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DRIVE –Fall 2015
PROGRAM-MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER-II
SUBJECT CODE & NAME-MB0047 – MANAGEMENT INFORMATION SYSTEM
BK ID-B1968
CREDIT-4
MARKS-60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q1. In the current e-world any organisation’s massive operations are managed by various types of
information systems that help them to achieve their goals of servicing their clients. This can be done by the
growth of modern organization. Discuss some of the essential features of modern organisation.
(Listing the features, Explaining each of them in brief)2,8
Answer.
Essential features of modern organisation
Some essential features of modern organisations:
IT-Enabled organisation
The organisations discussed above are modern in the sense that they have built into their structure the elements of
information technology (IT) that enable them
to function in a manner appropriate to the demands of the
environment. This is a fundamental difference between a modern organisation and its older, premodern incarnation.
Tata Motors, for instance, upon its initiation in 1945 would also have put in place built-in mechanisms to respond to
its
Q2. Marketing managers are keener to look for a least cost route that also allow a sales person to meet all his
customers. Identifying a least cost route with these features is slightly complicated. Therefore, managers
depend on decision support tools to find the most cost effective routes to cover the market. The travelling
salesman problem is one of such tool. Describe the tool with a diagram.
(Graphical representation of Travelling salesman problem, Describing the problem)4, 6
Answer.
Graphical representation of travelling salesman problem
Figure depicts the travelling salesman problem which is an example of an operational decision. The salesman has to
cover all the cities in one tour at the lowest
Q3.
There are many examples of digital goods. Companies such as Amazon.com are selling digital versions of
books over their site. These digital books can be read on special readers that display the pages on a screen.
a. List the important properties of information goods
b. Explain positive feedback with diagrams
(a. Listing the properties, b.) Explain positive feedback with diagrams) 4, 6
Answer.
a. List the important properties of information goods
Information goods have certain properties that make them distinct from physical goods. Information goods are
typically expensive
Q4. Decision support systems (DSS) are used extensively across organisations to assist managers with making
decisions. Decision making by managers involves the phases of intelligence, design, and choice, and DSS help
mainly with the choice part as they support structured and unstructured types of decisions.
a. What is it that managers do when they make decisions?
b. Explain the different types of decisions
(a. Explaining decision making process, b. List and describing the different types of decisions)5,5
Answer.
a. What is it that managers do when they make decisions?
This is a fundamental question that needs to be answered before one can think of using DSS to support decision
making in any meaningful manner. Herbert Simon, the Nobel Prize winning researcher, showed that humans went
through three essential
Q5. What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?
(Crowdsourcing definition, Explaining site Galaxy Zoo management)2,8
Answer.
Crowdsourcing
The phrase crowdsourcing is often used to describe projects that encourage collaboration. The term refers to the idea
that a ‘crowd’ of people, not necessarily known to each other, participate in working on a project.
Many critics have argued that crowdsourcing works for some kinds of tasks, but for others it is not effective. For
instance, it was initially argued that the quality of articles on Wikipedia was not as good as that available in a
traditional
Q6. Data and information relating to individuals could be of sensitive nature. Give some examples of such
kind of data
(Explaining five examples)10
Answer.
Examples
Data and information relating to individuals could be of sensitive nature. Some examples of such kind of data are as
follows:
1. Employees, who work extensively with computers, log in every morning when they come to work and log
out in the evening when they leave. During the working day, every time they leave their desk or are not
working on the computer, the system logs their inactivity at work. For example, a United Airlines worker, in
the USA, was threatened with job
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