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Creating a Perceptual Map Rate the following Restaurants on these two dimensions Quality of food (Low to High) -10 to +10 Type of Atmosphere (Family Friendly to Romantic) -10 = very family friendly +10 = Very Romantic If you are unfamiliar with the restaurant, don’t rate it. Restaurant Big River Evergreen Indian Restaurant FireWorks McMenamin’s Block 15 Elmer’s King Tin Aomatsu Japanese Restaurant Senor Sam’s Mexican Grill Local Boyz Applebees Nearly Normals Bomb’s Away Sherry’s Ruby Tuesdays Quality of Food Type of Environment When out on a date. Answer each of the questions as one of the following Very Important Somewhat Important How important is Price to you? How important is Quality of food to you? How important is Atmosphere to you? Neither important or unimportant Somewhat Unimportant Very unimportant When out with your friends. Answer each of the questions as one of the following Very Important Somewhat Important Neither important or unimportant Somewhat Unimportant Very unimportant How important is Price to you? How important is Quality of food to you? How important is Atmosphere to you? When out with your family. Answer each of the questions as one of the following Very Important Somewhat Important Neither important or unimportant Somewhat Unimportant How important is Price to you? How important is Quality of food to you? How important is Atmosphere to you? What other things do you look for when deciding where to eat out? Very unimportant
