
Factor description
Impact on our industry
Impact on our company
Overall
relative
importanc
e
Detailed STEEP analysis (2 of 3)
Potential to
become
reality
Time
Frame
(m)
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
STEEP
Environment
Technological
Ecological
Factor description
Impact on our industry
Impact on our company
Overall
relative
importanc
e
Detailed STEEP analysis (3 of 3)
Potential to
become
reality
Time
Frame
(m)
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
…
HML
…
H
M
L
…
H
M …
L
STEEP
Environment
Economic
Factor description
Impact on our industry
Impact on our company
Overall
relative
importanc
e
Repeat slide for
each of the
STEEP
elements
Detailed STEEP analysis – Page by page
[…] Environment
Factor 1 description
Factor 2 description
Factor 3 description
Title:
…
Title:
…
Title:
…
Global /Generic
Trend:
…
Global / Generic
Trend:
…
Global /Generic
Trend:
…
National / Local
Trend:
…
National / Local
Trend:
…
National / Local
Trend:
…
Potential to become reality 
Factor Title
Time
Is it
Frame
irreversible?
(m)
Impact on our industry
Impact on our company
What would the market look like if taken to its logical What should we change today to take advantage of
conclusion?
this trend?
Overall Relative
Importance
1. …
Y/N
…
H
M
L
…
H
M
L
…
1
2
3
4
5
6
7
8
9 10
2. …
Y/N
…
H
M
L
…
H
M
L
…
1
2
3
4
5
6
7
8
9 10
3. …
Y/N
…
H
M
L
…
H
M
L
…
1
2
3
4
5
6
7
8
9 10
Summary of (…)
Environment trends
•
…