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UNIT –I
Presented By
Senthil kumar.N
TODAYS DISCUSSION
 Review of Last class
 Framework Organization Behavior
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Conceptual & Theoretical framework
 OB follows the principles of human behavior
 OB is a situational
 OB is based on system approach
 Organizational behavior represents a constant interaction
between structure and process variable
&
 Cognitive frame work
 Behaviouarastic framework
 Social cognitive framework
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CONCEPTUAL FRAMEWORK OF
OB
 Organizational behaviour consist of a very broad body of
body of knowledge with preamble boundaries. A
conceptual framework for understanding organizational
behaviour is presented by dubrin consist of four core
proportions, which are follows
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OB FOLLOWS THE PRINCIPLES OF
HUMAN BEHAVIOR
 Human being in the organization are governed by the
same psychological mechanisms both on and off the job.
Internal mechanisms provide people an extra spurt of the
appropriate hormone during time of stress, whether this
stress is job or non job related.
 Similarly, people at work governed by the same
psychological principles both inside and outside
organizational life. Organizational behavior in a human
behavior in a particular setting
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OB IS A SITUATIONAL
 Psychologists and other behavioural scientists have
emphasized for years that individual behavior is a function
of the interaction between personal characteristics of the
individual and environmental variables.
 In order to understand a person’s behaviour, the pressures
placed upon him in a given situation must be understood.
Aggressive behaviours, for Eg, surfaces when a normally
calm individual is forced into constant and close physical
proximity with other people
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OB IS BASED ON SYSTEM
APPROACH
 System thinking is an integral part of modern organization
theory. Organizations are viewed as complex systems
consisting of interrelated and interlocking sub - systems.
changes in any part of the system have both known and
unknown consequences in other part of a system.
 When modifications in the system lead to desired, positive
consequences, they are called functions. Unintended
consequences in response to modifications in the system
are called dysfunctions. According to the system point of
view, every interaction has both functions and
dysfunctions.
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OB represents a constant interaction
between structure and process variable
 Structure refers to organization design and positions.
Process refers to what happens, with or without the
structure.
 A retail store may use both formal advertising and public
relations functions (structure) to help build its image in the
community. However, most of the store’s image is formed
by words of mouth from satisfied and dissatisfied
customers and employees( process variables).
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OB represents a constant interaction
between structure and process variable
 Process emerging within a group or organization are often
evident only after they are heading towards completion It
is almost structural requirement in any organization that
managers deal with the discontents of their people, yet
employees sometimes find other processes for handling
them.
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COGNITIVE FRAMEWORK
 Cognitive approach gives people much more “credit” than
the other approaches. The cognitive approach emphasizes
freewill aspects of human behaviour and uses concepts
such as expectancy, demand, and incentive
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COGNITIVE FRAMEWORK
 Cognition which is the basic unit of the cognitive frame
work, is the act of knowing an item information. Under
this frame work, cognitions precede behaviour and
constitute input into the person’s thinking, perception,
problem solving, and information processing.
 Concepts such as cognitive maps can be used as pictures
or visual aids in comprehending a person’s “
understanding of the particular, selective, elements of the
thoughts of an individual, group or organization
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BEHAVIOURASTIC FRAME WORK
 Ivan Pavlov and john B.waston Were the pioneers of the
behaviourastic theory. Unlike the earlier psychologist,
they focused on observable behaviours rather than the
evasive mind. they explained human behaviour with the
help of stimulus- response experiments.
 A stimulus brings out a response is an individual and
result in learning. The stimulus-response relationship
explains the physical reflexes in human beings. For Eg,
when a person is pricked with a pin, he immediately
flinches.
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SOCIAL COGNITIVE APPROACH
 According to some researchers, the cognitive approach
emphasizes too much on psychological process whereas
the behaviourastic approach stresses on stimulus, response
and consequences.
 The social learning approach attempts to integrate the
contributions of these approaches. However, the influence
of behaviour approach is higher than the cognitive
approach on the social learning approach.
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SOCIAL COGNITIVE APPROACH
 In social learning approach, behaviour is considered as the
appropriate unit of analysis. It is held that people are selfaware and make an effort towards conscientious
behaviour. Individual learn about the environment,
modify and construct it in a manner favorable to them.
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THANK YOU,,,,,
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