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BAPRA BRIGHT AWARDS ENTRY FORM AGENCY NAME: Euro RSCG Sofia EOOD CAMPAIGN TITLE: Matters of Health CATEGORY: Sustainable Development CONTACT PERSON: Stephane Delahaye ADDRESS: Bul. James Boucher 16, Sofia 1164, Bulgaria MOBILE: (+359) 888 665 009. E-MAIL: [email protected] PAYMENT OPTIONS IMPORTANT: Payment MUST accompany your entry. Please, include notice of payment with your entry. If you need an invoice, please request it in plenty of time so that payment can be included. The entry fee for BAPPA members is 190 BGN per entry. The fee for non members is 245 BGN. Wire transfer details: BAPRA Bank account: Bank: DSK Bank IBAN: BG13STSA93000001434292 BIC: STSABGSF DEADLINES Entries should be received by Sunday 11th of April 2010 23:59. We will accept entries uploaded to www.bapra.bg not later than midmight on the stated above date. Entries will not be acceped after Sunday 11th of April 2010. Please, upload this form in the section “Upload your entry” on www.bapra.bg for successful entry submission. “Matters of Health” An initiative supported by sanofi-aventis, under the patronage of the French Embassy in Bulgaria and fully supported by the Bulgarian Ministry of Health 1. The communication challenge Sanofi-aventis is a multinational pharmaceutical company, fourth-largest by prescription sales. Recently they acquired Zentiva, an international pharmaceutical company focused on developing, manufacturing and marketing modern generic pharmaceutical products. This acquisition made sanofi-aventis the №1 leader in the pharmaceutical sector in Europe and Bulgaria. As a leader, sanofi-aventis engaged in this social responsibility campaign which aims to bring European know how to Bulgaria, raise brand awareness, improve the media communication of the company, and of course gain some good media coverage. 2. The idea of the project The principle is to create an initiative (Matters of Health) gathering 200 major players, key opinion leaders of the Bulgarian Healthcare system to debate on healthcare issues. Our ambition is to act as a think tank on important healthcare issues by creating and sustaining debates Creating debates: Organization of Round Tables with multi-angle perspectives Production of High-level updates and analysis Sustaining debates: Dissemination of round tables conclusions Creation of a social network among the members of the initiative Our goal is to build is to build an active partnership between Healthcare stakeholders in Bulgaria by creating a platform stimulating the exchange of ideas 3. Implementation of the project A. The Round Tables The project started in September, and our first step was to define the concept of the round tables. We decided it was best to gather the media and the key opinion leaders of the healthcare sector, two to three times a year. Each round table gathers Bulgarian and European Experts who analyze an issue from different angles: Analysis of the Bulgarian situation, presented by a Matters of Health expert committee Case study of an EU country considered as Benchmark, presented by high-profile experts from that country Member of the European Parliament/Commission, who presents how we handle the problem on European level In 2010 SA will organize 3 round table with the following subjects: January 28th, 2010: Private and Public funding, how to combine them for a better access to treatment June 15th, 2010: Hospital healthcare organization October: not defined yet B. The Expert Committee Once we defined the criteria we started to search for adequate experts who could give an accurate presentation of the Bulgarian Healthcare hot topics. We selected: Prof. Grigor Gortchev MD: personal advisor of the Bulgarian President Mr. Ivan Kostov MD: General Manager of the leading maternity hospital Sheinovo Ms. Boriana Dimitrova: sociological expert, managing partner of Alpha Research C. The Website In December 2009, we launched the official website www.mattersofhealth.eu whose purpose is to sustain the debates created during the round tables, and reinforcing the feeling of belonging to one community. The website is exclusively for the use of the key opinion leaders invited to the round tables. Its purpose is to extend the discussions created during the round tables on various topics. The website contains a short description of the project and events, the presentations of the experts, interesting publications and a blog for the exchange of comments and articles. 4. Efficiency & Achievements December 8th, 2009: Launch event of the initiative To mark the launch of the initiative we organized a press conference and a cocktail for the key opinion leaders of the Bulgarian Healthcare community. The press conference was opened by the French Ambassador and Mr. Jacques Nathan (Managing Director of sanofi-aventis) It gathered 25 leading journalists of the healthcare and business sectors Print publications: 5 TV reportages: 5 Radio: 2 (Darik & RFI) Online: 23 publications The cocktail party gathered 260 persons, which were registered online in the website during the event. This was done in order to start the Matters of Health Club. January 28th, 2010: First Round Table Topic: Private and Public funding, how to combine them for a better access to treatment The Round Table was opened by the ex-Minister of health Mr. Bojidar Nanev MD and the French Ambassador Our Bulgarian Expert Committee presented the Bulgarian side. The guest experts were: Mr. Claude Le Pen, Economic professor at the Paris-Dauphine University and one of the most recognized economists on French Healthcare issues Mr. Charles-Etienne de Cidrac, director of International Collective Insurances AXA France Ms. Rostislava Dimitrova, Policy officer in the unit « health strategy and Health systems » of the European Commission More than 300 key opinion leaders were present. We had: Print Publications: 5 TV reportages & Interviews: 4 (Nova TV, VTV, Eurocom, TV Europa) Radio: 2 interviews Online: 20 publications Next Steps: We are already planning the next round table on June 15th at Sheraton Hotel Balkan. We will be discussing hospital care organization.