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Market: the process of freely exchanging goods and services between buyers and sellers. Demand: the amount of a good or service that consumers are able and willing to buy at various possible prices during a specified time period. Demand schedule: table showing quantities demanded at different possible prices. Demand curve: downward- sloping line that shows in graph form the quantities demanded at each possible price. Law of demand: economic rule stating that the quantity demanded and price move in opposite directions or have an inverse relationship. Quantity demanded: the amount of a good or service that a consumer is willing and able to purchase at a specific price. Supply: the amount of a good or service that producers are able and willing to sell at various prices during a specified time period. Supply schedule: table showing quantities supplied at different prices. Supply curve: upward-sloping line that shows in graph form the quantities at each possible price. Law of supply: economic rule stating that price and quantity supplied move in the same direction. Quantity supplied: the amount of a good or service that a producer is willing and able to supply at a specific price. Equilibrium price: the price at which the amount producers are willing to supply is equal to the amount consumers are willing to buy. Complementary goods: a product often used with another product. Change in Quantity Demanded vs. Change in Demand Change in quantity demanded: is caused by a change in the price of a good and is shown as movement along the demand curve. Usually the producer changes the price . Change in Demand: something other than price has caused demand as a whole to shift left or right. The causes are called determinants of demand: change in population, income, tastes and preferences, substitutes, complementary goods and expectations. Change in supply: something other than price has caused supply as a whole to shift left or right. Determinants of supply: cost of production, number of firms, opportunity cost, taxes, technology and expectations. Law of diminishing returns: economic rule that says as more units of a factor of production ( like labor) are added to other factors of production ( like equipment), after some point total output continues to increase, but at a diminishing rate. Price ceiling: a legal maximum price that may be changed for a particular good or service. Resulting in a shortage. Price floor: a legal minimum price below which a good or service may not be sold. Resulting in a surplus. Utility: the ability of any good or service to satisfy consumer wants. Marginal utility: an additional amount of satisfaction. Law of diminishing marginal utility: rule stating that the additional satisfaction a consumer gets from purchasing one more unit of a product will lessen with each additional unit purchased. i.e: you order 4 slices of pizza, the first one tastes awesome, by the time you get to the last slice, it is not as satisfying as the first. Price elasticity of demand: economic concept that deals with how much demand varies according to changes in price. Elastic demand:(price sensitive)situation in which the rise or fall in a product’s price greatly affects the amount that people are willing to buy. i.e.: luxury items Inelastic demand: (not price sensitive)situation in which a product’s price change has little impact on the quantity demanded by consumers. i.e.: butter or milk, necessities