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WebandMobile–Aunifieddigitalstrategy Asthemobilerevolutionmarcheson,healthcarepayersandprovidersareunder pressuretoprovideanytime,anywherecapabilitytotheirconsumers.Whatthis meansisthatwhatconsumersareabletodofromtheirhome,theymustbeable todothesameusingtheirsmartphonesevenwhentheyarenotinthehome.To enablethesamecapabilityonbothwebandmobilerequiresagoodunified digitalstrategy. Therearebroadlytwoapproachestoextendthefeaturesetavailableonaweb portaltosmartphones–makethewebportalworkwellinthesmallformfactor ofsmartphonesorcreatemobileappsthatcanbeinstalledonsmartphones.We willexaminetheseapproaches. ResponsiveWebApproach Extendingthewebportaltosmartphonesistypicallydoneinoneoftwoways. Fewyearsago,healthcarepayersandproviderscreatedanadditionalmobile optimizedwebsite,commonlyreferredtoasthe.mobisite.Thiswebsite duplicatesasubsetofthecapabilityavailableonthewebportals.Thisisno longerseenasaviableapproachbecauseIThastwowebsitestomaintainand enhance.Theprimaryissueisthatnewfeaturesintroducedinthewebportals takemuchlongertomakeittothe.mobisite.Anewerapproachtakes advantagesofadvancesinHTMLtechnologies(morespecifically,HTML5andCSS 3mediaqueries)tomakethesamewebsitereorganizethecontentandadaptto devicesofallsizes.Thisapproach,calledastheresponsivewebdesign,enables theuserstousethesamewebportalonsmartphoneswell.Theprimary advantageisthatthereisonlycodebasetomaintainandhenceanynewfeatures addedtotheportalareavailableonsmartphonesimmediately.However,onekey issueisthatitisstillawebsite—eventhoughthesitepresentsanicer,compact viewonsmartphones,itisstillasiteaccessedviasmartphone’sbrowser.Itisstill notarichmobileappthattakesadvantagesofallofthedevicecapabilities. MobileAppapproach Topresentarichandnaturallook-and-feelitisbesttogowithmobileapps. Mobileappscanprovidesignificantlymorecapabilityincludingsomeoffline capabilitywhenthemobilephonelosesnetworkconnectiontemporarily.Itcan alsointeractwithphonefeaturessuchasuseofApplePayforonlinepaymentor addingagentscontactinfointothephonecontactlist. Whilemobileappsaredefinitelymoresuperiortoresponsivewebportals, creatingmobileappsarenoteasy.Itrequiresbrandnewdevelopmentusing skillsetthatisoftennotreadilyavailablewithinInsurer’sIT.Therearecertain deviceindependentapptechnologiessuchasPhoneGapthatpromiseeasy creationofappsusingHTML5,askillsetavailableinInsuranceIT.Whileitworks tocertainextent,theperformanceandrichnessofuserinterfacedonotmatch thoseofrealnativeapps.Anotherdisadvantageisthatthisisstillanew developmentandanewsoftwareparadigm(singlepagewebapplication) comparedtoportalwebdevelopment. Uniqueunifieddigitalapproach Basedontheexperiencebuildingportalandmobilesolutionstoourcarrier partners,wehavecometorealizethatonesinglecodebaseforbothweband mobilewhilefeasibleisnotabletotakeadvantageofcapabilitiesofsmartphones andprovidearichuserexperience.However,buildingouttwoseparatesolutions oneforwebandoneformobileisalsonotagoodstrategy.Basedonsignificant researchwehavearrivedatwhatwebelieveisauniqueunifieddigitalstrategy. Inthisstrategy,itdoesnotmatteriftherearemultiplecodebasesbuthowever thecodebaseshouldbecompactandshouldnotrequirechangeswhenthereisa featurechangeandnotatechnicalcapabilitychange.Whatthismeansisthatif thebusinesswantstochangesomefieldsinapageoralterworkflowfora transaction,thechangeshouldbemadethroughconfigurationofthepagesand workflowwithoutrequiringcodechanges.Codechangewillhoweverbe necessaryifanewtechnicalcapabilityhastobesupportedforexample,Apple Pay.Theconfigurationswhichwecallasmetadatatellstheportalandapp,what featuresareavailabletoauserandwhatinformationistobecollectedfora transaction(sayonlinepayment)andwhatAPIistobeinvokedwhenuser submitsatransactionandwhatinformationistothedisplayedaftertheAPIcall. Theportalandappimplementationsreadthemetadataandconfiguretheuser interfacetoallowpermittedtransactionsfortheuser.Sincetheportalandapp aremetadatadriven,simplybychangingthemetadataitbecomespossibleto changetheportalandappbehaviorwithoutprogramming.Thisdoesnot eliminateallprogrammingbutbydefiningmetadataconfigurationwell,wecan minimizecustomizationsthatwillbeneededtoportalsandapps.Primary advantagesofthisapproachare: 1. Itachievesunifieddigitalgoalofextendingthesamecapabilityonboth webandmobileandatthesametimetakeadvantageofrichnessofeach platform. 2. Compactcodebasethatdoesnotchangeoften.Featurechangesaremade simplybymakingconfigurationchangestometadata. 3. Thereisnoneedtoimplementmultipleappsorwebsitesoneforagents andoneforinsured.Theappsandportalarerolebasedandlimitfeature setbasedontheloggedinuser. Onedisadvantageismultiplecodebases.However,thecodeiscompact, configurable,deliverssignificantcapabilityanddoesnotrequirefrequent customization.Thisapproachnotonlyletsusersaccesstheirdatawheneverand wherever,butthereisalsoreallynoneedtobuildmultipleportalsorappsfor eachusercommunity. JarusHealthTechnologiesisaleadingproviderofinnovative technologysolutions,reusableframeworksandcustom implementationservices.JarusHealthhelpscorporationsautomate businessprocesses,improveefficiencyandcutcosts.Backedbya highly-skilledteamwithextensivedomainandtechnologyexpertise, JarusHealthassistscustomerswithdevelopingflexible,modern, service-orientedsystemsthatimproveagilityandprofitability. Copyright@2016JarusHealthTechnologies,LLC JarusHealthTechnologies 681AndersonDrive PittsburghPA15220 www.jarushealth.com EmailId: [email protected] T:412-922-5432