Download Objective of Aajeevika - Mountain Value Chain Workshop

Experiences of VC Promotion in ULIPH
Livelihoods Improvement Project for the Himalayas – Uttarakhand
11 Nov 2009
Enabling Mountain poor to access Market
1
Objective of Aajeevika
To improve the livelihood of vulnerable groups in
a sustainable manner
through promotion of improved
livelihood opportunities and strengthening of local institutions
that relate to livelihood development.
2
Project Coverage
5 Districts, 17 Blocks
Households
42,690
Community Orgs
4,000
Villages
959
Project Duration
8 years (2004-05 to 2012-13)
District
Blocks Selected
Uttarkashi
Naugaon, Mori, Dunda and Purola
Tehri
Devprayag, Jaunpur, Bhilagna and Pratapnagar
Chamoli
Ghat, Dewal, Dasholi and Narayan Bagar
Almora
Bhaisia Chhana, Lamgara and Dhauladevi
Bageshwar
Kapkot and Bageshwar
3
Livelihoods Enhancement & Development
Value Chains evolved
1. Organic farming
2. Off season vegetable
3. Dairy
4. Poultry (Kuroiler)
5. Medicinal and Aromatic Plants
6. Eco-tourism
7. Off-farm activities
Value Chain intervention 2008-09
Value Chains
ORGANIC
FARMING
Interventions
Seed & honey Production
Seed; 37.5 T
Honey; 0.18 T
Fodder production, animal induction,
ILDC, Milk & milk products
Milk; 84000 Ltr
Ghee; 1.23 T
Kuroiler; eggs, meat
Meat; 60 T
Eggs; 12.5 lakh
(Income Increase by
Rs. 480/HH
MICRO
DAIRY
(Income Increase
by Rs.
9797/HH
POULTRY
(Income Increase by
Rs. 2891/HH
Business Vol.
Value Chains
Interventions
O.S.V.
High value vegetables
(Income Increase by
Rs. 2500/HH
(Tomato, capsicum, F. bean, pea, potato)
R.N.F.S.
(Income Increase by
Rs. 11168/HH
M.A.P.
C.B.R.E.
& other non farm enterprises
High value MAP products
(saussoria costus, picorhiza, asparagus, Aloe vera)
Business Vol.
560 Ton
Rs. 22 lakh
Nil
TOUR ISM
(Income Increase by
Rs. 6818/HH
Community Based Eco Tourism
Rs. 1.5 lakh
Progress of Value Chain wise IGA, ME and SMEs
Upto 30 June 2009
Sn
District
IGA
ME
SME
1
Organic
5108
66
37
2
Off-season vegetables
4415
334
15
3
Dairy
0
150
8
4
Kuroiler
2193
2410
82
5
MAP
111
0
0
6
Eco-tourism and
Rural Non-Farm Sector
Total
41
46
6
11868
3006
148
Target 26,290 ME and 2448 SME by end of project
IGA, ME & SME TARGETS VALUE CHAIN WISE BY 2012-13 (End of
Project)
Total
Organic
OSV
Dairy
Kuroiler
MAP
RNFS
Tourism
Others
IGA
21737
21737
0
0
0
0
0
0
0
ME
33435
0
9242
5579
11536
1324
2057
1062
2635
SME
2500
126
616
372
223
88
218
70.8
786
Value Chain map of Off season vegetable Dharamghar
Cluster [Current]
F
U
N
C
T
I
O
N
S
O
P
E
R
A
T
O
R
S
Input
Harvesting and
Post harvest
Production
seed
FYM/ Fertilizer
Insecticide/
Pesticide
Equipments
Traditional
Practices
Unorganized
farming
Poor Harvesting
Improper
Grading
Trading
Transport
& trade
Consumption
At District level
• Input provider
Horticulture,
Block and
private
shopkeepers
Local
Consumer
Farmers N= 76
traders
S
U
R
T
E
R
S
Consumption
Horticulture department
KVK & UPASaC
Aajeevika
Cooperative
& Haat
Local
Consumer
Value Chain map of Off season vegetable [Vision 2012]
F
U
N
C
T
I
O
N
S
O
P
E
R
A
T
O
R
S
S
U
P
P
O
R
T
R
S
Input
Production
Improved seed
FYM/ Fertilizer
Insecticide/
Pesticide
Equipments
Improved Technology
Input provider
at cluster level
Improved POP
Organized
farming
Harvesting and
Post harvest
Trading
Harvesting
Grading
Primary Value addition
Assembly
Marketing
Grading
Packaging
Transportation
Farmers N=5460
Cluster Level
Federation
Consumption
Consumption
At District and
Mandi level
Local
Consumer
KVK,HTM
Cooperative
& Haat
Govt. Line Departments, Uni., KVK, TNGO
LIPH [UPASaC & Aajeevika], FFIs, Private partners
District
Consumer
Regional
Consumer
Favorable climate , High returns per unit area
Marginal & small landholders suitable for introducing
organized farming
Availability of crop insurance
There is 40% farmer engaged in vegetable
Cultivation for their own consumption
Awareness amongst farmers
Trade
formation
Opportunity of harnessing better prices and employment
generation through primary value addition and packaging
Trans-
Intuitionalised community in form of SHG.
Opportunity for formation of federation and other
institutions
Non availability of fresh vegetables
Production
Big gap in demand & supply of vegetable
Threat & weakness
Specific
inputs
Strength & opportunity
Consumption
SWOT analysis of off season vegetable
• lesser volume fetching less price,
• Lack of assured market
•Poor packaging and handling
•Lack of assured transportation
• Absence of knowledge of Post harvest
technology
Lack of knowledge of plant protection
Measures and irrigation facility
Initial Investment is comparatively high
Lack of access to finance
Perishable nature of the produce
Lack of good quality seed,
equipment and scientific knowledge
among the Farmers.
• Lack of
market
Information
regarding
price of the
produce
Vision 2012(Dharamghar cluster)
Benefiting 5460 target house holds in 546 hectare land
[averaging 5 nali per beneficiary]
Establishment of one Cluster level federation
( input support, marketing support and information and
benefits of collective vegetable farming)
Establishment of 20 vegetable collection centers 2 in each
cluster
Establishment of Community resource person 4 per cluster
providing technical know how, demand forecasting and
market intelligence.
Establishment of assured transportation system.
Increasing per house hold income by Rs. 16500 per year
[Rs. 3300/ Nali]
KEY STRATEGIES OF IMPLIMENTATION:
Establishments of cluster level OSV co-operative
Establishment of 2 Input supply and collection Centre at each cluster
Input supply through Co-operative/ Federations
Institutional arrangement for sustainable technical services
Provision of CRPs’ & their Capacity building
Establishment of transport, trading and marketing channels
Institutional arrangement for sustainable marketing system
IDENTIFIED OFF-SEASON VEGETABLE VARIETIES FOR UPASAC AREA
S. No.
Name of proposed
off-season
vegetable
Availability Season
(High Price)
Variety
1
Cauliflower
May-July
PSB 1, snow boll
2
Cabbage
Jan-Feb, May- July
Green challenger, Bajarang
3
Cucurbits
Feb – May
Crop specific variety
4
Radish
June - August
Doonagiri, Japani White
5
Tomato
June- November
Himsona, Naveen2000plus, NP-5005
6
Capsicum
May – July
California wonder, solan hybrid 1, Bharat
7
French bean
June - Oct
S-9, Pant Anupama
8
Pea
May-Oct
Azad pea-1 & 6, Arkel
9
Potato
June- September
Kufari giriraj, Kufari jyoti
10
Ginger
July - September
Asami, Himgiri
ACTION PLAN
• Selection of beneficiaries.







SHG members
Priority WBR between cat (I) to cat (III)
Should have appropriate land
Must have interest in vegetable farming
Alternative person in home to look after nurseries.
Also must have alternative source of income
Ready to contribute Demo & Training charges.
• Site Selection
 Near-by road
 Cluster with 200-300 HHs nearby villages.
• Capacity building




Identification of training / technical institutes.
Course curriculum (Pictorial / practical / theoretical).
Identification and selection of exposure sites.
Capacity Building of CRP’s
• Nursery Management








Bed preparation
Water Management
Maintenance of temperature, air & moisture
Pest control
Regular monitoring
Transplanting at right time
Nursery crop cycle
Selection of quality seed and varieties
• Cultivation Management
 Site selection and land preparation
 Crop consolidation
 Crop rotation

Integrated Pest Management
 Regular monitoring by Technical Resource Person/CRP
 Development of Activity Calendar (Package of practices)
•
Marketing Management

Assesment of local consumption ( from local shops to access
the future demand & supply) – (Survey to be designed)

Identification of demand of nearby towns & Haldwani (Survey to be designed).

Collection Centre

Packing & Grading

Storage facility.

Value addition.
ACTION PLAN
Event
Activities
Roles & responsibility
Time frame
Awareness
among
community
preparing for awareness of community etc
AM DEP
I Week of April
Preparing communication materials.
AM TSG
Arranging meetings,
CO and AM DEP/ TSG
45 days before the sowing [I
week of May]
Associating the subject matter specialist,
where required
AM TSG
I Week Of April
Preparing material for beneficiary,
AM TSG
15-Apr
Cost – benefits, deciding the size of demo
AM TSG
15-Apr
Orientation/ briefing beneficiary on
implementation plan
AM DEP [BC, BP, CRP and
GP]
I Week of May
Visiting the site for assessment of
suitability
AM DEP [BC, BP, CRP and
GP]
I Week of May
Deciding the MOU format and signing
AM DEP [BC, BP, CRP and
GP]
I Week of May
Deciding purchasing method [Purchase
committee at BO]
AM TSG and FM
II week of May
Purchase of External Inputs
AM TSG and FM
III Week Of May
Orientation
of
beneficiary
& site
selection
Preparatory
activity,
procuremen
t, signing of
MOU
15-Apr
Initiations of
demo grounding
activities
Periodical visits/
monitoring
Reporting
Documentation
(reason of failure,
success, problems
and learning’s)
Land preparation
AM DEP [BP, CRP and GP]
I week Of June
Sowing
AM DEP/TSG [BP, CRP and
GP]
III week of June
Intercultural Operations and
irrigation as per the POP
AM DEP [BP, CRP and GP]
July and August as and when
required
Harvesting and storage
AM DEP [BP, CRP and GP]
II Week of August on ward
Grading, packaging, transportation
and marketing
AM BDS [BP]
II Week of August on ward
Fortnightly visits to obtain feed
back and identifying problems
AM TSG/ DEP [CRP, BP]
II week June Onward
Inviting 15 to 20 farmers for
sharing the results and learning’s
during the visits.
AM TSG/ DEP [CRP, BP]
During the periodical visits
Trouble shooting
AM TSG/ DEP and
Resource person
As and when required
Visit/ observation Reports
AM TSG/ DEP [CRP, BP]
Within two days of Visit
AM TSG/ DEP [CRP, BP]
Within Fifteen days of the
completion of the Demo
Crop-wise per Nali Economics
S.N.
Crop
Cost of
Cultivation
Production (Qtl)
Unit sale price
(Rs.)
Total Revenue
(Rs.)
1.
Tomato
950
7.0
8.00
5600.00
2.
Cabbage
850
5.5
6.00
3300.00
3.
Cauliflower
850
5.0
6.00
3000.00
4.
Radish
250
3.0
5.00
1500.00
5.
Capsicum
825
2.5
15.00
3750.00
6.
Pea
300
1.5
12.00
1800.00
7.
Cucurbits
500
3.0
10.00
3000.00
8.
Potato
600
3.5
8.00
2800.00
9.
Coriander
150
1.0
25.00
2500.00
10.
French bean
250
2.00
10.00
2000.00
Crop Rotation
Rainfed
(70-80% of
total area)
June-July
to Sep-Oct
Oct-Nov to
Jan-Feb
Feb-Mar to Revenue from
May-Jun
rotation
1.
F.Bean
Cabbage
Tomato
10900.00
2.
Cabbage
Coriender
Capsicum
9550.00
3.
C.Flower
Pea
Potato
7600.00
Irrigated
(20-30% of
total area)
10-15% higher production over un-irrigated
1.
Tomato
C.flower
Cucurbits
12460.00
2.
C.flower
Cabbage
Cucurbits
10200.00
3.
Pea+
Coriender
Cabbage
Cucurbits
11100.00
Lessons learnt in VC development in
mountain areas
• Individual approach of production , collection
marketing
• Lack of input services and BDS services
• Poor knowledge of value addition at farm level
• Poor knowledge of market trend and
consumer behaviour
• Lack of business approach of the hill people
Continued…..
Key interventions made to get success
• Orientation of project staff for VC promotion
through Gtz/ ICIMOD
• Vision building of community at cluster level
• Interactions among community, project
staff,Gtz ( RED)staff,govt line department staff
and other operators(middle
man,transporter,adhati)
• Formation of product specific activity group of
farmers
Continued…..
• Exposure of activity group members to
different mandis and interaction with the
adhatis ,knowing seasonality,pricing,quality
parameter,logistics etc
• Micro planning at farm/cluster level and its
implimentation
• Regular technical support and other BDS
services through project and other resource
agencies
Continued…..
• Buyer seller meet at cluster level inviting
different buyers and their interaction with the
community
• Consolidation of volume /produce at village/
cluster level
• Collective marketing of produce