Download Fundraising

ECF gratefully acknowledges financial
support from the European Commission.
Sustainable Not-for-profit
incomes
Kevin Mayne [email protected]
Model for appraisal, comparison and
investment in organisations
Where are your strengths and weaknesses?
Leadership
Inputs
Outputs
Results
Mission
People
Activities
Vision
Resources
Products
More people
cycling
Purpose
Policy
Services
Organisation
Campaigns
More often
Contents
• Fundraising and income generation – the
same?
• Where the money comes from
• The “not for profit difference”
• What about membership?
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What is fundraising
• Wikipedia:
– Fundraising is the process of soliciting and
gathering voluntary contributions as money by
requesting donations from individuals,
businesses, charitable foundations, or
governmental agencies
• Income generation (business
development)
– Generating income/free cash flow for activities
using a wide range of approaches including
voluntary contributions
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Not for profit income generation –
matrix of sources
Mission/values led
Service led
Corporate
Foundations
Corporate social
responsibility (CSR)
Sponsorship
Advertising
Advocacy
Government
Grants
Partnerships
Philanthropic
Grants
Programmes
Individual
Donations
Membership
Tenders
Public sector promotions
Events
Services
Events
Membership
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Mission/values led
Service led
Corporate
Foundations
Corporate social
responsibility (CSR)
Sponsorship
Advertising
Advocacy
Statutory
Grants
Partnerships
Philanthropic
Grants
Programmes
Individual
Donations
Membership
Tenders
Public sector promotions
Services
Membership
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Individuals
• Donations – voluntary contributions, no
personal gain (inc. crowdsourcing)
– Mass donation – lots of small donations
– High worth individuals – single large contribution
• Memberships
– To support the goals of an organisation
– To receive a personal or private benefit
• Sales
– To make a profit/commission on sales of goods
and services
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Corporates
• Foundations & donations – tax efficient giving
to good causes supported by the owners/
employees
• Corporate Social responsibility
– Discharging the company’s responsibilities to
wider society
– Enhancing reputation
• Marketing, market development and defence
– Sponsorship
– Advertising
– Advocacy
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Government
• Grants
– Money linked to the public policy goals of the
body giving the payment
– No expected benefit to the body itself
• Services (tenders)
– Delivery of benefit to a public body by efficient
delivery of its activities
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Philanthropic
• Charities
• Trusts & foundations
• Lotteries
– Receive income and tax relief “for the public
good”
– Spend money “on good causes”
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The “Not for Profit difference”
Mission/values led
Service led
Corporate
Foundations
Corporate social
responsibility (CSR)
Sponsorship
Advertising
Statutory
Grants
Partnerships
Philanthropic
Grants
Programmes
Individual
Donations
Membership
Tenders
Public sector promotions
Services
Membership
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Discussion: not for profit difference
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Example – EU Environmental NGO
funding
DG ENV needs:
• Lobbying purpose
• Subject expertise, issue
focus
• Coverage – city to global
• Awareness
– Emerging issues
– Grass roots intelligence
• Channelling
– To and from grass roots
– Networks
– Media
NGOs need:
• Strategic development
• Organisational
infrastructure
• Capacity building,
enlargement
• Technical competence
• Communication and
profile building
• Diverse funding
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Cycling Industry
Club
• Every Euro is an investment in
growing cycling which is good
for everyone’s business.
• We're helping governments and
cities create better places to
ride, which gets more people
riding.
• More people riding means more
people buying bikes and
equipment
• We’re putting cycling’s
innovators onto the global new
technology agenda
• We are supporting job creation.
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NGO Funding Matrix
Mission/values led
Service led
Corporate
Foundations
Corporate social
responsibility (CSR)
Sponsorship
Advertising
Advocacy
Statutory
Grants
Partnerships
Philanthropic
Grants
Programmes
Individual
Donations
Membership
Tenders
Public sector promotions
Services
Membership
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Questions
20
Funding exercise
• 200,000 Euros is
available from either
– Cycling Industry Club
– Individual donations
for your cause
– NGO Program Grant
for environmental
action
• The money will go to
– A single campaign to
change national policy
– The best combination
of:
• The most believable
campaign
• Not for profit difference
• Meeting the needs and
motivations of the
funders
• Presentation
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Feedback
22
Thank you for your attention !
For more
[email protected]
@eucyclistsfed @maynekevin
www.ecf.com