Download Autumn semester courses

LITHUANIA BUSINESS UNIVERSITY
OF APPLIED SCIENCES
2016 – 2017 Academic Year
Autumn Semester
Semester starts: 05-09-2016
Semester expires: 28-01-2017
Autumn semester courses
No
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3.
4.
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6.
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8.
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Subject
Total Quality Management
Marketing
Marketing Research
Applied Statistics
Image of Organization
International Business
Basics of Communication
Theory of Economics
Innovation Transfer and
Commercialisation
10. Company Modernisation and
Deployment of Technology
11. Financial analysis
ECTS
Lecturer
6.0
6.0
6.0
6.0
6.0
6.0
6.0
6.0
lect. Janina Balsytė
lect. Indrė Razbadauskaitė
lect. Ruslan Kutovoj
assoc. prof. dr. Laura Šaltytė
lect. Remigijus Dailidė
lect. Oluwafemi Odebiyi
assoc. prof. dr. Giedrė Strakšienė
lect. Laura Savickienė
6.0
assoc. prof. dr. Rasa Grigolienė
6.0
assoc. prof. dr. Rasa Grigolienė
6.0
assoc. Prof. Kristina Puleikienė
* Subject will be taught, if not less than 10 students choose it.
TOTAL QUALITY MANAGEMENT
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
Lecture Janina Balsytė
Total quality management contributes to substantial improvement of product (service)
quality striving for satisfaction of customer needs in the best way. Customer focus,
never-ending process of improvement and total involvement of personnel in the quality
process – these are the issues to be solved by every company. Therefore, it is important
to understand the relevance of total quality, to know the differences between TQM and
traditional management, also to know and understand the core task of organization to
satisfy consumers - and the importance of integration of the total quality system.
Students should understand the importance and relevance of group work, impact of
quality circles to enterprise performance, principles of quality standards formation,
significance and core principles of continuous quality improvement and learning. The
course also contributes to understanding the importance of problem defining and the
key issues of active management as well as to recognizing the importance and
possibilities of communication.
 Total Quality concept.
 Traditional and Total Quality Management comparison.
 Total Quality Management Pyramid (components).
 Total quality management and users.
 Total quality costs (the costs). Quality cost structure.
 Workers place for quality system. The manager's role.
 The quality problem-solving measures.
Applicable ten grades and cumulative assessment. Semester independent work tasks
assessed by a mark, exam session, determined final grade, different grades are
multiplied by the weighting factor and summing those products.
MARKETING
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
Lecture Indrė Razbadauskaitė
Materials of the course explain the essence of marketing and its importance for the
company to achieve business objectives, describe the impact of marketing actions and
desicions on the results of an organization or a company. Students are given
information that allows them to understand the relation between marketing and market
and other economic categories. Students get familiarised with micromarketing,
macromarketing, they learn to analyze and evaluate marketing environment
(microenvironment and macroenvironment). Materials give an overview of
macroenvironment trends of marketing of Lithuania and other EU countries, evaluate
possibilities of Lithuanian companies to enter markets of EU countries and to
strengthen their positions there. Students are taught to perform marketing research,
market segmentation, understand functioning of marketing information systems. The
course gives knowledge about consumer behaviors, factors that determine behaviors,
process of purchase of products, marketing programs (mix), marketing planning.
 Nature, content and development of marketing
 Marketing and other business orientations
 Marketing environment
 Marketing research and its organization
 Determination of target market
 Concept of consumer behaviour
 Concept of product
 Concept of price
 Distribution channels, marketing logistics
 Communication process
 Strategic marketing planning and management
Self-studying during the semester is assessed by marks, the final mark is given on the
exam session. Exam can be taken only if all the tasks of the semester are carried out and
given positive assessment. The 0-10 scoring system and the following cumulative
assessment scheme is used: G-final assessment, S – self-study tasks, E – examination
assessment.
G = S×0,4+E×0,6
MARKET RESEARCH
Volume of subject
Lecturer in charge
Annotation
6.0 ECTS
Lecture Ruslan Kutovoj
Market research study module is designed to teach students to collect market and
marketing information from primary and secondary sources, to be able to to apply all
available measures for market research, to process received data and to make correct
conclusions.
Topics
 Marketing and market research definition and classification
 Types of marketing research
 Methods of collecting qualitative data
 Observation. Experiment and its terminology
 Creating the questionnaire. Assessment of opinions
 Selection of respondents. Sample size
 Marketing research of small businesses and non-profit organizations
 Interpretation of results
 Market analysis and forecasting
 Marketing research of international markets
Self-studying during the semester is assessed by marks, the final mark is given on the
exam session. Exam can be taken only if all the tasks of the semester are carried out and
given positive assessment. The 0-10 scoring system and the following cumulative
assessment scheme is used: G-final assessment, S – self-study tasks, E – examination
assessment.
G = S×0,4+E×0,6
Procedure for
assessment of
knowledge and
competences
APPLIED STATISTICS
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
assoc. prof. dr. Laura Šaltytė
Students are introduced to the economic phenomenon as statistical object
characteristics, decisive for determining of economic-statistical measures of system
selection, training to perform various mathematical-statistical calculations. The course
allows accessing basic data collection and control in order to maximize the accuracy of
the study, the principles of statistical monitoring forms, shapes and forms. Students are
introduced to statistical method selection problems, taught to carry out data
visualization, statistical data processing using computer programs and statistical
packages. Students are introduced to the comparative and mean characteristics,
dynamics series analysis.
 General statistical theory
 Statistical information squaring and grouping
 Absolute and relative values
 Statistical mean and variance indicators
 Correlation analysis
 Regression analysis
 Dynamics series
 Statistical indices
Self-studying during the semester is assessed by marks, the final mark is given on the
exam session. Exam can be taken only if all the tasks of the semester are carried out and
given positive assessment. The 0-10 scoring system and the following cumulative
assessment scheme is used: G-final assessment, S – self-study tasks, E – examination
assessment.
G = S×0,4+E×0,6
IMAGE OF ORGANIZATION
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
Lecturer Remigijus Dailidė
The topics are lectured based on modern models and companies, backed by the latest
information accessible. And the practical part of this study module is done by actually
simulating a running company, managing its corporate image and collecting real data.
Best lecturing and assessment methods are applied to teach and later evaluate the
student at highest precision in all possible scenarios ranging from crisis management to
leveraging already successful situation to an even better. After this course student will
be able to investigate, examine and understand the needs and problems of an
organization as same as practical means to shape and control, the impression of the
policies, personnel and operations of organization that reflect on its image.
 Definition of a company’s image, its significance and importance.
 Connection between the success of a company and its image.
 The environment and structure of a company
 The strategy, culture and management of a company
 The inner and outer communications, training
 Brands – the history of success
 Key points of a good brand and how to create one
 Introduction to the damage and its types to the company’s image
 Damage prevention and protection of a company’s image
 Using the potential of the already successful image to leverage it further
Self-studying during the semester is assessed by marks, the final mark is given on the
exam session. Exam can be taken only if all the tasks of the semester are carried out and
given positive assessment. The 0-10 scoring system and the following cumulative
assessment scheme is used: G-final assessment, S – self-study tasks, E – examination
assessment.
G = S×0,4+E×0,6
INTERNATIONAL BUSINESS
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
Lecturer Oluwafemi Odebiyi
An introduction to globalization and the cultural, economic, political, and legal
environments of international business including an overview of risks, challenges, and
opportunities of competing in the global marketplace.
 Globalization
 Our Global Economy
 Cultural Influences on Global Business
 Cultural Influences on Global Business
 Government and Global Business
 Structures of International Business Organizations
 Importing, Exporting and Trade Relations
 Foreign Exchange and International Finance
 Foreign Exchange and International Finance
 Global Entrepreneurship and Small Business Management
 Human Resources Management
 Labor Around The World
 International Career Planning
Applicable ten grades and cumulative assessment. Semester independent work tasks
assessed by a mark, exam session, determined final grade, different grades are
multiplied by the weighting factor and summing those products: exams, quizzes,
homework, problem solving, case analysis, presentations and/or project.
BASICS OF COMMUNICATION
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
assoc. prof. dr. Giedrė Strakšienė
The Basics of Communication offers an engaging look at the inseparable connection
between relationships and communication. Combining theory and application to
introduce students to fundamental communication concepts. Activities throughout the
course help students take a closer look at important concepts and help develop skills
most effectively. Along with learning how people, in general, communicate in
important relationships, this course will help students understand how to communicate
with others and how can do an even better job.
This course also provides practical instruction on communicating interpersonally, in
groups, and on making effective presentations. The classes encourage students to think
critically, to link communication theory to their own experiences, and to improve their
communication skills in the process. At the end of this course, students should be
knowledgeable about major concepts, theories of communication and will get practice
abilities.
 Preface. An overview of communication. Why we communicate?
 The process and the models of communication.
 Verbal communication.
 Nonverbal communication.
 Listening. Elements in the listening process.
 The perception process and emotions
 Culture and communication.
 Gender and communication
 Public speaking. What makes an effective communicator?
 Preparing for a public presentation.
 Developing a public presentation.
 Delivering a public presentation.
The procedure for assessment of knowledge and skills comprised of exam and public
presentation, also contribution to the class.
Percentage of final grade:
• Exam (2 open-ended questions) - 50% (25% +25%).
• Public presentation- 40%
• Contribution to the class - 10%
Total 100%
THEORY OF ECONOMICS
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
Lecturer Laura Savickienė
This subject consists from two parts: Microeconomics and Macroeconomics.
Microeconomics course is teaching students to understand the general principles of
functioning of the market, to see patterns between economic phenomena that affect the
business environment. Lectures will address the economics of demand and supply,
resources, and limitations of their choice. It also examines the supply and demand
analysis framework, the demand and supply elasticity, and consumer behaviour based
on utility theory, indifference curves and budget straight line. Much attention is paid to
forms of economic organizations in Lithuania, the company production costs and
profits. Analysis of market structure and economic efficiency, are analysed in detail the
factors of production market and income. Macroeconomics course is intended to expand
the knowledge about the economy, providing information about the macro-economic
processes and to teach students to predict their impact on the business development of
the national economy and international level.
The Study module highlights
understanding and assessment of macroeconomic processes such as inflation,
unemployment, cost of living, economic development cyclicality and so on. Students'
attention is paid to monetary and fiscal policies, the differences between them, meaning
business, the role of banks in the financial system and macroeconomic processes,
households and firms use on macroeconomic processes, state budgeting basics.
Students' attention is paid to structure of aggregate demand and aggregate supply,
international trade, the effects on macroeconomic processes.
 Economic research and methods.
 Resources, their limitations and choice.
 Demand and supply analysis.
 Elasticity theory.
 Consumer market.
 Production theory.
 Production costs and profits.
 Perfect competition and economic efficiency.
 Monopolistic market.
 Monopolistic competition in the market.
 Oligopolistic market.
 Market of production factors and income.
 Macroeconomics and its main indicators. National income
 Total demand and total supply. Balancing national product
 Cash and modern banks
 Currency system, the national currency
 The central bank and monetary policy
 Fiscal policy and its impact on the economy
 Economic cyclical growth
 Unemployment and it’s regulation
 Inflation
 International Trade and Trade policy
Self-studying during the semester is assessed by marks, the final mark is given on the
exam session. Exam can be taken only if all the tasks of the semester are carried out and
given positive assessment. The 0-10 scoring system and the following cumulative
assessment scheme is used: G-final assessment, S – self-study tasks, E – examination
assessment.
G = S×0,4+E×0,6
INNOVATION TRANSFER AND COMMERCIALISATION
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
assoc. prof. dr. Rasa Grigolienė
This course unit not only provides new knowledge about the learning organisations,
knowledge management in them, innovations and new technologies, but also
encourages students to look for new, till now not being used, solutions by themselves,
to “borrow” them from one activity sector and use in another, to experiment and
commercialise the existing knowledge and skills. After choosing this course unit and
completing its studies, students acquire knowledge and practical skills of technology
transfer and commercialisation, as well as:
 apply the main ToT (Transfer of Technology) theories and conceptions;
 independently determine and analyse the scientific problems, related to innovations
and an innovation process;
 demonstrate extensive knowledge about product creation and development
processes, properly evaluate ToT political events, know how to apply the acquired
knowledge while solving practical tasks;
 analyse a need of innovation, collect and assess the facts, related to novelty transfer
and embedding in companies, as well as knowledge management;
 identify innovations and opportunities to embed them into a business of concrete
areas;
 know and apply in practice the legal aspects of innovation commercialisation,
while successfully implementing the change.
 A theoretical conception of technologies and innovation
 A scientific activity and innovation
 The creative innovation process and design a new product
 Methods of economic assessment of innovations
 Innovation management and protection
Self-studying during the semester is assessed by marks, the final mark is given on the
exam session. Exam can be taken only if all the tasks of the semester are carried out and
given positive assessment. The 0-10 scoring system and the following cumulative
assessment scheme is used: G-final assessment, S – self-study tasks, E – examination
assessment.
G = S×0,4+E×0,6
COMPANY MODERNISATION AND DEPLOYMENT OF TECHNOLOGY
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
assoc. prof. dr. Rasa Grigolienė
Sequentially interconnecting topics develop the students’ understanding about the
importance of modernisation and deployment of new technology in the context of
global market and dynamic change. Students having completed this course, the students
will be able to:
• adapt the knowledge of company modernisation and deployment of technology at
organisations;
• analyse the importance of company modernisation and deployment of technology at
contemporary companies;
• to evaluate the demand for deployment of technology and make a motivated decision;
• to choose an appropriate intelligent technology or system and support their choice;
• to plan and coordinate the process of deployment of new technology;
• to apply the methods of socially-oriented systems in deployment of new technology;
• to evaluate different enterprise resource planning systems;
• to define advantages and disadvantages of individual enterprise resource planning
systems;
• to make decisions in the context of organisation modernisation and deployment of
technology;
• to solve problems related to organisation modernisation and deployment of
technology;
• to prepare business improvement plan by evaluating the importance of the
modernisation of organisations;
• to know and be able to apply environmental-friendly planning in practice;
• to apply the theory of sustainable consumption in one’s activity.
 Theoretical concept of modernisation and technology.
 Contemporary informatikon and communication technology.
 Theoretical concept of enterprise resource management systems.
 Theoretical aspects of e-business management.
 New tendencies in the context of efficient organisation management.
 The concept and topicalities of innovation management.
Self-studying during the semester is assessed by marks, the final mark is given on the
exam session. Exam can be taken only if all the tasks of the semester are carried out and
given positive assessment. The 0-10 scoring system and the following cumulative
assessment scheme is used: G-final assessment, S – self-study tasks, E – examination
assessment.
G = S×0,4+E×0,6
FINANCIAL ANALYSIS
Volume of subject
Lecturer in charge
Annotation
Topics
Procedure for
assessment of
knowledge and
competences
6.0 ECTS
assoc. prof. Kristina Puleikienė
The new content of financial management requires of the new economic - mathematical
modelling techniques, the precise methods of calculating financial indicators in the
market economy. Therefore, it is important to use economic - mathematical methods
and data based on financial analysis. After the course students will be able to
understand the theoretical basics of financial analysis and the importance of financial
analysis to enterprise's situation assessment and development opportunities, students
will be able to find out methods and techniques for the financial results of operations
and financial performance analysis, will be able to apply these methods and techniques
in practice.
 The meaning and significance of financial analysis in the market economy.
 The organization of financial analysis work.
 Financial analysis methods, techniques and types.
 Horizontal and vertical analysis of balance sheet and profit (loss) report.
 Profits and profitability analysis.
 Asset management efficiency analysis.
 Solvency analysis.
 Stability analysis.
 Market indicators analysis.
15 percent – separate practical exercises in auditorium;
35 percent – homework in small groups (to evaluate activity of enterprise), make
presentation in auditorium;
50 percent – final exam.