Download BNTD Case Study - Waypost Marketing

BNTD Case Study
BNTD Case Study
BNTD Law Firm
CASE STUDY
Bluestein, Nichols, Thompson and Delgado
and
Criminal
Defense
(General
Practice).
(BNTD) is rated among the top law firms in
However, BNTD’s established name and track
Columbia, SC. Founded in 2000, BNTD offers
record was not bringing in sufficient leads
representation in many areas and this year
from web sources, so they turned to us for
received top rankings for the Columbia
help. After 6 months of inbound marketing
Metropolitan area for its work in Appellate
without a significant website redesign, they
Practice and Workers’ Compensation Law
began seeing real results. In 12 months, they
(Claimants), Criminal Defense (White-Collar),
doubled their leads from web sources.
THE CHALLENGE
BNTD asked us to develop a more aggressive and robust digital marketing
strategy without a website redesign. The value of a full website redesign
when making the switch to inbound marketing is in our ability to quickly
re-orient your site visitors to the new messaging and conversion
paths with a strong visual cue - “They got a new website!” After
all, committing to inbound marketing is no small change. As
your new marketing team, it also gives us the opportunity
to start completely fresh and fully correct any deeper
usability problems that might be factoring into
unmet goals and poor results. Without a
redesign, the process of making any drastic
change to the user experience requires
patience and thoughtfulness.
BNTDCase
CaseStudy
Study
BNTD
200%
Lead Growth in 12 Months
BNTD came to us because they wanted more leads from
web sources. By adding a comprehensive inbound marketing
strategy to their existing website and allowing us the
opportunity to audit and optimize existing pages of content,
we were able to increase their website visits by 180% and
web-generated leads by over 200% within 12 months.
SERVICES
Full Website
Usability & Content Audit
Research &
Content Development
Lead Nurturing &
Hubspot Management
Email
Marketing
Blogging &
Social Media
Monthly
Reporting
Targeted PPC Advertising
on Multiple Channels
Remarketing &
Display Advertising
THE SOLUTION
Did BNTD need a new website in order to
approach with BNTD, we performed a full
be successful with inbound marketing?
site audit to determine the value of existing
Absolutely not! BNTD’s existing website was
pages and content and made modifications
already mobile-friendly and built on a reliable
over time to optimize their website structure,
and secure content management system.
messaging, and conversion paths. Other
There were no major problems with their
pieces of BNTD’s strategy - blogging, social
site or navigation structures, no significant
media
usability headaches, and no roadblocks
and content creation - were implemented
to implementing our chosen strategy. So
immediately on the Hubspot platform with
rather than taking our typical “ground, up”
positive results in less than 6 months.
management,
email
marketing,
BNTD Case Study
The Waypost team developed a systematic plan to help
us develop an online marketing plan to help us develop
a more robust web presence. We began seeing results
within 6 months and we’re on track to double the amount
of potential clients from web sources compared with the
year prior to working with Waypost. Doug and his team at
Waypost are extremely professional and thorough in both
the development and implementation of their recommended
plans. Selecting Waypost as our marketing partner has been
one of the best business decisions we’ve made!”
– Allison Sullivan, Partner