Download Sirs, This is an operational, rather than operational, project. We

Sirs,
This is an operational, rather than operational, project. We recommend a Public Private Partnership
model to ensure maximum effectiveness in solutions delivery. The emphasis is a group based
strategy, to sustain impact and synergy. The core of the proposal, as with every commercial project,
is the County Marketing Company to drive online and offline sales.
The Operational structure is transparent and designed for fast response
We have Faces and Places available to jumpstart community based tourism projects, by provided an
enhanced promotional platform.
The goals are to sustain existing enterprise, create a pro-business environment, and thus provide
better opportunity for business start-ups.
This is an operational structure that can accommodate additional projects and development
agencies.
Market size and diminishing demographics now require a group based development strategy.
This model can be replicated in most counties in Ireland.
Regards,
John Moran
Mission Statement
To identify a model or derivative, that can be effectively and quickly incorporated into
the Irish enterprise development landscape, and to do so within reasonable cost
parameters.
Executive Summary
It is understood that, national and radical change is not feasible. The preference is
the development of local, networked development units, based on common needs
and synergies. The convergence point is a County Marketing Company, to drive
markets, increase market share and impact. The belt and braces approach is to
provide Micro based, rural operations, with a more robust and bankable business
model, and with much more opportunity to survive, expand, and in doing so.drive
local job creation. The obvious by-product is to drive a much more positive energy at
local level and to network this with peer groups.
New Generation Economic Development
The initial initiative sought to network a number of development areas at local and
regional levels. These included Green Energy, Rural Broadband, Micro Sector, Local
Retailers, Local Tourism, and Crowd Funding. Early evaluation suggested a better,
and earlier, return on resources should narrow a focus to include the Micro Sector,
Local Retailers, and Local Tourism. Other bodies have already established expertise
in the Green Energy and Crowd Funding sectors.
The kernel of the proposal is a development platform, addressing local business
needs and networked, initially on a county basis. This platform can also be utilized
by future development applications
Emphasis
Priority supports will be directed to existing, local business groups. This option
recognises that most Micro businesses face similar challenges. The group based
model ensure a more effective solutions delivery. The inherent model harvests a
collegiate output and captures an early synergy.
Each group must adopt a legal, incorporated entity, which allows for an external
shareholding. It is intended that groups are drawn from associated, rather than
conflicting sectors.
The secondary model is adjusted to facilitate New Start Ups. This model will
generally differ in its needs and funding requirements.
Business templates are already in place to support local tourism, Faces and Places,
and local retail, ShopPing. It is understood that arrangements are to be confirmed to
provide online business supports
Structure and Operations
Each Business Development Unit. BDU, assumes a legal entity. Limited company,
partnership, co-operative. Provision must be made to set some equity aside for
external management
Tier 1 adopts the Operational role against a series of agreed Performance
Indicators.
Tier 2 is essentially a Public Private Partnership structure that should involve existing
support agencies, training and education providers, Banking and funding fraternities.
Tier 3 Departmental Overview
TOSS, Training Objectives Structure and Strategy is based on a Needs Analysis of
local business groups. This forms the basis of a group based draft development
plan. This is evaluated by Tier 2, who in turn, determines the most effective solutions
channel. The draft development plan is re-submitted to the BDU for acceptance and
confirmation. This then becomes the operational document. There should be a
charge for participants to underpin a commercial status. The document will have a
series of Performance Indicators.
Each business, regardless of sector, needs marketplace access to survive and
expand. The County Marketing Company is the commission based online and offline
marketing platform. The CMC remit also includes the development of export
markets.CMC also serves a support role as a research hub for start ups
The structure is designed for transparency and effective operations.
Each participant can avail of relevant training and business supports. The collegiate
aspect is hard to define, but the group structure gives rise to better business impact.
The Objective is to design a platform based on current business needs but to allow
flexibility to respond to future requirements. The key requirement is to drive growth
for participants through the County Marketing Company.
The Structure should be a Public Private Partnership model that embraces all the
support bodies, education and training, banking and lending bodies and Private
sector. There is no conflict with existing Support Bodies.
The marketplace and the Micro sector faces a much more challenging environment.
New Generation Economic Development is a needs-responsive model to address a
new criteria.
The document and proposal is influenced greatly by LEED, Local Economic and
Employment Development which advocates and presents a template for, local
bottom up development. This document embraces a nearly forgotten legacy, local
community strength, combined with decisive support and commercial management.
WORKING TOGETHER, WORKING SMARTER, ACHIEVING
MUCH MORE
New Generation Economic Development and 360 Degree Development is about the
provision of effective local business support. The objective is also to provide a probusiness environment as a cornerstone to rural business communities.
The proposal is to harness the well proven community development record and to
link this to existing and new support structures as a basis for a Public Private
Partnership. The focus is a local group based development platform networking with
peers groups and a County Marketing Company. The NGED is a draft document
designed to include local inputs and activities. There is no conflict with existing
support agencies.
The business sector in rural Ireland is MICRO, typically employing less than 10.
Rural markets are contracting as a result of an ongoing regionalized development
policy, migration and immigration. NGED seeks to provide scale and impact to the
Micro sector by adopting innovative, market led development.
The outcome is a co-ordinated, market led development structure. Each participant
gains from a much better and robust business model and better market opportunity.
The existing support bodies gain from a much more efficient solutions that avoids the
duplication so evident in the older structures.
The banking and lender sectors are offered a lower risk business proposal
The programme brings an initiative that owes more to a legacy than innovation. It
lends itself to acceptance and early traction.
The most effective model combines the expertise and experience of existing support
bodies, local business groups, educational and training groups and private sector
interests. This PPP/Collaboration is about cost and operationally effective business
support
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