Download job description E-commerce Web Analyst Cheltenham About Us

job description
E-commerce Web Analyst
Cheltenham
About Us
SuperGroup plc is the owner of Superdry, which is rapidly becoming a global lifestyle brand. Superdry
focuses on offering our customers around the world innovative, premium quality and affordable clothing
and accessories across menswear, womenswear and specialist ranges. Superdry customers are loyal, varied
and truly global, and are defined not by their age but by their attitude.
Superdry was launched in the UK in 2003 following an inspirational trip by our founders to Tokyo, and is
famous for designing and producing quality garments inspired by fusing iconic vintage Americana and highimpact Japanese graphic imagery with a British twist. Our products are characterised by quality fabrics with
authentic vintage washes, unique detailing, world-leading hand-drawn graphics, and tailored fits with
diverse styling. As we continue to develop the breadth and nature of our product ranges, we increasingly
appeal to a broader group of customers, aspirational people who want to feel amazing in what they wear and
appreciate style, quality and attention to detail.
We operate a fast-growing multi-channel business through a combination of standalone stores, franchised
and licensed stores, concessions, ecommerce, wholesale and distributors. We are growing fastest outside of
the UK and our international business is going from strength to strength. We now own and operate stores in
Austria, Belgium, Denmark, France, Germany, Holland, Ireland, Italy, Spain, Sweden and the USA, with
franchised stores in many more countries. We have nearly 600 points of sale in over 45 different countries
and are adding to this at a rate of over 50 new locations annually. We have also entered a joint venture with
Trendy International Group in China which will launch Superdry stores into the Chinese market.
Our global headquarters are based in Cheltenham, Gloucestershire, UK and we have satellite offices in
Aarhus, Barcelona, Brussels, Hong Kong, Munich and New York, with specialist sourcing offices in Istanbul
and New Delhi. Our biggest growth area is online, where we operate ecommerce websites in over 20
different languages and ship to almost every country in the world.
Our ambition for growth is summarised by our strategic plan which will provide opportunities to drive
significant increases in revenue. Our plan focuses on three key areas - building a global lifestyle brand;
driving awareness of the breadth of the Superdry range; and building a broad cross-channel relationship
with customers. It’s supported by the four key pillars of Embed, Enable, Extend and Execute, which define
exactly how we will go about achieving our aims. As our product is at the very heart of what Superdry is all
about, we are also focusing hard on our four key product attributes - design detail; quality obsession;
innovation; and affordability. More about the detail of our strategic plan, together with our latest business
and financial results, can be found on our corporate website www.supergroup.co.uk.
We aspire to be a great place to work and strive every day to make every Superdry store and office location a
friendly community with a family feel, with fantastic training and development, and roles that are
compelling, stretching and interesting. You can see films of many real Superdry colleagues from across the
business talking about their experiences of working here on our careers website,
www.careers.superdry.com.
SuperGroup Plc, Registered Office: Unit 60, The Runnings, Cheltenham, Gloucestershire, GL51 9NW
T: 01242 578376 Registered in England & Wales Company Number: 07063562 VAT Number: GB974823775
job description
Overview
As well as being a very successful high street retail business and wholesaler, Superdry is also an extremely
strong online retailer. Our ecommerce business has experienced incredible growth in recent years and is
now one of our most profitable and successful sales channels. We operate nearly 25 ecommerce websites in
a multitude of different languages, and sell through these sites on a truly global basis, shipping product to
every corner of the globe.
Our in-house ecommerce team design, develop, test, support and maintain all of our websites, and are
responsible for keeping them fresh and updated with the most cutting edge functionality, to give the very
best user experience. Our Data team supports the business by analysing a variety of data relating to the back
end of our ecommerce websites. We do everything from understanding customer behaviour on the sites,
analysing website usage, measuring the performance of the sites to detecting fraudulent use of the sites. We
analyse huge amounts of data, providing management information and reporting to stakeholders across the
business.
The Web Analyst role is responsible for interrogating and analysing the data we get from our websites in
order to help develop and improve functionality and user experience, providing information and insight to
help make business cases for change to the sites. We’re looking for an experienced analyst with strong retail
Ecommerce experience and knowledge of the relevant tools and systems, with strong data analysis skills.
Key Responsibilities
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Using Google Analytics and information gathered from other sources such as the Greenlight platform
to analyse website data, and providing insight and recommendations to support SuperGroup’s new
CRM programme.
Utilising data to create business cases for change to website functionality and user experience.
Assisting the Digital Marketing team with campaign analysis and marketing reporting, allowing fine
tuning of customer attraction channels.
Working with Sessioncam data to leverage insight on customer behaviour.
Communicating with third party marketing agencies in order to get the best use out of our marketing
data, and ensuring that billing and reporting are consistently reported. Ensuring that spend on
customer attraction is accurately attributed to the correct sources.
Supporting the User Experience Analyst in providing insight to support multi-variance testing and
creation of roadmap use cases.
Working with the Development team, making sure that deployments are successful and helping with
requirements gathering.
Tag management quality control and testing.
Optimising and increasing conversion on the websites.
Identifying opportunities and bottlenecks on the websites and feeding them back into the
appropriate teams.
Providing insight into customer behaviours that provide a commercial benefit.
Saving stakeholders time by introducing new ways of working and additional functionality.
Developing knowledge of the role within the wider E-commerce team, thus improving awareness of
website functionality and capabilities.
Improving reporting within the team, both in terms of insight and quality.
SuperGroup Plc, Registered Office: Unit 60, The Runnings, Cheltenham, Gloucestershire, GL51 9NW
T: 01242 578376 Registered in England & Wales Company Number: 07063562 VAT Number: GB974823775
job description
What we are looking for
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Experience of working in a similar role within a retail E-commerce environment.
An in-depth understanding of E-commerce platforms and the way that customers interact with
websites.
Substantial knowledge and experience of Google Analytics including premium services.
Ability to quickly become competent in the use of alternative analytics tools.
Experience of Sessioncam or other related customer replay technology.
Experience of working closely with a Digital Marketing function.
Significant experience of conversion optimisation.
Strong reporting experience, including requirements gathering, development of reports and
production of reports.
Determined and willing to follow every job through to a successful end.
Ability to work calmly under pressure and to tight deadlines.
Optimistic and positive and therefore confidence inspiring.
Methodical, organised, hands-on-approach.
Excellent attention to detail.
Located within easy commuting distance of Cheltenham, or able to relocate.
Package
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Excellent basic salary
Pension contributions
Life assurance
50% staff discount
SuperGroup Plc, Registered Office: Unit 60, The Runnings, Cheltenham, Gloucestershire, GL51 9NW
T: 01242 578376 Registered in England & Wales Company Number: 07063562 VAT Number: GB974823775