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1 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN MBA (MASTER OF BUSINESS ADMINISTRATION) CBCS Syllabus 2011 Document code : Revision No: Name of Faculty Faculty Code Programme Name : Programme Code : Effective from: SYLLABUS MBAOO2011 00 MANAGEMENT MG MASTER OF BUSINESS ADMINISTRATION MBAOO JUNE-2011 2 Sem CC 1 1 1 1 1 1 1 Old Paper Code New Paper Code CC101 MBAOO101CC CC102 MBAOO102CC Paper Paper Name Type CC CC CC103 MBAOO103CC CC CC104 MBAOO104CC CC Management Process and Organisational Behavio ur(MOB) Quantitative Techniques For management(QTM) Macro & Micro Economics(MME) Accounting for Managers(AFM) Marking scheme External Total Internal The Pra The Pra 70 30 100 70 30 100 70 30 100 70 30 100 CC105 MBAOO105CC CC Managerial Communication(MCC) 70 30 100 CC106 MBAOO106CC CC Computer Applications in Management(CAM) 70 30 100 CC107 MBAOO107CC CC Yoga and Health(YAH) 70 30 100 Credit Remarks 3 Sem CC 2 Old Paper Code New Paper Code CC108 MBAOO201CC Paper Paper Name Type CC 2 CC109 MBAOO202CC 2 CC110 MBAOO203CC CC 2 CC111 MBAOO204CC CC 2 CC112 MBAOO205CC CC 2 CC113 MBAOO206CC CC 2 CC114 MBAOO207CC CC CC Business Environment(BEC) Cost and Management Accounting(CMA) Marketing Management(MMC) Financial Management(FMC) Production and Operations Management(POM) Human Resources Management(HRM) Business Research Methodology(BRM) Marking scheme External Total Internal The Pra The Pra 70 30 100 70 30 100 70 30 100 70 30 100 70 30 100 70 30 100 70 30 100 Credit Remarks 4 Old New Paper Sem CC Paper Code Code 3 3 MBAOO301CC MBAOO302CC 3 MBAOO303CC 3 MBAOO301FE Paper Paper Name Type CC CC CC FE 3 MBAOO302FE FE 3 MBAOO303FE FE 3 MBAOO304FE FE 3 MBAOO301ME ME 3 MBAOO302ME ME 3 MBAOO303ME ME 3 MBAOO304ME ME Marking scheme Total Credit Remarks External Internal The Pra The Pra 70 30 100 Strategic Management(SMC) Legal aspects of Business (LAB) Management 70 Research Project(MRP) 70 Strategic Financial Management (SFM) 100 30 100 30 100 Indian Financial Systems(IFS) 70 30 100 Security Analysis & Portfolio Management(SPM) 70 30 100 Banking & Insurance(BIF) 70 30 100 Advertising And Promotion Management(APM) 70 30 100 Sales And 70 Distribution Management(SDM) 30 100 Consumer Behaviour(CBM) 70 30 100 Strategic Marketing And Brand Management(SBM) 70 30 100 ony one paper from MBAOO301FEMBAOO304FE ony one paper from MBAOO301FEMBAOO304FE ony one paper from MBAOO301FEMBAOO304FE ony one paper from MBAOO301FEMBAOO304FE ony one paper from MBAOO301MEMBAOO304ME ony one paper from MBAOO301MEMBAOO304ME ony one paper from MBAOO301MEMBAOO304ME ony one paper from MBAOO301MEMBAOO304ME 5 Old New Paper Sem CC Paper Code Code Paper Paper Name Type MBAOO401CC 4 CC 4 MBAOO402CC 4 MBAOO403CC 4 MBAOO401ME CC CC ME 4 MBAOO402ME ME 4 MBAOO401FE FE 4 MBAOO402FE FE Enterpreneurship And Management Of Innovations(EMI) Management Control Systems(MCS) Management Research Project (MRP) International Financial Management(IFM) Marking scheme External Total Internal The Pra The Pra 70 30 100 70 30 100 70 30 100 70 30 100 70 30 100 International 70 Marketing Management(IMM) 30 100 Risk Marketing(SMM) 30 100 Marketing Of Services(MFS) Credit Remarks 70 ony one paper from MBAOO401MEMBAOO402ME ony one paper from MBAOO401MEMBAOO402ME ony one paper from MBAOO401FEMBAOO402FE ony one paper from MBAOO401FEMBAOO402FE 6 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit Programme Name : MBA Semester : 1 Management Process and Organisational Behavio ur(MOB) Core Compulsory Total Credit : 04 MBAOO MBAOO101CC Practical (hrs) Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) This course helps students to understand essential elements omanagement. They shall be exposed to basic framework relating to functions of management. It also provides framework to the students to understand the human behaviour dynamics in work organisations through the study of the individual, the group and the organisational system. Real life case studies shall be discussed to illustrate contemporary management practices. Topic Content No. I Total (Marks) 100 Hrs. Marks W+% INRODUCTION TO MANAGEMENT : managing and managers, the evolution of management theories; Introduction to the functions of management in briefplanning , organising ,staffing, directiong, controlling; : Inroduction to Organisational Behaviour: What is O.B.?, Responding to Global and Cul tural Diversity ; The Individual: Foundations of Individual behavior,Perception and Individual decision making, Values, Attitudes and job satisfaction, Motivation,concepts and application; The Group: Foundation of group behaviour,understnding work teams, communication, leadership, power and politics, conflict,negotiation and inter-group behaviour; The Organisation System : Foundations of organisation structure, technology, work design and stress, organisational culture;Organisational Dynamics : Organisational change and development. Credit 7 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit Programme Name : MBA Semester : 1 Quantitative Techniques For management(QTM) Core Compulsory Total Credit : 04 MBAOO MBAOO102CC Practical (hrs) Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) This course helps students to understand and formulate managerial situations in a decision theoretic framework. It focuses on developing skills in structuring and analyzing problems and to inculcate the attitude of developing an executable solutions to the problem with the help of some advanced statistical techniques. Topic Content No. I Total (Marks) 100 Hrs. Marks W+% Measures of central tendency, Dispersion, Skewness, Elements of probability theory- Bay’es Theorm, Probability Distribution – Binomial, Poisson,Normal, and Sampling Distribution, Determining sample size, Decision theorydecisionTree, decision under uncertainity, EVPI, Simple and Multiple Rregression, Time Series Analysis, Linear Programming problem- Graphical solution, simplex method, duality,Travelling salesman problems, Simulation. Credit 8 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit Programme Name : Semester : Macro & Micro Economics(MME) Core Compulsory Total Credit : MBAOO MBAOO103CC Practical (hrs) 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course is designed to familiarize the students with concepts,economic principles, which are useful to mangers for making firm level decisions.It further aims to crate student understanding of macro -economic concepts and principles. Topic Content No. I MBA 1 Hrs. Marks W+% Concept of micro and macro economics; Principles of economics;Thinking like an economist; Market forces of demand and supply; Elasticity and its application; Consumers, producers and efficiency of the market; The cost of production; Monopoly, Oligopoly and Monopolistic competition; The market for the factors of production; The theory consumer choice; Measuring Nation’s income;Measuring the cost of living; Production & Growth; Saving, investment and financial system; The monetary system; Money, growth and income; Aggregate demand & aggregate supply; The influence of monetary and fiscal policy on aggregate demand; The short-run trade off between inflation and unemployment; Contemporary issues and debates about macro economic policy. Credit 9 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit Programme Name : Semester : Accounting for Managers(AFM) Core Compulsory Total Credit : MBAOO MBAOO104CC Practical (hrs) 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The objective of this course is to acquaint students with various concepts of accounting and highlight the decision making and control focus of managerial accounting. Topic Content No. I MBA 1 Hrs. Marks W+% Basic understanding of accounting : Recording of business transactions, Trial balance, Balance sheet, Profit & Loss acco unt for corporate and non-corporate entities, Generally accepted accounting principles; Asset Valuation:Assets valuation of tangible fixed assets, Depreciation on fixed assets, Valuation of assets under financial lease and intangible assets, Valuation of inventories; Understanding of Financial Statements and reports: Understanding and constructing corporate cash flow statement, Understanding of auditors’ report and directors’ report, understanding of directors’ report; Financial Statement Analysis; Multi-step, horizontal, Vertical and trend analysis, Earning per share analysis, Ratio analysis, analysis of cash flow statement. Contemporary issues in reporting and analysis: Significant difference between IAS, Indian GAAP and US GAAP., Inflation accounting, Hu man resource accounting and responsibility accounting. Credit 10 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit Programme Name : Semester : Managerial Communication(MCC) Core Compulsory Total Credit : MBAOO MBAOO105CC Practical (hrs) 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course will help sharpen skills of analysis, synthesis, and communication in managerial decision - making situations. Topic Content No. I MBA 1 Hrs. Marks W+% This course integrates the learning experience of the first year students in functional areas in the context of the case method of teaching. It develops skills and abilities for situational thinking and problem solving through logical analysis of case situations, and emphasises written reports. Topics covered include defining the problem, developing the objective, use of evidence, process of making assumptions, and coherence in writing for effective communication. Emphasis is given to the knowledge of the iss ues, vigour in reasoning, organization of idea, precision of language, and presentation of the report, both under word and time constraints. Oral presentation planning, delivering presentation, developing & displaying visual aids, handling questions from the audience, use of audio-visual will also be emphasized. Students will be encouraged to understand importance of g roup discussion & interviews, meetings: ways and means of conducting meeting effectively, mock meetings and interviews. The course would also focus on enhancing the ability to write memo, letters, business reports, proposals, resume etc. Credit 11 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit Programme Name : MBA Semester : 1 Computer Applications in Management(CAM) Core Compulsory Total Credit : 04 MBAOO MBAOO106CC Practical (hrs) Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) This course will expose students to developments in computer technology and understand the working of a computer system. It will familiarize office automation software packages and will bulid skills in using electronic spreadsheets to support the processes in decision making. It helps to build skills in designing and developing computer programmes. The course also helps studetns to understand the information technology infrastructure that the firms today are using to achieve digital integration. Topic Content No. I Total (Marks) 100 Hrs. Marks W+% Information Systems in Global Business Today, Global E Business: How Businesses Use Information Systems, Information Systems, Organizations, and Strategy, Ethical and Social Issues in Information Systems, IT Infrastructure and Emerging Technologies, Foundations of Business Intelligence: Databases and Information Management, Telecommunica tions, the Internet, and Wireless Technology, E-Commerce: Digital Markets & Digital Goods, Reasons for successand failures of IS.The students will also learn theory and management applications of following: 1. Major Dos Commands For Files Management And P rocessing 2. Major Commands For Windows Operating System 3. Word Processing (Msword) 4. Spread Sheet (MS EXCEL) 5. Presntation Tool (MS- Power Point) 6. DBMS (MS-Access) The final university examination will consist of theory and practicals. Each will carry equal weightage of 20%. The theory examinaion will have weightag of 20% and will be of 90 minutes. The practical examination will have weightage of 20% . Credit 12 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Yoga and Health(YAH) Core Compulsory Total Credit : MBAOO MBAOO107CC MBA 1 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course will help stuendents to understand importance of Yoga in daily life, in reducing stress, building strengths of a person. It will familiarize students to varios types of asanas and its benefits. Content Hrs. Meaning-need-importance and historical background of yoga , types of yoga -Bhakti yoga, karma yoga, Ashtang yoga. Asan, Pranayam, Shatkriya, Banths and Suryanamaskar. Effects of yoga on different system of human bod y, impact of yoga on daily life & good health, Yogaupchar use of yoga in various diseases, Yoga and dietary principles. Students will learn various types of pranayam and asans. Pranayam: Unulom – Vilom, Surya Bhedan, Chandra Bhedan, Shitali, Bhastrika,Bhramari, Aum & Ram Shatkarma: Neti (Jalneti), Dhauti (Vaman), Kapalbhati, Tratak.Suryanamaskar Bandh: Mool, Oddiyan, Jalandhar, Tribandh. Asan: A Group B Group C Group D Group E Group Padangushatasan Kukutasan Pashchimottanasan Dhanurasan Matsyendrasan Vakshapadasan Bakasan Sarvangasan Matsyasan Prusthhabaddhasan Dhrvasan Lolasan Halasan Sarpasan Vakrasan Shvetagarutasan Chakrasan Ashvarohasan Bhujangasan Prasritasan The Internal Examination (50%) and final university examination (50%) will consist of theory and practicals. The theory examinaion will have weightag e of 20% and will be of 60 minutes. The practical examination will have weightage of 30%. The student will perform suryanamaskar, one pranayam form the given list, one asan from each of the above mentioned group in the practival examination. Marks W+% Credit 13 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Uni t I Topic No. Practical (hrs) Programme Name : Semester : Business Environment(BEC) Core Compulsory Total Credit : MBAOO MBAOO201CC MBA 2 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course is intended to make the students aware of the Indian Economic Environment and the policy and planning framework underlying the economic system. As a result of this course, the student should be able to meaningfully follow and interpret major e conomic and environmental trends and government policy decisions and understand their implications on industry. Content Nature and Dynamics of Business Environment , Political Environment and Economic Systems, Economic Growth and Development , Anatomy of the Indian Economy, Globalisation and Business Environment, Industrial Policy,Industry Analysis: Textiles, Electronics and Automobiles , FMCG, Chemicals and Pharmaceutical, Privatisation: Problems and Prospects, Fiscal Policy, Union Budget and Taxation, Monetary Policy and Banking Sector Reforms , Technological Environment of Business, Capital Market, Stock Exchanges, and Present Scenario Legal Environment of Business, Mergers and Acquisitions , Global Recession and New Business Environment, WTO: Agreements and Current Issues,GATS & trade liberalisation, India’s Trade Policy, India’s Foreign Trade and BoP,MNCs in India (Globalization) and its impact on economy; Exim Policy 2002 -07 and Foreign Trade Currency Convertibility, ADR-GDRs and FEMA, Global Outsourcing,Multinational Companies and Foreign Direct Investment , Social Environment in India and China, Corporate Governance and Corporate Social Responsibility. Hrs . Marks W+% Credit 14 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Cost and Management Accounting(CMA) Core Compulsory Total Credit : MBAOO MBAOO202CC MBA 2 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The objective of this course is to acquaint students with various concepts of costing and highlight the decision making and control focus of managerial accounting. Simple to gradually difficult case situations are taken up to illustrate concepts to the students. Content Cost management & Cost Estimation: Cost and Management Accounting Overview, Various cost concepts; Cost Allocation & Job/Batch Costing: Cost Allocation, Activity based and Target Costing, Job & Batch Costing,Introduction to Operating Cost; Costing Methods: Operating Costing, Process Costing, Joint & By product Costing; Management Applications: Marginal and absorption Costing, Marginal Costing & CVP Analysis, Decision involving Alternative choices and Pricing Decisions ; Planning, Control & Decision Making:Budgeting & Budgetary Control System, Standard Costing & Variance Analysis,Target Costing, Kaizen Costing, Life Cycle Costing, Cost Audit and Cost Accounting Standards, Balance Score Card (BSC). Hrs. Marks W+% Credit 15 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Marketing Management(MMC) Core Compulsory Total Credit : MBAOO MBAOO203CC MBA 2 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course develops the student's basic analytical skills, conceptual abilities, and substantive knowledge in marketing through excercise in decision making in a variety of real-life marketing situations. It is intended to be a foundation for those who plan to do further work in marketing in the second year. It is also designed to serve as a terminal course for those not intending to specialise in marketing. Content Understanding marketing management : Assesing market critical role in organisational framework, building customer satisfaction through quality,service, and value, winning markets through market oriented strategic planning,Analysing market opportunities : meaning marketing information and measuring market demand, scanning the market environment, analysing c onsumer markets and buying behaviour, anlysing business market and business buying behaviour,analysing industries and competitors, identifying market segments and selecting target markets Developing marketing strategies : differentiating and positioning the market offering, developing new products, managing life cycle startegies,designing marketing strategies for market leader, challengers, followers and nichers, Designing and managing global marketing strategies, Planning marketing programs : managing product lines, brands and packaging, managing service businesses and product support services, designing pricing strategies and programs, selecting and managing marketing channels, managing retailing,wholesaling, and market logistics, designing and managin g integrated marketing communications, manageing advertising, sales promotion and public relations,managing sales force, managing direct and online marketing, Managing the marketing effort : organising, implementing, evaluating and controlling marketing activities. Students’ Seminar on Contemporary Issue in Marketing Management. Hrs. Marks W+% Credit 16 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Financial Management(FMC) Core Compulsory Total Credit : MBAOO MBAOO204CC MBA 2 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The focus of this course is on the understanding of techniques and concepts and in showing their application to financial decision making situations. Content Nature of financial management, Valuation: concept of value and return, valuation of bonds and shares, Investment decisions : analysis of capital budgeting decision, determining cash flows, cost of capital, complex investment decisions, Financing and dividend decisions: financial and operating leverage,capital structure theories, capital structure planning and policy, devidend theories and policy, Working capital management principles, accounts receivables management, inventory mangement, cash management, working capital financing,Long term sources of finance: introduction to Indian capital market, sources of long term finance. Students’ Seminar on Contemporary Issue in Finance Management. Hrs. Marks W+% Credit 17 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : MBA Semester : 2 Production and Operations Management(POM) Core Compulsory Total Credit : 04 MBAOO MBAOO205CC Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course attempts to help students learn operations management systems and analysis issues pertaining to management of productivity,manufacturing technology, and facilities, operations planning and contr ol and management of materials and quality. Content Introduction to production function, Product design and analysis, Capacity planning & investment decision, Facility location – single facility location problem & gravity location problem, Classification of plant layout, Line of balance,Material management & inventory control, Aggregate planning – nature, strategied,transporatation method, Material requirement planning, production planning and control, Single machine scheduling – SPT, WMFT, EDD methods, minimizing number of tardy jobs, parallel processors under single machine sc heduling, Flow shop scheduling – johnson’s rule & its extension, CDS & palmer’s heuristic method, Project management – CPM, PERT, crashing of project, resource leveling and allocation techniques, Maintenance planning – objectives, types, reasons, replacement problem, simple probalistic model for items which fail completely,Modern production management tools – JIT, CIM& FMS, six sigma, TQM, ISO 9000 & 14000, poka yoke, kaizen, BPR, lean mfg, Hrs. Marks W+% Credit 18 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code MBAOO Programme Name : MBAOO206CC Semester : Human Resources Management(HRM) MBA 2 Course type : Teaching time (hours) Core Compulsory 04 Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Total Credit : Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course exposes students to the critical tasks and functions of Human Resources Management and understand the dynamics and processes of labour management relations. It helps stud ents appreciate relevant tools and techniques to internalise the critical functions of human resources management,and sensitize students to human resources development processes. Content The Personnel function - Management of work of workers -Relationship of personnel function to total organiza tion structure. Manpower planning and development : Recruitment training - performance appraisal compensation - Advancement Working conditions -wage,safety and health Legislation.Human and organizationa l conflict/Industrial Relations :Organizational & Legal disciplinary procedure -status of the labour unionTrade Unions in India/ Industrial disputes -legal framework of Industrial relations -labour participation in Industry. Hrs. Marks W+% Credi t 19 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Business Research Methodology(BRM) Core Compulsory Total Credit : MBAOO MBAOO207CC MBA 2 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The objective of this course is to familiarise the students with the concepts, tools and techniques for undetaking research project in business and writing research reports in an acceptable form. Content Introduction To Business Research- Research In Business, The Research Process, The Research Proposal, Ethics In Business Research, Design Strategies, Sampling Process, Measurement & Measurement Scale, Exploring Secondary Data, Survey Methods, Questionnaire Designing, O bservational Studies,Experimentation, Data Preparation & Description, Exploring, Displaying & Examining Data, Hypothesis Testing, Measures Of Association, Multivariate Analysis: Overview, Presenting Results: Written & Oral Report. Hrs. Marks W+% Credi t 20 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Strategic Management(SMC) Core Compulsory Total Credit : MBAOO MBAOO301CC MBA 3 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course conveys the concept of strategy and its usefulness by exposing students to a variety of organisation al situations. It enables students to look at organisations in their totality and appreciates the interrelationship among different functions. It will help students understand the strategy of organisations and thereby enable them in making major deci sions, formulating policies and participate in implementation of corporate strategies . Content The Strategic Management Process: An Overview, Establishing Company’s Direction, Industry and Competitive Analysis, Evaluating Company Resources and Competitive Capabilities, Strategy and Competitive Advantage,Strategies for Competing in Globalizing Markets, Business Models and Strategies in the Internet Era, Tailoring Strategy to Fit Specific Industry and Company Situation, Strategy and Competitive Advantage in Diversified Companies, Evaluating the Strategies of the Diversified Companies, Building Resource Strengths and Organizational Capabilities, Managing the Internal Organization to Promote better Strategy Execution, Corporate Culture and Leadership for Effective Strategy Execution and Control Hrs. Marks W+% Credi t 21 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Legal aspects of business (LAB) Core Compulsory Total Credit : MBAOO MBAOO302CC MBA 3 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The main objective of the course is to aquiant the students with rules and regulations of the business. It aims to aware the students about legal framework within wich business activities are carried out. Content The Indian Contract Act: Establishing the contract, Offer and acceptance, Consideration,Company of parties, Free consent, legality of object, Void Agreement, Contingent Contract,Performance and discharge of Contract, Remedies for breach of contract, indemnity and guarantee, Bailment and Pledge, Agency. The Negotiable Instrument Act,1881.: Nature and kinds of negotiable instruments, Competence and liability of parties to a negotiable instrument,negotiation, Presentment of negotiable instrument, Dishonor and discharge of negotiable instrument, Miscellaneous provisions. The Companies Act, 1956: Nature and Kinds of Companies,Formation of company, Company Management, Company Meeting, Winding up of a company.Other Business Legislations: The consumer protection act, 1986. Hrs. Marks W+% Credit 22 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Practical (hrs) Programme Name : Semester : Management Research Project(MRP) Core Compulsory Total Credit : MBAOO MBAOO303CC MBA 3 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The purpose of this course is to enable students to study an industry in its totality and appreciate the use of an integrated approach in understanding the environmental issues and problems.A group of three to five students are asked to study a specific industry and the major players in that industry in group. The group is required to submi t a technical report on concerned industry at the end of Semester. The group will identify the industry and the major companies in that industry for the purpose of study in the beginning of the semester and will start working on it. The detailed synopsi s of the study will be prepared by the group and approved by the faculty in the beginning. The report will be prepared by the group and it will be evaluated on the basis of written report, presentation and viva-voce. Evaluation pattern: The weightage of report shall be 60 % and the presentation shall have a weightage of 40 % . 23 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Strategic Financial Management (SFM) Finance elective Total Credit : MBAOO MBAOO301FE MBA 3 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course attempts to identify sources of competitive advantage and to devise financial strategies which will serve as a link between a company's financial function and the overall goals. Content Interface between Finance and Strategy, Valuation, Cost of Capital & Capital Budgeting in Strategic perspective, Financial Resource Planning & Capital Structure Decisions, Dividend Decisions, Financial Strategy and Financing through innovative Instruments, Mergers, Acquisitions and Restructuring Strategy, Working Capital Strategy, Ethical aspects of Strategic Financial Management, Special topics. Contemporary issues in Strategic Financial Management. Hrs. Marks W+% Credit 24 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Indian Financial Systems(IFS) Finance elective Total Credit : MBAOO MBAOO302FE MBA 3 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 To understand the intricacies of the macro aspects of Indian Financial Systems and relating it with corporate decision making . Content The Background: Financial System and Economic Development, Indian Financial System – An Overview. Financial Markets: Functions and Organisation, Regulatory Framwork,Primary Market Organisation: Intermediaries, Primary Market Organisation: Activites, Secondary Market Organisation, Stock Market Trading, Money Market Organisation. Financial Intermediaries: Commercial Banks and Industrial Finance: The Evolving Role, Bank Credit and Working Capital Finance, Management of Insurance Services, Management of Venture capital services, Credit rating services, Factoring & Forfeiting, Management of Bank : Asset Liability Management & Performance Measurement, Non - Banking Financial Companies, Mutual Fund, Unit Trust of India, Development Finance Institutions, Financial Instruments/Assets. Hrs. Marks W+% Credit 25 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : MBA Semester : 3 Security Analysis & Portfolio Management(SPM) Finance elective Total Credit : 04 MBAOO MBAOO303FE Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 To help students improve decision-making skills in management of financial assets through a better understanding of modern theories on portfolio management and functioning of capi-tal market Content Investment media, bond valuation, equity valuation models, analysis of economy, industry and company, Technical analysis, Modern portfolio theory, efficient market hypothesis, portfolio selection, portfolio performance evaluation, Derivative securites: Option, Future & Forward contracts, Binomial Pricing Model, Black-Scholes Model, Swaps, Exotics, Interest Rate Derivaties. Contemporary issues in Security analysis and Portfolio Management. Hrs. Marks W+% Credit 26 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Banking & Insurance(BIF) Finance elective Total Credit : MBAOO MBAOO304FE MBA 3 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 This course is divided into two parts. First part deals with the basics of baking and second part covers fundamentals of insurance and aspects related to life insurance only. Content Introduction to Indian Banking System, Reserve Bank- Legal framework and mainFunctions, Different types of accounts, Banker customer relationship, customer services in banks, KYC norms and antimony laundering. Technology in banks, Payment and settlement system in banks- New age clearing, national gateways, international gateways, Retail banking,Treasury management, priority sector lending, History and development of Insurance, Risk management and role of insurance, Legal aspects of insurance and essentials of insurance contracts, classification of insurance, Life insurance : traditional products, market related products,annuitiespension plans riders-business insurance, group insurance, pricing in life insurance,Claims management in life insurance, Distribution channel and intermediaries, insurance regulation and supervision, Marketing of banking and insurance services, Contemporary issues in banking and insurance. Hrs. Marks W+% Credit 27 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : MBA Semester : 3 Advertising and promotion management (APM) Marketing elective Total Credit : 04 MBAOO MBAOO301ME Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 To acquaint the students with concepts and techniques in the application for developing and designing an effective advertising and promotional programme Content The Role of (Integrated Marketing Communication) IMC in Marketing, Role of IMC participants, Effect of Consumer Behaviour on IMC, The Communication Process – Source,Message & Channel Factors, Objectives and Budgeting for IMC, Developing IMC Programmes – Creativity, Media Planning, Direct and Interactive Marketing, Sales Promotion, PR and Personal Selling, Monitoring, Evaluation and Control of Promotional Programmes, Contemporary issues in Advertising and Promotional Management, Regulations in Advertising, International Advertising,Advertising and Promotion: Indian Scenario. Hrs. Marks W+% Credi t 28 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Sales And Distribution Management(SDM) Marketing elective Total Credit : MBAOO MBAOO302ME MBA 3 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 Objective of this course is to acquaint the stu-dents with the concepts, tools and techniques of sales and dis-tribution management in Indian context. It will also expose the students with the current practices in the field. Content Sales Management : Introduction to Sales Management, Personal Selling Process,Planning and Organizing Sales Force, Staffing the Sales Force, Training the Sales Force,Directing the Sales Force, Motivating and Leading The Sales Force, Controlling and Evaluation the Sales Force, Social, Ethical, and Legal Responsibilities, sales budget, sales quota and territory management Distribution Management : Introduction to Distribution Management, Marketing Channels, Channel Institutions, Wholesaling, Retailing, Franchising, Non-Store Retailing and Electornic Channels, Channel Planning, Channel Management, Channel Information Systems, Market Logistics & Supply Chain Management. Discussion on current issues in sales, distribution and logistics & supply chain management. Hrs. Marks W+% Credit 29 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Consumer Behaviour(CBM) Marketing elective Total Credit : MBAOO MBAOO303ME MBA 3 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The basic objective of this course is developing an understanding about the consumer decision making process and its application in marketing function of firms. Content Consumer behaviour as a marketing discipline and its use in strategic planning. Consumer behaviour and market segmentation. Consumer as an individual : Theories of personality traits and their implications, consumer needs and motivations, consumer psychographics, consumer perception and attitudes. Theories of learning and communication. Motivational research. Consumer in their social & Cultural setting : Group dynamics, reference groups and consumer behaviour. Influence of family and social class. Relevance of cultural sub cultural and cross-cultural aspects to consumer behaviour. Decision making process : Opinion leadership and its dynamics, diffusion of innovations. Models of Buyer behaviour : Economic models, Decision process models, stochastic models, and organizational buying behaviour. Issues in consumer behaviour research. Contemporary issues in consumer behaviour. Hrs. Marks W+% Credit 30 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : MBA Semester : 3 Strategic Marketing And Brand Management(SBM) Marketing elective Total Credit : 04 MBAOO MBAOO304ME Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 To have an understanding and application of marketing tools and techniques in a strategic perspective. To study different aspects of brand management. Content Strategic Marketing: Introduction to Strategic Marketing, Opportunity Analysis, Formulating Marketing Strategies for New Market Entries, Growth Markets, Matured Markets,Decline Markets, Marketing Strategies for the new Economy, Organizing and Planning for Effective Implementation, Measuring and Delivering Marketing Performance. Brand Management: Strategic Issues in Brand Management, Brand Equity, Brand Building,Brand Loyalty, Lessons in Branding, Brand Valuation, Emerging Horizons in Branding, Myths In Branding. Contemporary Issues In Strategic Marketing & Brand Management. Hrs. Marks W+% Credit 31 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Programme Name : MBA Semester : 4 Enterpreneurship And Management Of Innovations(EMI) Core Compulsory Total Credit : 04 Practical (hrs) MBAOO MBAOO401CC Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 Developing entrepreneurship abilities in the students by exposing them to the business opportunities and imparting skills and techniques of exploring these opportunities through the formulation of a bankable project. It is also aimed to study the formalities of setting up of a company and its management. Content [A] Entrepreneurial skills and Starting-off New Enterprise [70%]: Qualities of successful entrepreneurs, Developing entrepreneurial skills, Overview of new enterprise planning, Resource allocation framework, Generation and screening of project idea, Market and demand analysis, Technical analysis, Financial analysis, Project financing in India, Managing Business Crisis. [B] Innovation Management & New Product Development [30 %]: Introduction to Innovation Management, Managing Innovation within Firms, Business strategy & Organization Knowledge, New Product Strategy & Managing New Product Development, Role of Technology in Management of Innovation, Managing for Intellectual Property Right. Hrs. Marks W+% Credit 32 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Management Control Systems-I(MCS) Core Compulsory Total Credit : MBAOO MBAOO402CC MBA 4 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The course intends to acquint students with the control systems design and its implementation in profit as well as non profit organisations in order to achieve desired goals and objectives. Content Nature of Management control systems; The management control environment : Understanding strategies, behaviour in organisations, responsibility centres- revenue and Expense centres, Profit centres, Transfer Pricing, Measuring and Controlling Assets Employed;The management control process: Strategic Planning, Budget Preparation, Analyzing Financial Performance Reports, Performance Measurement, Management compensation; Variations in management control: control for differentiated strategies, modern control methods, service organisations, Financial services organisations, Multinational organisations, management control of projects. Hrs. Marks W+% Credit 33 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Unit I Topic No. Practical (hrs) Programme Name : Semester : Management Research Project-II(MRP) Core Compulsory Total Credit : MBAOO MBAOO403CC MBA 4 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Content The purpose of this course is to enable the students to study in-depth at least one specific issue related to any of the courses of study. The group consisting of two to three students will identify the issue in the beginning of the semester and will prepare detailed synopsis of the research project study. The project may be based on primary data or secondary data depending upon the nature of the topic and the research design. The project will be evaluated on the basis of written report, presen-tation and viva-voce. Evaluation pattern: The weightage of report shall be 60 % and the presentation & Viva-Voce shall have a weightage of 40 %. Total (Marks) 100 Hrs. Marks W+% Credit 34 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : International Financial Management(IFM) Marketing elective Total Credit : MBAOO MBAOO401ME MBA 4 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The basic objective of this course is to acquaint the students with environmental,procedural, institutional and decisional aspects of International Marketing. Content International Marketing: Introduction, Challenges And Opportunities, Trade Theories And Economic Development, Trade Distortion And Market Barriers, World Market Environment: Political, Legal & Cultural, Consumer Behaviour In The International Context & Business Customs,Marketing Research In The International Context, Market Analysis And Foreign Market Entry Strategies, Product Strategies: Basic, Product Planning, Branding & Packaging Decisions,Distribution Strategies & Documentation, Promotion Strategies: Personal Selling, Publicity, Sales Promotion & Advertising, Pricing Strategies, Sources Of Financing And International Money Market, Currencies And Foreign Exchange Hrs. Marks W+% Credit 35 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Marketing Of Services (MFS) Marketing elective Total Credit : MBAOO MBAOO402ME MBA 4 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 To acquaint the students with concepts and techniques in the management of services marketing and help them learn the issues in managing unconventional challenges in service marketing. Content Marketing services : Understanding the Service. Conceptual Issues in Services Management & Marketing, Role of Services in Economy. The concept of service.Characteristics of service – marketing implications, classification of service - designing of the Service, blueprinting, using technology developing, human resources, Building service aspirations. Understanding Buyer Behavior for Services: Marketing mix in service marketing: The seven ps: Differentiation in Services Marketing. Effective management of service marketing: Managing Demand-Supply: Marketing demand and supply through capacity planning and Segmentation -internal marketing of services - external versus internal Orientation of service strategy. Delivering and managing quality service: Service Management Strategies. Issues and analysis of various public and private Service Industries with respect to India. Any other application related to marketing of services. Hrs. Marks W+% Credit 36 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : International Marketing Management(IMM) Finance elective Total Credit : MBAOO MBAOO401FE MBA 4 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 To impart an understanding of the global corporate financial management environment with tools and techniques of financial decision making. Content International financial environment: An overview, International flow of funds, Balance of payment, Development in international monetary system, Exchange rate mechanism – Foreign Exchange Market, Market for currency options and futures-Forecasting exchange rate, Nature and measurement of foreign exposure, Foreign Exchange Exposure management- International Investment decision – Foreign direct investment, Portfolio Investment, International capital budgeting, Evaluation and management of political risk- International Financing Decision: Overview, multilateral development banks, international banking, financial swaps, management of interest rate risk- Management of Shortterm funds: International working capital, Financing foreign trade, International Accounting, International indebtedness, Contemporary issues in international financial management Hrs. Marks W+% Credit 37 HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Course Code Course type : Teaching time (hours) Theory (hrs) 4 X 15 = 60 Objectives Unit I Topic No. Practical (hrs) Programme Name : Semester : Risk Marketing(SMM) Finance elective Total Credit : MBAOO MBAOO402FE MBA 4 04 Examination Marking scheme Internal (Marks) 30 External (Marks) 70 ( Paper of 3 hrs) Total (Marks) 100 The course intends to acquaint the students with Indian Derivative market. Financial Derivatives are discussed in terms of their valuation, analysis and application for hedging,speculation and arbitrage. At the end of the course, they are expected to have learnt the mechanics, valuation and trading strategies of derivative market. Content Introduction to Cash & Derivative Market- An Overview: Basic Market Concepts & Mechanics of Cash Market, Various Indexes of the world & its computation, Meaning & types of Derivative Instruments, Forward, future, Option & swaps, Spot v/s Future Market, Growth of Derivative Markets in India-History & Background, ETM & OTC Markets, Types of TradersHedger, Arbitrageur & Speculation, Standardization of Derivative Contracts & other basic Forward & Future Markets: Introduction, Mechanics of Forward & Future Market, Stock Futures & Stock Index Futures in India, Pricing of Forward & Future Markets-how to read quotes,Margins, Open interest positions etc. Cost of Carry Models & Basis-Cash Price v/s Future price,Trading Strategies-Index Arbitrage, hedging using futures, options and combination of both,Speculation, spreads etc & other advanced trading strategies. Option Markets: Types of option markets, Intrinsic Value & Time Value, Factors affecting option pricing, European & American, Arbitrage restriction on option prices, Put-call parity relationship, Put call ratio & Open Interest in relation to the price and volume, liquidating options, Option Trading Strategies- Arbitrage, hedging & Speculation, Option Pricing, Models-Black schools & Binomial Model, Option Calculator, VAR. Innovations in Indian Derivative Market: Introduction to Commodity and Currency Derivatives v/s OTC Derivatives-Foreign currency market & currency contracts in India, Purchasing power parity & covered interest Arbitrage, Currency Futures- Arbitrage, hedging & Speculation. Hrs. Marks W+% Credit