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Edward Jacobs Design
• Establishing the Online presence of the brand
Eddie/Mishkenot
• The Website as a channel for generating new leads and
potential customers initially within the Jewish community
specifically
• Coordination with The Berenbaum Group
• Coordination with ongoing Blog to drive traffic
• Coordination with Wiki, Linkdin, Facebook?
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Issues
• Project Overview
• Team composition
• Costs
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CONCEPTS
• Unified Vision & Message
• Unified UX look and feel- friendly interface
• Latest Technology - security
• Modular & Scalable Platform
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Project Overview
•Concept- Identity/Focus/Target Audience
•Tech Development
•Prototyping Iterations
•On-Going Management
•Budget
•Next Phase:
–Social Networks
–E-Commerce
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DETAILED DESIGN
• Deep Creative and Branding
• Logo, Themes, Titles, Etc.
• Producing Mockups
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ON GOING MANAGEMENT
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Single POC –
Content Updates
New Features & Bugs
Maintenance
New Purchases
Backups
Billing (3rd Parties)
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NEXT PHASE
•E-Commerce – Implementing E-Commerce platform and
on-line catalogue.
•Social Networks –
–Defining our social networks marketing strategy (Following
our online marketing strategy)
–Creating the releavant pages (Facebook, Wikipedia,
Linkedin, etc.)
–Implementing social plug-ins into the website
–On going content management
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• Web Development
– Hosting Services (3rd Party)
– Pages Construction
– SEO
– Administration & DB. Management
– Approx.
Project Management
– 1-Year end-to-end management and responsibility
– Continuous updates and maintenance
– Team Coordination and Timing
– Approx.
• Design (?)
– Branding
– Conceptual Design
– Detailed Design
– Approx.
Tasks/Costs
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