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23- after looking at figures for both inputs and outputs Lawrence is not happy with the speed at which his
products are being Lawrence is concerned with
a- productive
b- quality control
c- production
d- systems speed
24- David's department collects metrics in order to evaluate the firm's progress on a strategic objective. He
collects both external and internal key performance indicators (KPI). An example of an external KPI is
__________ and an example of an internal KPI is __________.
a. Market share / Return on investment
b. Return on investment / Market share
c. Return on investment / payroll dollar amounts
d. Payroll dollar amounts / Return on investment
25- The right to be left alone when you want to be, and to have control over your own personal information, and
not to observed without your consent is known as:
a. Intellectual seclusion
b. Digital ethics
c. Privacy
d. Information security
26- Metrics that are specifically collected and are quantifiable, and used to measure a company's progress
toward a key objective are called:
a. Progressive data
b. Information
c. Key deliverables
d. Key performance indicators
27- Which is a true statement?
a. A key idea within data warehousing is to take data from multiple platforms/ technologies (as varied as
spreadsheets, databases, and word files) and place them in a common location that uses a common querying
tool.
b. Data warehouses transform the information itself by defining what each term means in each file and keeping it
standardized across the data warehouse files.
c. Data warehouses offer strategic level, external, integrated, and historical information so businesses can make
projections, identify trends, and decide key business issues.
d. All are true statements
e. None are true statements
28- Michael Porter's generic business strategies include(s) the following:
a. Broad differentiation in products/services
b. Focused strategy
c. Broad cost leadership
d. All of the above
29- Marianne manages the information flow among all the activities in a supply chain in order to manage its
effectiveness. The software she is most likely to use for this purpose is:
a. Custom software written in-house for the organization
b. Enterprise management software
c. Supply chain management software
d. Project management software.
30- When customers have many alternatives to the product or service they are looking for, the threat of substitute
products or services is said to be:
a. High
b. Low
c. Medium
31-Tom looks at his inventory re-order screen and notices that several items have changed from their former
value. This is because they are ___________, which means their value may change over time.
a. Variables
b. Data fields
c. Information
d. Entry fields
32- Managing all the steps involved in trying to retain customers and build loyalty is part of this software's
purpose:
a. Enterprise software
b. Retention management software
c. Competitive advantage software
d. Customer relationship management software
33- Derek is amazed at how many stores carry the running shoes he prefers to wear. So many stores offer his
product that the price is continually being driven down. This scenario is an example of:
a. Low supplier power
b. Threat of new entrants
c. Low buyer power
d. Rivalry among existing competitors
34- __________ become(s) _________ when defined or put into context (explaining what it is).
a. Information / business intelligence
b. Data / entity
c. Information / entity
d. Data / Information
36- Companies are usually arranged by _____________ such as marketing, human resources and sales.
a. Functional areas
b. Databases
c. Data warehouses
d. Entities
37- A vehicle that sends information back to its original transmitter to notify it that the vehicle has low tire
pressure is carrying out:
a. Input loops
b. Connectivity
c. Feedback
d. Output routing
38 - A ____________ occurs when a company can significantly increase its market share by entering the market
first with a new competitive advantage.
a. Value chain improvement
b. Threat of new entrant
c. First-mover advantage
d. None of the above
39- Lonnie's team is responsible for ensuring the protection of the firm's information from accidental or intentional
disclosure and misuse. Lonnie likely heads up the ____________ department.
a. Intellectual protection
b. Digital ethics
c. Privacy
d. Information security
40- When we look at the number 314159265 and define it such that we know that a decimal point follows the first
number, we have just converted ________ into ___________.
a. Data / a variable
b. Data / Information
c. Information / an attribute
d. None of the above is correct
41- _____________ is the process of discovering meaningful correlations, patterns and trends by sifting through
large amounts of data stored in repositories.
a. Data scrubbing
b. Data extraction
c. Data mining
d. Data transformation
42- An IT department can be considered unique from other organizational department because the employees
within the IT department do not all share common skill sets and knowledge.
Select one:
a. True
b. False