Download Mid Term Exam Project Marketing I

Mid Term Exam
Advanced
Marketing
A Two-Part Exam
Mid Term Exam Adv.Marketing

Two-part exam – 100 points:
Part I – 50 points:
 Written
Test 25 Questions (2 Points Ea.)
 Administered during first 60 minutes of exam class
 Questions come directly from review guide
provided to students week of Jan 13-17

Part II – 50 points:
 Small
group project and PPT class presentation
 Two class periods allotted Jan 13-17 to complete
 Project Rubric provided during Jan 13-17
Mid-Term Exam - Part 1- 50 points
 Students
will complete a written test (25
questions – 2 points each)
 Administered
class
 Questions
during first 60 minutes of exam
come directly from review guide
provided to students week of Jan 13-17
Mid-Term Exam - Part 2- 50 points
 Students
will work in small groups (1-2 people per
group)
 All students must work collaboratively in the
group
 Students will conduct research using the Internet
and prepare a PPT presentation to deliver to the
class on their respective exam date
 The midterm project will be assigned the week
prior to mid-term exams (Jan 13-17)
 Students will have two class periods to work
collaboratively in completing the project and
prepare their oral presentation
Adv.Marketing Mid-Term Exam Project
The Falcons’ Nest has recently closed out the
financials for August-December, 2014. Upon review
of the sales reports for those months it was learned
that the Falcon’s Nest is down in gross sales from the
previous year for this same time period. As part of
the management team of the Falcons’ Nest, each
group is to complete the following
• Prepare an analysis of the issue- identifying why
sales might be down.
• Prepare a promotional plan that uses the
promotional mix to spur sales and move old
inventory. Detailed timeline is required.
• Students will prepare a PPT presentation that
outlines their complete plan and present their
presentation to the class on their exam day.
Adv. Mktg PowerPoint Outline:
 Slide
1: Cover Slide
 Slide 2: Agenda Slide
 Slide 3: Identifies and explain reasons for
down sales.
 Slide 4: Identify the sales goal for the month
of Feb.
 Slides 5-9: Prepare a complete promotional
plan that applies the promotional mix to
cover the time period of Feb. 1-Feb 28, 2014
and supports how you plan to generate the
sales dollars identified in slide 4
 Slide 10: Conclusion slide
RUBRIC Adv. Marketing
Mid Term Exam Project 2014
Criteria
Exceeds
Expectations
Above
Average
Meets
Expectations
Below
Expectations
Introduction Attractive Introduction slide;
Professional Introduction of Group; Foreshadows
what is to come in the presentation. Students
demonstrate strong communication skills using
professional language. (slides 1 and 2)
5
4
3
2, 1 or 0
Identifying Reasons for Declining Sales
Demonstrates knowledge of the importance for
management to track financial data and identify
areas of weaknesses and cause of decline
10
9
8 or 7
6, 5, 4, 0
Identify Sales Goal Identifies the sales goal for the
month of February and provides rationale for how
that number was determined
10
9
8 or 7
6, 5, 4, 0
Application of Promotional Plan-Identifies at least
one strategy for each component of the
promotional mix that will lead to successfully
accomplishing the stated objectives
10
9
8 or 7
6, 5, 4, 0
Demonstrates and Explains Timeline Prepares and
explains the timeline/calendar for launching and
executing the promotional plan
10
9
8 or 7
6, 5, 4, 0
Conclusion- Professional summary of presentation
(slide 8)
5
4
3
2,1or 0