Download A factor Impacting Customer Loyalty at The Merc

What Matters Most?
New Ends to Promote
Sustainability, Health and Justice
When Wild Oats came to Town
The Big Picture
Merc Owners Care About:
•
•
•
•
•
Supporting local businesses
Global Sustainability
Equitable use of land, water, energy
Encouraging Health
Avoiding unnecessary violence
~10% of
calories
~90% of
calories
End # 2
There will be an organization
that exemplifies
environmental, economic,
and social sustainability.
What message does The Merc
share most often, about how to cut
our carbon Footprint?
Buy Local!
Biggest environmental problem facing
humanity:
Human modification of weather.
Single biggest contributor to climate
change:
Animal Agriculture!
NASA
U.S. Per Capita Meat Intake (lb)
2004
201.5 lb
220
200
180
2012
181.5 lb
160
140
1909
123.9 lb
120
100
80
(Includes red meat, poultry, and fish)
60
40
20
1900
1920
1940
1960
1980
2000
Source:US Department of Agriculture, Economic Research Service,
http://www.ers.usda.gov/Data/FoodConsumption/FoodAvailSpreadsheets.htm#mtpcc,
accessed August 15, 2009.
Why give shelf space to
Beef at all?
• The old Merc didn’t
• The Merc’s “Grass fed” beef is still eating grain
the last 3 months of life.
• Cows are a greenhouse gas nightmare
• 70% of water in The West goes to cattle
• You could feed ten times as many people on
the plants a cow eats rather then feeding
people the cow
• Beef –worse then other banned ingredients!
End # 4
Our community will be
better educated about
issues related to food and
health.
2015 Dietary Guidelines USDA/HHS
“half of all American adults—117 million
individuals—have one or more preventable,
chronic diseases”
“A diet higher in plant-based foods, such as
vegetables, fruits, whole grains, legumes, nuts,
and seeds, and lower in calories and animal
based foods is more health promoting and is
associated with less environmental impact”
“Eat mostly plants”
Cardiovascular Disease
#1 KILLER!
The ONLY peer-reviewed literature we have
showing arrest and reversal of this killer is a
plant-based diet.
No drug, and no surgical procedure even comes
close to what a low-fat whole-foods, plantbased diet can do. Not just on biomarkers
either – but long term reductions in disability
and mortality!
Meat Eating Linked with type II
Diabetes
Health Professionals Study (1986-2006)
Nurses’ Health Study (1986-2006)
Nurses’ Health Study II (1991-2007)
150,000 total participants
One-half extra serving of meat/day
increased risk of diabetes by 48% over 4
years.
Pan A, et al. JAMA Intern Med. 2013;173(14):1328-1335
Studies Link Meat to Type 2 Diabetes
European Prospective Investigation into
Cancer and Nutrition (EPIC)-NL Study
38,000 participants
Every 5% of calories from animal protein
increased diabetes risk by 30%.
Suijs I, et al. Diabetes Care. 2010;33:43-48.
Dairy Harms Health!
Science Clearly Shows:
1) Prostate cancer can be halted and reversed by eliminating
dairy and other animal products (Ornish 2005).
2) Dairy appears to trigger type I diabetes in those with
genetic predisposition.
3) Dairy causes/exacerbates acne.
4) Dairy often contains Mycobacterium Paratuberculosis
which likely causes Crohn’s Disease in susceptible people.
5) Worldwide areas with highest per capita dairy
consumption have highest rates of osteoporosis.
6) Dairy products naturally contain TRANSFATS.
Have we become desensitized?
For starters…
The Merc has relationships with local animal ag
producers that are valued – so phase out
selling non-local meat, dairy and eggs. This
will benefit local producers, AND will help the
community to appreciate how resource
intensive these foods really are while allowing
more shelf space to be dedicated to plantbased alternatives.
How to fix this? NEW ENDS!
1) The Merc will actively educate owners and
customers about the environmental, health and
social justice benefits of plant-based diets, and
establish policies that encourage consuming
plant derived products over everything else.
2) All Merc employees will receive ongoing
education about #1 at least quarterly.
3) Sales and pricing will encourage purchase of
product categories with the lowest carbon
footprints, lowest water usage, best long term
health outcomes.
The old Merc emphasized plant foods.
Better moral compass, more loyalty.