Download 2015 Holloway Competition Judging Guidelines and Scoring Rubric

2015 Holloway Competition
Judging Guidelines and Scoring Rubric for
Two Page Submission and 90-Second Video
Section A. First Round Questions (10 multiple part questions) Rate each set of 10
questions from 1 to 7 with 1 low and 7 high degree of fit with the criteria found in
column C (Description). Maximum total score = 70
Section B. Presentation Quality Two page written quality and 90-second video. Rate
presentation quality from 10 to 30 with 10 low and 30 high degree of fit with the criteria
found in column C (Description). Maximum total score = 30
Student submissions with a score of 60 or above will receive an invitation to advance to
the 5 page (plus 3 exhibits and 90-second video) round.
Section A. Questions and Scoring Rubric
Question 1: What is the envisioned product or service and what does it do? Briefly
describe your customer value proposition with an emphasis on customer benefits (A
firm’s value proposition is the mix of goods and services, and price and payment terms
and other amenities offered by the firm to its customers).
Score
1
Category
Low
Description
No clear benefit or contributions
4
Medium
Benefits and uniqueness harder to identify
7
High
Customer will easily adopt with unique
benefits/contributions
Question 2: What are the top 2 or 3 competitive products or services currently on the
market? Why will prospective customers buy your product or service over rivals’?
Compared to competitor products and services how is your product, service or business
unique and/or innovative?
Score
1
Category
Low
4
Medium
7
High
Description
Nothing new or unique similar offerings in market
or just an idea
Somewhat unique, unclear value and limited
concept
Unique, breakthrough innovation that can deliver
significant improvement or value over current
offerings in the market
Question 3: What is the underlying technology (if any) for your product, service or your
innovative business approach compared to competitors?
Score
1
Category
Low
4
Medium
7
High
Description
Unclear rational and support for value
proposition
Credible rational and support for value
proposition
Strong rational and support for value
proposition
Question 4: Who owns (if applicable) the current IP associated with the technology
(Patents, Copyrights, Trademarks)? If your technology is not patentable, how do you
propose to protect your product or service from copycats?
Score
1
Category
Low
4
Medium
7
High
Description
Blue Sky cost estimates at best, no
relevant supporting data; no BE
analysis
Credible cost and BE estimates with
reasonable assumptions and supporting
data
Highly credible cost and BE estimates,
well supported and substantiated
Question 5: If you are presenting someone else’s technology or business innovation
please specify the principals involved with the innovation and/or business and provide
signed written permission to present the technology and/or business innovation at the
Holloway Prize Innovation-to-Market Competition.
Score
1
Category
Low
4
Medium
7
High
Description
Unrealistic and unsupported sales strategy
or plan
Identified sales and marketing channels,
primary customers identified
Clear sales and marketing plan with
customer/distributor input
Question 6: What is your initial target market for your product/service and what is this
market like? Is there a clear window of opportunity for the product, service or innovative
business approach? Did you survey or talk to any prospective customers? What did they
say about your product/innovation? If you administered a customer or supplier survey
(not required to enter the competition) how many surveys were administered and
completed?
Score
1
Category
Low
4
Medium
7
High
Description
Highly suspect 3-5 year cash flow, sales
and profit estimates; no or limited
supporting assumptions
Credible 3-5 cash flow, sales and profit
estimates; some supporting evident with
reasonable assumptions
Highly creditable cash flow, sales and
profit estimates; well supported and
substantiated
Question 7: What is the estimated size of your initial target market (in units and sales
dollars)? What is the estimated growth potential of your product or service in actual
units sold and/or annual percentage growth in sales?
Score
1
Category
Low
4
Medium
7
High
Description
Poor understanding of capital structure and
financing needs and sources
Identified initial sources and uses of funds,
financing needs and sources
Credible sources and uses of funds
statement; with detailed financing needs and
sources
Question 8: A firm’s business model defines and identifies how it will generate revenues
and profits. Briefly describe your venture’s proposed business model. How much are
your potential customers willing to pay (your initial selling price) for your
product/service? How did you arrive at this amount?
Score
1
Category
Low
4
Medium
7
High
Description
Returns are highly uncertain and not
attractive to potential investors
Medium to risk to investors with minimal or
low average returns
Highly attractive to potential investors; risk
appropriate to financial returns
Question 9: How might your product or service contribute to a more sustainable
economy, a more sustainable environment or otherwise contribute to society?
Score
1
Category
Low
4
Medium
7
High
Description
Poor understanding of competition and
market barriers as well as what could
undermine the venture
Reasonable understanding of barriers and
what could go wrong; some contingency
planning offered
Good understanding of barriers and what
could go wrong and reasonable contingency
plan offered
Question 10: What is the current stage of your product/service, and what is your plan for
making your product/service ready for sale?
Score
1
Category
Low
4
Medium
7
High
Description
Weak presentation, unclear communication of
ideas
Good presentation, but some difficulty
communicating ideas
Exceptional Presentation that “WOWS” the
judges and key stakeholders with a coherent
story, and leaves a lasting impression
Section B. Presentation Quality (Write-up and Vide) and Scoring Rubric
Success in the Holloway Competition depends, in part, is on how entrepreneurs can
communicate their ideas. Good presentation skills (written and video) Can help make the
“pitch” more effective and can gain support from key stakeholders. Strong presentations
will tell a story that connects emotionally, as well as rationally, and be presented with
energy and conviction.
Score
10
Category
Low
20
Medium
30
High
Description
Weak presentation, unclear communication of
ideas
Good presentation, but some difficulty
communicating ideas
Exceptional Presentation that “WOWS” the
judges and key stakeholders with a coherent
story, and leaves a lasting impression