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BEST Department
Building Environment
Science and Technology
Planned conservation and
Learning-based Cultural Districts
Andrea Canziani
UNESCO Chair on Preventive Conservation, Maintenance and Monitoring of Monuments and Sites
24-25 March 2009, Leuven
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Heritage resources
Cultural Heritage (CH),
according to the most recent
cultural policies, is a key factor
in local economic development
It is the key role of culture within
the intangible economies of the
knowledge society
Identity
Human/Intellectual capital
Education
Innovation
Preservation and enhancement
activities
Cultural tourism
Land rent
Andrea Canziani
Decontextualization of heritage resources
 cultural policies not capable of
raising and satisfying collective
needs, whether concrete or
latent.
 preservation processes steered
more and more towards a
separation of the CH from its
territorial environment
 intervention strategies not able
to ensure a compatible and
sustainable valorization of the
available resources.
Andrea Canziani
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Decontextualization of heritage resources
are the Cultural District models the
answer?
exploiting heritage for territorial
marketing?
Or
instrument for a sustainable and
aware valorization link to a territory?
it is crucial to clarify the role of
BCH (subject of economic
processes? catalyst of cognitive
processes?)
and how such role could be
managed (governance or
government? quality of the
valorization processes?)
Andrea Canziani
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BCH in cultural and economic dynamics
within the Cariplo Foundation
project on Cultural District we are
facing two different concepts of the
role of CH as an agent of cultural
and economic dynamics:
 symbol of a static identity
or
 symbol of an evolutive identity
activate innovation matching care
with curiosity,
continuous renewal of cognitive
hypotheses
tools and processes innovations
through planned conservation
Andrea Canziani
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BCH in cultural and economic dynamics
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From a regressive model
extraordinary
enhancement actions on
BCH
Local economic
development
(tourism based)
Events
Andrea Canziani
BCH in cultural and economic dynamics
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To a progressive model
extraordinary
enhancement actions on
BCH
Resources for care and
maintenance
PLANNED CONSERVATION
Local economic
development (not just
based on tourism)
acknowledgment
education
intellectual capital
development
awareness of BCH
potentialities in cultural
and economic dynamics
tendency
to innovation
Andrea Canziani
Learning-based Cultural District perspective
Within Lombardia’s experience the
development dimension will not
result from the number of visitors,
nor by the few job opportunities
created on the spot within the CH
related chains
innovation in CH conservation field
comes out from a new awareness
of the opportunities of preservation
and enhancement
consequently, a remarkable
investment must be assigned to
communication/education.
Andrea Canziani
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Learning-based Cultural District perspective
in the LbCD the Planned Conservation
strategy means shifting from events to long
term processes, towards the contents control
For LbCd means:
 Preserving authenticity (asset)
 Promoting analytical researches and
feed-backs processes
 Finalizing the remarkable resources of
CH funding towards innovative targets
 Considering the effects of a new
cultural framework on local development
Andrea Canziani
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Learning-based Cultural District perspective
in the LbCD the Planned Conservation
strategy means shifting from events to long
term processes, towards the contents control
For Planned Conservation means:
 Rationalizing programming
 Defining frameworks for planned
conservation plans
 Considering conservation externalities
(relations between culture, innovation,
competitiveness and social cohesion,
education)
 Communicating the conservation
activities and spreading new
achievements
Andrea Canziani
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