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Raisio Group – forerunner in carbon footprint labelling Aki Finér Sustainability specialist, M.Sc. (Tech.) Raisio Group International seminar "Footprints of Food: from Data to Awareness” 10.10.2012 Raisio Group • Activities in 12 countries. Head office in Raisio, Finland • Production units in 15 localities in 4 countries • Personnel some 1,500 of which in Finland 1/3 • Listed on NASDAQ OMX Helsinki Ltd • Shareholders some 36,000 Head office v v v v v v v v v v Production plant v Sales office v v 2 Two Divisions connected by grain Brands Raisioagro • International • Local • Branded • Feeds, grain trade, protein meals, plant oils, farming supplies and bioenergy • Focus on ecological and healthy snacks • Net sales over 300 M€ • Close partnerships • Net sales over 200 M€ 3 Vision Raisio is a forerunner in healthy, ecological snacks with leading brands and an active developer of the sustainable food chain. 4 Raisio’s focus: HEM Health Ecology Mobile Food Focus on healthy and ecological snacking market in Northern Europe 5 Local brands, Northern Europe • Key market areas: Finland, Sweden and the Baltic countries • Foods for consumers, catering business, bakeries and other food industry • Ecological and healthy snacks • Snack drinks and biscuits, mini drinks, non-dairy soygurts, nuts • Products for baking, cooking and breakfast • Flakes, bran products, cereals, muesli products, flour, pasta, barley products, frozen pastries • Wide range of organic and non-dairy products 6 Carbon footprint labelling 7 Raisio is a forerunner in CO2e and H2O labelling • First food company in the world to add carbon and water footprint labels on a consumer product 2008 CO2e label 2010 CO2e label 2009 H2O label 8 Elovena Oat Flakes CO2e Footprint “From the field to the shop store” 81% 0% 10% 20% 30% 40% 6% 7% 6% 50% 60% 70% 80% 90% 100% FARMING OATS PROCESSING PACKAGING MATERIALS LOGISTICS Sowing Liming Fertilization Pesticide control Drying the grain Storage in farm Use of machines Cleaning the grain Materials Processing the grain Processing Packaging Transport of the materials Transport of the grain to factory Transport of the product to store Other materials Storage in factory What we do to lower food chain’s carbon footprint? Raisio – contract cultivation ”Farmers choose Raisio, a reliable forerunner in contract cultivation, as a preferred partner in grain and oilseed marketing” 1. Cultivation contract - Malting barley, milling wheat and rye, food oats, feed grains, rapeseed, camelina, pure oats etc. 2. Services - Advisory service Environmental indices Extranet, grain analysis, weather, haulage, magazine etc. 3. Production inputs - CropPlus seeds, fertilizers, pesticides etc. About 2 500 contract farmers Closed Circuit Cultivation CCC® Good crop is the best way to protect the environment! Productive inputs Cultivation practices - - Money € Nitrogen N Phosphorus P Potassium K Seeds Pesticides Lime CaCO3 Energy kJ Soil structure Heat Water Sun light Efficient utilization of productive inputs Efficiency indices* CarbonPlus Energy kJ, € EcoPlus WaterPlus * In proportion to grain yield CarbonPlus tool for farmers Co-operation with other interest groups • ”Best for the crop and the environment” project since August 2011 with Yara Finland - Fertilizing recommendations with Yara’s fertilizers for Raisioagro’s contract farmers - Promotion of precision farming - Test use of Yara’s P-trap gypsum with Raisioagro’s contract farmers Food product development • Concentrating on plant based food products - Plant based creams and milks - Cereal snack bars - Cereal based snack drinks • Product example: Development of domestic substitute for rice - Torino Whole Grain barley for risotto and side dish - Torino Pearl barley for garnish Feed product development • New feed innovation for dairy cows (Maituri 12000E, patent pending) • According to Agrifood Research Finland research (2012) Maituri 12000E increased amount of energy corrected milk by 2,7 kg • Concentrations of milk protein and fat also increased • Maituri 12000E intensifies metabolism • Use of Maituri 12000E results in - healthier animals - higher milk yield - better milk composition of nutrients - better income for farmers and - lower methane emissions per kilogram of milk. Raisio is one of the most innovative grain experts in Europe 17
