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BNTD Case Study BNTD Case Study BNTD Law Firm CASE STUDY Bluestein, Nichols, Thompson and Delgado and Criminal Defense (General Practice). (BNTD) is rated among the top law firms in However, BNTD’s established name and track Columbia, SC. Founded in 2000, BNTD offers record was not bringing in sufficient leads representation in many areas and this year from web sources, so they turned to us for received top rankings for the Columbia help. After 6 months of inbound marketing Metropolitan area for its work in Appellate without a significant website redesign, they Practice and Workers’ Compensation Law began seeing real results. In 12 months, they (Claimants), Criminal Defense (White-Collar), doubled their leads from web sources. THE CHALLENGE BNTD asked us to develop a more aggressive and robust digital marketing strategy without a website redesign. The value of a full website redesign when making the switch to inbound marketing is in our ability to quickly re-orient your site visitors to the new messaging and conversion paths with a strong visual cue - “They got a new website!” After all, committing to inbound marketing is no small change. As your new marketing team, it also gives us the opportunity to start completely fresh and fully correct any deeper usability problems that might be factoring into unmet goals and poor results. Without a redesign, the process of making any drastic change to the user experience requires patience and thoughtfulness. BNTDCase CaseStudy Study BNTD 200% Lead Growth in 12 Months BNTD came to us because they wanted more leads from web sources. By adding a comprehensive inbound marketing strategy to their existing website and allowing us the opportunity to audit and optimize existing pages of content, we were able to increase their website visits by 180% and web-generated leads by over 200% within 12 months. SERVICES Full Website Usability & Content Audit Research & Content Development Lead Nurturing & Hubspot Management Email Marketing Blogging & Social Media Monthly Reporting Targeted PPC Advertising on Multiple Channels Remarketing & Display Advertising THE SOLUTION Did BNTD need a new website in order to approach with BNTD, we performed a full be successful with inbound marketing? site audit to determine the value of existing Absolutely not! BNTD’s existing website was pages and content and made modifications already mobile-friendly and built on a reliable over time to optimize their website structure, and secure content management system. messaging, and conversion paths. Other There were no major problems with their pieces of BNTD’s strategy - blogging, social site or navigation structures, no significant media usability headaches, and no roadblocks and content creation - were implemented to implementing our chosen strategy. So immediately on the Hubspot platform with rather than taking our typical “ground, up” positive results in less than 6 months. management, email marketing, BNTD Case Study The Waypost team developed a systematic plan to help us develop an online marketing plan to help us develop a more robust web presence. We began seeing results within 6 months and we’re on track to double the amount of potential clients from web sources compared with the year prior to working with Waypost. Doug and his team at Waypost are extremely professional and thorough in both the development and implementation of their recommended plans. Selecting Waypost as our marketing partner has been one of the best business decisions we’ve made!” – Allison Sullivan, Partner