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SAIC MakeWork Challenge Application 1 PROBLEM OR PREMISE List the problems you are seeking to address or your premise. 5 SOLUTION/ OPPORTUNITIES Outline a potential solution to each problem or premise. 9 KEY METRICS List the key numbers that tell you how your business is doing. VALUE 3 UNIQUE PROPOSITION 10 UNFAIR ADVANTAGE Something that cannot easily be bought or copied. Single clear, compelling message that states why you are different and worth paying attention to. HIGH-LEVEL CONCEPT List your X for Y analogy e.g. YouTube = Flickr for videos. SEGMENTS/ 2 CUSTOMER AUDIENCE List your target customers/users/ audience. 6 CHANNELS/ RELATIONSHIPS List your path to customers (inbound or outbound). AND 4 SOCIAL ENVIRONMENTAL IMPACT EXISTING ALTERNATIVES List how these problems or premise is being addressed by others. 8 BUDGET List the communities impacted by your business as customers, employees and suppliers. List potential environmental impact and how you will address any negative impacts to the environment. Using your action timeline as a guide and the budget template provided, determine when and how money is going out or coming into your venture during the first year? What is the long term strategy for sustainability? 7 ACTION TIMELINE EARLY ADOPTERS List the characteristics of your ideal customer/user/audience. List your goals for the first year of operations and a month to month action plan. Consider who, what, when, where and how? 90 SECOND IPHONE VIDEO PRESENTATION You should include footage of you presenting. May include video of your art or design. Who are you? What is your creative enterprise idea? Why should we give you a spot in the MakeWork Challenge?