Download Web Trends Outreach 2006

UCS Website Taking Stock 2009-10
•Web Stats
•Popular Pages
•Search Engine Traffic Stats and How Google Finds Us
•Status of Consulting Projects
•What’s Up for Next Year
Outreach Retreat 2009
Website Traffic Comparison 2009- 2010
Outreach Retreat 2009
Website Traffic Jan. – May 2010
Outreach Retreat 2009
Site Visits Jan. 2009-May 2010
Outreach Retreat 2009
Comparison with other sites
UCS compared to peer organizations of similar size: NRDC and WRI
Outreach Retreat 2009
Top Landing Pages and Web Pages
Outreach Retreat 2009
What Drives Traffic to UCS
•Search engines (Google)
•Emails from UCS
•UCS promotion
•Media links to our site
•Outreach from program staff (getting the word out to peer
organizations, personal and professional contacts)
•Social bookmarking and networking sites
Outreach Retreat 2009
Site Traffic – Where is it coming from?
Outreach Retreat 2009
Site Traffic – Where is it coming from?
Outreach Retreat 2009
What Search Engines Are They Using?
Outreach Retreat 2009
Web Consulting Projects
We are simultaneously working on two web
consulting projects:

Web content strategy
Outreach Retreat 2009
Web Content Strategy Project Status

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Completed the internal assessment

Included info on 2008 web redesign

Background info from Communications

Interviews with staff at all levels
Consultant delivered strategic foundation doc
1,300 page content audit and report (in process—
expected mid-July)
Content, workflow, and capacity recommendations
(mid-Aug)
Content writing/editing (150 pages—Sept-Oct.)
Outreach Retreat 2009
Web Marketing Project Status
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Completed assessment
 Included info on 2008 web redesign
 Background info from Communications
 Interviews with staff at all levels
 Also did external scan
Assessment report (early July)
Recommendations (end of July)
Outreach Retreat 2009
Consulting Projects—Site Goals
Site Goals


Emphasize the UCS science brand throughout
the site.
Recruit online constituents by encouraging
them to take actions online and sign up for
newsletters.

Solicit and receive donations online.

Educate target audiences on UCS key issues.
Outreach Retreat 2009
Consulting Projects—Site Audiences
UCS Website Audiences (in priority order)
1.
Members/Donors (prospective & current)
2.
Activists (individuals & organizations)
3.
Scientists and Technical Experts
4.
High Value Subgroups (info seekers/disseminators)

High School and College Teachers

Policy Makers

News Media
Outreach Retreat 2009
Consulting Projects—Site Structure
Website Structure?
Outreach Retreat 2009
Website Survey Results
Outreach Retreat 2009
Website Survey Results
Outreach Retreat 2009
Website Survey Results
Outreach Retreat 2009
Website Survey Results
Outreach Retreat 2009
Website Survey Results
Questions?
Outreach Retreat 2009
Policy Center

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New section of site created at request of
program staff and leadership
Purpose is to have a place on the site that will
have timely, relevant information that hill
staffers can find that relates to current
legislation
Meant to be for a small, selective audience
Outreach Retreat 2009
Policy Center Stats
Outreach Retreat 2009