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What can digital watermarking share with cryptography and coding theory? Roberto Caldelli, Università di Firenze The advent of the Internet has allowed the development of new services for the users based on the distribution of multimedia data: the industry is investing to deliver audio, image and video data in electronic form to customers, and broadcast televisions, major corporations and photo archives are converting their contents from analogue to digital form. Initially the problems of bandwidth have strongly restricted the spreading of true multimedia services, so that only audio data and still images have been highly distributed. Recently, the improvements of transmission technology have allowed to overcome the bottleneck represented by the limited bandwidth, so that nowadays it is easier to transmit also video data over the Internet, where the users will be soon able to enjoy services like video-on-demand and interactive television. Nevertheless a new problem is raising: the protection of the Intellectual Property Rights (IPR) of multimedia data distributed in an opennetworked environment. As a matter of fact, the future development of networked multimedia services is conditioned by the achievement of efficient methods to protect data owners against non-authorised copying and redistribution of the material put on the network, to grant that the IPR are well respected and the assets properly managed. Copyright protection of multimedia data has been initially accomplished by means of cryptography algorithms to provide control over data access and to make data unreadable to nonauthorised users. However, encryption systems do not completely solve the problem, because once encryption is removed there is no more control on the dissemination of data; a possible solution envisages the use of digital watermarking of multimedia works to allow their distribution to be tracked. In this way the number of permitted copies is not limited, but the possibility to control the path the original work has been disseminated through really exists. A digital watermark is a signal permanently embedded into digital data that can be detected or extracted later by means of computing operations to make an assertion about the data. The watermark is hidden into the host data in such a way that it is inseparable from the data and can resist to many operations not degrading the host document. By means of watermarking the work is still accessible, but permanently marked. A wide variety of watermarking schemes has been introduced addressing many different application scenarios: copyright protection, data authentication, ownership identification etc. A great deal of research has been devoted to the study of different means of labelling data and to the development of robust watermarking techniques, i.e. techniques capable of hiding the watermark in such a way that it can not be destroyed by intentional or unintentional attacks. Many interesting approaches have been proposed and important steps have been done toward the solution of these important problems. In this talk, after a general overview on digital watermarking, some main aspects that directly link digital watermarking to cryptography and coding theory will be addressed; in particular it will be highlighted which are the theoretical issues, taken from cryptography and coding, and adopted within watermarking technologies. Industrial Days Giornate di Matematica per l’Industria Milan, 1 December 2003