Download Rubric for Visual Products

Rubric for Visual Products
Purpose/Intent
D/Beginning
Apparently purposeless: no
intent can be seen beyond the
need to have something.
C/Satisfactory
Intent can be seen to be
emerging, but apparent
randomness makes this
unclear.
Chosen materials appear
thrown together and quickly
done, making project
appear careless and unclear.
B/Proficient
Follows a common
pattern, and delivers an
adequate product whose
intent is seen.
Chosen materials soundly
represent the idea or
image, if in a common
way. Effort has been
expended to produce an
acceptable product.
A/Excellent
Clear, thoughtful
exploration with clear
intent/purpose.
Media/Mode of
Presentation
Chosen materials are
inappropriate to project,
making presentation less clear
or more difficult to interpret.
Little apparent effort has been
expended in producing project.
Chosen materials contribute
to an effective presentation
of idea or image. Effort and
attention to detail enhance
project.
Content/Concept
Disordered picture plane or use
of negative/positive space.
Space appears cluttered or not
resolved: elements obscure
content/concept.
Immature or sketchy
appearance. Negative/
positive space not clearly
related. Irrelevant elements
contribute to haphazard
appearance.
Adequate content informs
image/project. Elements
support concept/content.
Image/project is crisp and
stimulating. Effective use of
elements clearly support
and enhance concept/
content.
Viewer Reception
Viewer is confused or
apathetic.
Viewer understands pretty
much what the attempt is,
but is disappointed in its
execution.
Viewer accepts image/
project and understands
intent.
Viewer is engaged in
image/project. Content/
concept is transformed by
presentation.
Sandra Falconer Pace, 2002