Download industry Asean

INTERNATIONALISATION OF FRENCH COMPANIES :
1. THE ROLE OF THE FRENCH CHAMBERS
OF COMMERCE AND INDUSTRY
2. FOCUS ON THE ASEAN REGION (CAP ASEAN)
PARIS – 30 May 2017
Christophe Duday
General Manager – CCI International network
CCI France – [email protected]
French CCI
« a public network led by entrepreneurs for entrepreneurs »
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French CCI
« a public network led by entrepreneurs for entrepreneurs »
1. A major player in local planning, territory management and
territory development (management of 100 airports, 60
seaports, business parks, exhibition halls…)
2. The 2nd largest education provider in France (500 schools,
600,000 young learners and adults trained each year, including
120,000 students / year in 120 Business Schools (ESC)…)
3. A wide range of services (business development, legal support,
international development, funding assistance…)
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One regional CCI per region in France
All local CCI are public entities « linked » to the regional CCI
 Each local CCI is a legally independant entity
 A regional « hierarchy » with a pooling of human
and financial ressources
Main missions of the regional CCI
 Supervise and support all local CCI’s
activities
 Define the strategy of the regional network
of CCI
 Adopt the budget
 Distribute the tax ressource
 Is the legal employer of all CCI employees
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In France :
400 international trade advisers
=> in regional CCI INTERNATIONAL organisations
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… Overseas




115 French CCI abroad
85 countries
1100 employees
87business centres
6
One network with a commun logo
7
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One « chain » of services for the internationalisation of French
companies
 starting in France ….. All the way to the rest of the world
CCI in France
French CCI abroad
Préparer et
démarrer le
projet à
l’international
Informer
ETUDES
Implanter et
structurer
l’activité
internationale
FINANCEMENT
RECRUTEMENT
DOMICILIATION
EXPERT PAYS
FORMATION
SALON
Intégrer les
entreprises à la
communauté
d’affaires locale
Développer
l‘activité
internationale
APPUI
RENCONTRES
COMMUNICATION
FORMALITES
DIAGNOSTIC
COACHING
DEVELOPPEMENT A
L’INTERNATIONAL
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A LARGE PORTFOLIO OF SERVICES
1. INFORMATION
2. PREPARATION
3. STRUCTURATION
4. PROSPECTION
A LARGE PORTFOLIO OF SERVICES
1. INFORMATION
Communication
Regional : large events – « International Weeks », « Business
Seminars », « Country Days »
Information Meetings
Technical – « How to obtain financial aid, export grants » « Dealing with customs » - « Intellectual property »…
Business Clubs
« China Export Club » - « Brazil Export Club » (85 clubs
managed by the CCI) => sharing of experience between
companies and entrepreneurs
Publications and online
communication
Editorials in specialized business magazines; online
communication (E-Newsletters + websites)
1.
2.
3.
4.
INFORMATION
PREPARATION
STRUCTURATION
PROSPECTION
A LARGE PORTFOLIO OF SERVICES :
AN EFFICIENT « TOOL BOX »
1. INFORMATION
Trade formalities
French CCI are in charge of international trade formalities for
French companies (ATA carnets, Origin certificates…)
Trade rules and regulations
Information on international trade rules and regulations (EEN
Network)
Hot-Line
Telephone assistance for general and technical inquiries
Market information
General information on foreign markets (country information,
business opportunities per activity sector)
Market studies
Detailed information upon request on specific markets (products,
trade shows, competition)
1.
2.
3.
4.
INFORMATION
PREPARATION
STRUCTURATION
PROSPECTION
A LARGE PORTFOLIO OF SERVICES :
AN EFFICIENT « TOOL BOX »
2. PREPARATION
REFLEXE EXPORT
CCI meeting with the company to formulate and define its needs
before any international development – ½ day
PRE-DIAGNOSIS EXPORT
Assessment of the company capacity to export => audit of
general requirements => written report – ½ day to 1 day
EXPORT DIAGNOSIS
Full assessment of the company capacity to export. Audit of its
ressources (products, staff, budget, etc.) – SWOT analysis - 1
full day in the company + 2 consulting days by the CCI / => 6
months follow-up
Market selection
Assistance to select the company’s potential markets.
Export Plan
Assistance to write the company’s Export Plan
1.
2.
3.
4.
INFORMATION
PREPARATION
STRUCTURATION
PROSPECTION
A LARGE PORTFOLIO OF SERVICES :
AN EFFICIENT « TOOL BOX »
2. PREPARATION
FINANCIAL AID
Assistance to find financial aid.
Identification of possible French (regional and national) and
European Export grants. Assistance for lodgment of grant
applications
LEGAL ADVICE
Assistance for preparation of legal contracts.
Legal advice for products and brands protection, etc.
(Intellectual Property, standards and norms)
POST-MISSION FOLLOW-UP
Possible follow-up by the CCI after any trade mission.
(integrated in the initial service) – Long term follow-up.
INTERNATIONALIZATION
Assistance for the best format to choose : export? Company set
up overseas? Sourcing approach?
1.
2.
3.
4.
INFORMATION
PREPARATION
STRUCTURATION
PROSPECTION
A LARGE PORTFOLIO OF SERVICES :
AN EFFICIENT « TOOL BOX »
3. STRUCTURATION
REFLEXE HR
INTERNATIONAL
CCI meeting with the company to assess the company’s Human
Ressources requirements
HR EXPORT
STRUCTURATION
Allocation of Human Ressources to the company : trainee, export
manager or « shared HR / expertise »
VIE ALLOCATION
Assistance for a VIE recruitment – « Young Professional
Volunteer » - 12 to 24 months – Max. 29 years old - Tax free for
the company – Based abroad (French Government Scheme)
EXPORT COACHING
Allocation of a CCI staff to assist the company in its Export
Projects (Action Plan / Follow-up).
TRAINING
CCI annual training programmes. Internationalization Focus:
English courses, international trade formalities, customs and
duties, international payment methods… (from ½ day to
customized training)
1.
2.
3.
4.
INFORMATION
PREPARATION
STRUCTURATION
PROSPECTION
A LARGE PORTFOLIO OF SERVICES :
AN EFFICIENT « TOOL BOX »
4. PROSPECTION
PRODUCT / MARKET TEST
Test of the company product in potential markets.
Use of the French CCI Overseas network and/or business
partners;
Technical report / analysis provided by the CCI.
TRADE MISSION
Individual or collective trade missions.
Based on detailed specifications expressed by the company.
Preparation of B to B meetings. (3 to 4 days)
All inclusive (transport, hotels, translation and consulting
services)
INTERNATIONAL TRADE
SHOW
Promotion of International trade shows. Preparation of
companies.
Assistance in the preparation of B to B meetings and assistance
during the trade shows.
Post-mission follow-up.
1.
2.
3.
4.
INFORMATION
PREPARATION
STRUCTURATION
PROSPECTION
A LARGE PORTFOLIO OF SERVICES :
AN EFFICIENT « TOOL BOX »
4. PROSPECTION
INTERNATIONAL FORUMS
AND BUSINESS
CONVENTIONS
Promotion of International Forums and Business Conventions.
Preparation of companies.
Assistance in the preparation of B to B meetings and assistance
during the forums and conventions.
Post-mission follow-up.
COMPANY SET UP
Assistance for company set up in overseas markets:
- Legal and tax advice
- Offices search
- Recruitment assistance
- Support administration services
- Supports sales and commercial services
- Follow-up of the project
1.
2.
3.
4.
INFORMATION
PREPARATION
STRUCTURATION
PROSPECTION
FIGURES
80 000
450 journées
d’information
pays
prestations fournies
aux entreprises
françaises pour leur
développement
international
incubateurs
5 263 5 5
d’entreprises
à l’étranger
1.100
2.000
entreprises reçues
en missions de
prospection à
l’étranger
87
400
collaborateurs en
France
1.100 à l’étranger
postes de
travail
dans 63 pays
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CCI Implantation+ ® : un partagé
pour une dynamique commune aux CCI et CCI FI
<---------- module CCI ---------- CCI Implantation+ -------- module CCI FI ------->
Etude / Préparation
Prestations Implantation
Forfait journée(s) conseils
Services à la carte sur devis
- Validation de l’offre
- Création structure / Gestion de
filiale
- Informations marché
- Analyse
opportunités/risques
- Analyse concurrentielle
- Choix mode d’implantation
- Solution VIE
- Calendrier actions
- Plan de financement et
aides
…………
Validation
en commun
du projet
Implantation
avec
l’entreprise
- Hébergement en centre
d’affaires
- Mise en relations experts
(avocats, banques, comptables,
logistique …)
- Encadrement VIE
- Gestion RH déléguée
- Conseil e-commerce
- Gestion commerciale déléguée
………….
Approche
Entreprise
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Un partenariat stratégique
CCI International / Business France / CCI France International
renouvelé le 11 mars 2015
Objectifs :
 Proposer un parcours d’internationalisation simplifié, lisible et efficient
 Rationaliser la complémentarité des opérateurs
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OBJECTIVES AND KPI
SRDEII
Schémas Régionaux de
Développement
Economique, d’Innovation
et d’Internationalisation
Familles de
l’export
3 000 entreprises
accompagnées sur 3 ans
PROGRAMME DES 3 000
1 000 courants
d’affaires
transformés
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FRENCH CHAMBERS OF COMMERCE
AND INDUSTRY IN THE ASEAN REGION
•Offices in MALAYSIA, THAILAND, MYANMAR, SINGAPORE, INDONESIA,
PHILIPPINES, VIETNAM and CAMBODIA
- Local partnerships with official organisations, including Business France,
French Embassy, French Foreign Trade Advisors, French CCI,European
SME Centre (EU commission), local governments…
FRENCH CHAMBERS OF COMMERCE
AND INDUSTRY IN THE ASEAN REGION
•Services
- Company hosting / offices / business centres
- Employment and training (for French and local companies)
- Events : events (Annual Gala diners, business seminars, workshops,
business luncheons, Annual Business Awards…)
- Publications : magazines, e-newsletters, websites, business guides,
members directories ….
FRENCH CHAMBERS OF COMMERCE
•services
AND INDUSTRY IN THE ASEAN REGION
- Trade services : market research, business partner search, trade show
services, legal and tax advice, Intellectual Property advice, norms and
standards …
- Business Delegations within the ASEAN region (ex. Thailand to
Myanmar…)
- Trade delegations and business missions with French CCI for French
companies
- Access to EU information
CAP ASEAN
A group of ASEAN Experts from the French Chambers of Commerce and
Industry
1 dedicated intranet www.macci.fr
Regular meetings in France :
 Training and information, share of best practices, organisation
of trade missions and high level events
Webinars
Business contacts
A strong network
Club APPUI PAYS CHINE
Promotion of EU programmes (IPR Helpdesk, EU SME Business
Centres…)
Organisation of « ASEAN » seminars in France (market access and
business opportunities)
Training : annual CCI delegations to the ASEAN region
Publication of business guides, newsletters and magazines
ASEAN business delegations
THANK YOU
Christophe DUDAY
Directeur réseau CCI International,
46 avenue de la Grande Armée
75017 Paris
[email protected]
www.cci-international.fr
www.ccifrance-international.org
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