Download celebrating the switch to cage-free eggs

celebrating
the switch to
cage-free eggs
is your
business a leader?
The Good Egg Awards present the opportunity for your
organisation to make a positive impact on animal welfare and
become a leader in your industry!
Consumers in your sector are becoming more conscious shoppers.
By sourcing eggs in a responsible manner and turning your back on
battery cages, your business can improve animal welfare and meet
the growing expectations of your customers.
leadership in australia
The Good Egg Awards celebrate companies that are showing
leadership by sourcing or switching to cage-free eggs (barn or freerange eggs) in a variety of sectors including; manufacturing, food
service, public procurement and retail.
The benefits
Hens in free-range or barn systems lead more natural lives.
Consumers believe cage-free eggs to be of higher quality, better
tasting and more natural than cage eggs. More and more Australians
are choosing wisely and switching to cage-free eggs.
International winners tell us that receiving a Good Egg Award and
letting hens out of cages has made good business sense. It's boosted
staff morale, improved brand image and reputation, and benefited
their bottom line.
The RSPCA will work with you on joint media and marketing
opportunities to make the most out of your Award, so that your
customers and competitors know you’re sourcing your products
more responsibly and Ieading the way.
The AWARDS INTERNATIONALLY
The Good Egg Awards were developed by Compassion in World
Farming to recognise the commitment of UK and European
companies that are setting free millions of hens. To date, Good Egg
Award winners have released over 20 million hens from cages every
year due to their cage-free egg policies or commitments to stop
sourcing their eggs from cage systems. In Europe and the UK, some
of the winners include:
McDonald's, Google, Hellmann's, Starbucks Coffee, Subway and
Sainsbury's.
The RSPCA encourages businesses in Australia to make this same
switch and is proud to be working with Compassion in World
Farming to bring the Good Egg Awards to Australia.
Your
eligibility
The
Good
Egg
Awards
Firstly...
You will need to be a medium to large scale organisation
operating in Australia.
secondly...
Your organisation is in the food service, public
procurement, manufacturing or supermarket sector.
AND LAST (BUT NOT LEAST)...
You'll be sourcing cage-free whole eggs or egg product
already OR you are commiting to move in this direction
by 2014.
If you are a retailer, you may receive a commendation if
your own housebrands make the move to cage-free by
2014.
How to enter
It’s simple. Complete the application form online by
visiting www.rspca.org.au/good-egg. Alternatively you
can contact our team, we'll be happy to tell you more
about the Awards, answer any questions you may have
and help you make this switch.
email us at [email protected]
or call us on 02 6282 8300
For more information visit:
RSPCA.org.au/good-egg
BECOME A
GOOD EGG
because
you are a
leader
AND it's
the right
thing to do
the rspca
is australia's
most trusted
animal welfarE
organisation
The RSPCA is recognised as Australia's leading animal
welfare charity and is dedicated to driving continuous
improvement for farm animals through positive
engagement with industry.
y making the switch to cage-free eggs you'll be
B
showing your customers you care about animal
welfare. You are also joining a progressive movement
of food farmed to higher animal welfare standards.
eceiving a Good Egg Award is a great endorsement
R
and recognition for making the commitment to use
cage-free eggs. The RSPCA will publicly recognise your
great work in this area.
Remember, every egg really does make a difference
and together we can help get hens out of cages.
You can find out more
about the AWARDS by visiting
rspca.org.au/good-egg
A WORD FROM OUR WINNERS
WINNERS - 2010 RSPCA Good Egg Award
(Manufacturing Category)
Snowy Mountain Cookies
Snowy Mountains Cookies
specialises in the art of making
quality, gourmet and wholesome
cookies. "We have always used freerange eggs ourselves and wouldn't entertain
the idea of using eggs from birds that had to spend
their lives in cages when there are great alternatives
readily available."
Pudding Lane
From an inherited Prize-Winning
family Recipe our Multi-Award
Winning Puddings are proudly handmade. "I believe we make the finest
Christmas puddings in the world. We
are proud to be leading the way in using humane
ingredients, specifically free-range eggs."