Download Vision Statement: To utilize an increasing amount of food waste from

Team MC
[Vision Statement] To utilize an increasing amount of food waste from the G20 countries and thereby provide a
viable solution to developing nations.
[Mission Statement] The Global Worming Project is a global company that converts food waste into valuable
organic fertilizers customized for each of our clients’ needs. In doing so, the GWP hopes to provide crops to the
world’s poor nations and also campaign for food waste reduction within G20 countries.
[Objectives]
1. To successfully utilize the collected food waste by designing customized fertilizers of high qualities.
2. To generate jobs and provide low cost food in developing countries by helping the nations promote agricultural
production with the customized fertilizers.
3. To further promote reducing and recycling food waste within the G20 nations.
[Company Ownership & Management]
Founded in 2009, the Global Worming Project was initially organized under the leadership of Team MC. GWP is an
incorporation invested by various venture capitalists of the G20 nations. The headquarters of GWP is located in
Seoul, South Korea, and its branch offices are located in all G-20 nations.
[Product Information]
The Global Worming Project (GWP) is a system that is made to collect any food waste yielded by markets,
restaurants, and homes. At our factories, food waste will be converted into fertilizers by the process of vermiculturebased (using worms) composting. Vermicomposting is a type of composting process that makes use of red wiggler
worms. When the worms are planted into food waste, waste will gradually turn into organic fertilizers which can
later be implemented to farms. The quality of organic fertilizers is far higher than inorganic fertilizers since they
contain more micronutrients such as carbon, nitrogen, phosphorus, and potassium.
Such organic fertilizers are then further processed into specialized fertilizers through the customization
process with the help of a machine called ‘E-Helper,’ a developed version of the current existing machine ‘Sinkpia’
made by a Japanese scientist. Through the process
Nitrogen
Phosphorus Potassium
of injecting appropriate nutrients from the ‘E- Nutrient
ratio/
Food
(N)
(P)
(K)
Helper’ to modify the nutrient ratio, fertilizers are
10
7
8
Corn
chemically designed into a variety of specialized
7
8
10
Potato
fertilizers, each of which to be used exclusively for
10
7
8
one particular plant; the revolutionary age of Rice
8
8
9
Tomato
customizing fertilizers has arrived.
[S.W.O.T]
- Strengths: Highly realistic and cost-effective in that food waste can be recycled.
- Weaknesses: Our humanitarian effort to alleviate hunger may possibly cause a delay in generating profits.
- Opportunities: Promoting the use of organic fertilizers on an international scale will reduce the threats of pollution
from overdosing industrial fertilizers.
- Threats: Other companies jumping into this market may cause competition in obtaining food waste.
[Production and Delivery]
[Marketing]
Market research
As the economy has developed for decades, the developed nations of the world have begun to pursue
betterment of people’s lives within an eco-friendly environment with healthier food. With more money in their hands,
people of the G-20 countries now choose to treat themselves with better food by paying more. Thus, along with the
‘Go-Green’ campaigns, support for organic food has been expanding rapidly. Consequently, developing organic
fertilizers to produce healthy, organic food has been a profitable business, and diversifying the fertilizers into various
Team MC
kinds seems even more innovative.
The world’s poor developing nations, however, have
a different story; economic deprivation and starvation
throughout the countries have relentlessly hindered the
development of ‘Go-Green’ campaigns. Furthermore, in such
developing countries, the rate of increase in population does
not quite accord with the rates of crop production and import;
the amount of imported and produced crops never reaches the
needs of the entire population. Organic fertilizers converted
from food waste will thus have a positive impact by producing
more better-quality crops and ultimately pioneering new
marketing fields for GWP in the developing countries.
Marketing strategies
Until the developing nations recover their economy and alleviate hunger so as to become marketing fields
for our fertilizer industry, GWP aims to gain profits within the G-20 nations. Rather than competing with the already
famous organic food companies, GWP plans on advertising its fertilizers by proving its effectiveness through the
testing period. Winning the trust of those renowned companies will allow GWP to sell its fertilizers to them.
Advertising effect increases as well, along with our own advertisements through posters off-line and banners on the
internet.
Speaking of poor, developing countries, alleviating hunger is the issue to be solved most urgently, because
lessoning starvation will possibly create a huge, profitable market field in them. Thus, GWP branch offices will be
divided into three zones for fertilizer support to the nations: South East Asia (1 nation), Middle Asia (2), and Africa
zone (4).1
[Finance]
The price of a fertilizer is $25, a reasonable price both for the producer and consumer. As mentioned above, our
company is invested by numerous venture capitals among G20 countries.
2nd
3rd
2550000
3037500
6587500
11925000
Set up/Maintenance
2100000
1735600
1329750
5843250
Worms
500000
650000
870000
964500
Community Farm Land
600000
705600
830500
930400
Wages
146000
219000
296600
344200
Marketing
250050
375750
475850
555950
R&D Fund
250000
250000
250000
250000
Total Cost
3846050
3935950
4052700
8888300
Net Profit before tax
-1296050
-98450
2534800
3036700
1st year(Testing Period)
4th
Total Revenue($)
Operating Expenses($)
Breakeven Analysis
14000000
12000000
10000000
$
8000000
6000000
Total Cos t
4000000
2000000
0
1
2
3
Y ear
1
4
[Summary]
In conclusion, the Global Worming Project has
presented an overview of its organic fertilizer industry,
which enhances its quality by being customized for
various types of plants. The evident fact that the GWP
is not a non-profit organization is clearly shown
through its thorough marketing strategies and financial
research. The GWP successfully contributes to not only
reducing food waste by recycling waste into fertilizers,
but also accomplishing its humanitarian effort to
improve starvation in developing countries around the
world and ultimately expanding its market field.
Some of the developing nations that cannot create their own farms due to harsh climate condition , such as those
near Sahara Desert, will be aided from other crop-producing nations nearby.