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Edward Jacobs Design • Establishing the Online presence of the brand Eddie/Mishkenot • The Website as a channel for generating new leads and potential customers initially within the Jewish community specifically • Coordination with The Berenbaum Group • Coordination with ongoing Blog to drive traffic • Coordination with Wiki, Linkdin, Facebook? 1 Issues • Project Overview • Team composition • Costs 2 CONCEPTS • Unified Vision & Message • Unified UX look and feel- friendly interface • Latest Technology - security • Modular & Scalable Platform 3 Project Overview •Concept- Identity/Focus/Target Audience •Tech Development •Prototyping Iterations •On-Going Management •Budget •Next Phase: –Social Networks –E-Commerce 4 DETAILED DESIGN • Deep Creative and Branding • Logo, Themes, Titles, Etc. • Producing Mockups 5 ON GOING MANAGEMENT • – – – – – – Single POC – Content Updates New Features & Bugs Maintenance New Purchases Backups Billing (3rd Parties) 6 NEXT PHASE •E-Commerce – Implementing E-Commerce platform and on-line catalogue. •Social Networks – –Defining our social networks marketing strategy (Following our online marketing strategy) –Creating the releavant pages (Facebook, Wikipedia, Linkedin, etc.) –Implementing social plug-ins into the website –On going content management 7 • Web Development – Hosting Services (3rd Party) – Pages Construction – SEO – Administration & DB. Management – Approx. Project Management – 1-Year end-to-end management and responsibility – Continuous updates and maintenance – Team Coordination and Timing – Approx. • Design (?) – Branding – Conceptual Design – Detailed Design – Approx. Tasks/Costs 8