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Team MC [Vision Statement] To utilize an increasing amount of food waste from the G20 countries and thereby provide a viable solution to developing nations. [Mission Statement] The Global Worming Project is a global company that converts food waste into valuable organic fertilizers customized for each of our clients’ needs. In doing so, the GWP hopes to provide crops to the world’s poor nations and also campaign for food waste reduction within G20 countries. [Objectives] 1. To successfully utilize the collected food waste by designing customized fertilizers of high qualities. 2. To generate jobs and provide low cost food in developing countries by helping the nations promote agricultural production with the customized fertilizers. 3. To further promote reducing and recycling food waste within the G20 nations. [Company Ownership & Management] Founded in 2009, the Global Worming Project was initially organized under the leadership of Team MC. GWP is an incorporation invested by various venture capitalists of the G20 nations. The headquarters of GWP is located in Seoul, South Korea, and its branch offices are located in all G-20 nations. [Product Information] The Global Worming Project (GWP) is a system that is made to collect any food waste yielded by markets, restaurants, and homes. At our factories, food waste will be converted into fertilizers by the process of vermiculturebased (using worms) composting. Vermicomposting is a type of composting process that makes use of red wiggler worms. When the worms are planted into food waste, waste will gradually turn into organic fertilizers which can later be implemented to farms. The quality of organic fertilizers is far higher than inorganic fertilizers since they contain more micronutrients such as carbon, nitrogen, phosphorus, and potassium. Such organic fertilizers are then further processed into specialized fertilizers through the customization process with the help of a machine called ‘E-Helper,’ a developed version of the current existing machine ‘Sinkpia’ made by a Japanese scientist. Through the process Nitrogen Phosphorus Potassium of injecting appropriate nutrients from the ‘E- Nutrient ratio/ Food (N) (P) (K) Helper’ to modify the nutrient ratio, fertilizers are 10 7 8 Corn chemically designed into a variety of specialized 7 8 10 Potato fertilizers, each of which to be used exclusively for 10 7 8 one particular plant; the revolutionary age of Rice 8 8 9 Tomato customizing fertilizers has arrived. [S.W.O.T] - Strengths: Highly realistic and cost-effective in that food waste can be recycled. - Weaknesses: Our humanitarian effort to alleviate hunger may possibly cause a delay in generating profits. - Opportunities: Promoting the use of organic fertilizers on an international scale will reduce the threats of pollution from overdosing industrial fertilizers. - Threats: Other companies jumping into this market may cause competition in obtaining food waste. [Production and Delivery] [Marketing] Market research As the economy has developed for decades, the developed nations of the world have begun to pursue betterment of people’s lives within an eco-friendly environment with healthier food. With more money in their hands, people of the G-20 countries now choose to treat themselves with better food by paying more. Thus, along with the ‘Go-Green’ campaigns, support for organic food has been expanding rapidly. Consequently, developing organic fertilizers to produce healthy, organic food has been a profitable business, and diversifying the fertilizers into various Team MC kinds seems even more innovative. The world’s poor developing nations, however, have a different story; economic deprivation and starvation throughout the countries have relentlessly hindered the development of ‘Go-Green’ campaigns. Furthermore, in such developing countries, the rate of increase in population does not quite accord with the rates of crop production and import; the amount of imported and produced crops never reaches the needs of the entire population. Organic fertilizers converted from food waste will thus have a positive impact by producing more better-quality crops and ultimately pioneering new marketing fields for GWP in the developing countries. Marketing strategies Until the developing nations recover their economy and alleviate hunger so as to become marketing fields for our fertilizer industry, GWP aims to gain profits within the G-20 nations. Rather than competing with the already famous organic food companies, GWP plans on advertising its fertilizers by proving its effectiveness through the testing period. Winning the trust of those renowned companies will allow GWP to sell its fertilizers to them. Advertising effect increases as well, along with our own advertisements through posters off-line and banners on the internet. Speaking of poor, developing countries, alleviating hunger is the issue to be solved most urgently, because lessoning starvation will possibly create a huge, profitable market field in them. Thus, GWP branch offices will be divided into three zones for fertilizer support to the nations: South East Asia (1 nation), Middle Asia (2), and Africa zone (4).1 [Finance] The price of a fertilizer is $25, a reasonable price both for the producer and consumer. As mentioned above, our company is invested by numerous venture capitals among G20 countries. 2nd 3rd 2550000 3037500 6587500 11925000 Set up/Maintenance 2100000 1735600 1329750 5843250 Worms 500000 650000 870000 964500 Community Farm Land 600000 705600 830500 930400 Wages 146000 219000 296600 344200 Marketing 250050 375750 475850 555950 R&D Fund 250000 250000 250000 250000 Total Cost 3846050 3935950 4052700 8888300 Net Profit before tax -1296050 -98450 2534800 3036700 1st year(Testing Period) 4th Total Revenue($) Operating Expenses($) Breakeven Analysis 14000000 12000000 10000000 $ 8000000 6000000 Total Cos t 4000000 2000000 0 1 2 3 Y ear 1 4 [Summary] In conclusion, the Global Worming Project has presented an overview of its organic fertilizer industry, which enhances its quality by being customized for various types of plants. The evident fact that the GWP is not a non-profit organization is clearly shown through its thorough marketing strategies and financial research. The GWP successfully contributes to not only reducing food waste by recycling waste into fertilizers, but also accomplishing its humanitarian effort to improve starvation in developing countries around the world and ultimately expanding its market field. Some of the developing nations that cannot create their own farms due to harsh climate condition , such as those near Sahara Desert, will be aided from other crop-producing nations nearby.