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www.catalyst.co.uk CMP90: Give your Capital Markets Programmes a 90%chance of success The ‘levers’ of success and failure: Key insights for teams running capital markets programmes April 2011 Introduction In this paper: The three things that give technology and operations projects a 9 in 10 chance of succeeding. The three things 4 in every 5 failed programmes have in common. The crucial role of the leader, and the skills needed to underpin success. Catalyst’s research into 250 capital markets projects has exposed the practical actions that really make the difference between success and failure. Three factors emerged as more important than any other if a technology or operations project or programme is to deliver the value it was designed to create. The research also uncovered three key predictors of failure. Despite the existence of a number of studies into the critical success factors of technology projects, little is truly understood about why complex global programmes in capital markets firms succeed or fail. Specifically, the research doesn’t tell us what factors are most important: the small number of things capital markets projects and programmes should focus on if they are to succeed. There is also a lack of industry specific data, hampering the extent to which research findings can be applied to specific projects within capital markets. As a result, capital markets firms sometimes try to improve their chances of success by focusing on governance: tightening up the definitions of groups such as steering committees and change boards, and the roles and responsibilities of individuals within those structures. While this is important, there is more that can be done to ensure success. “The degree of focus on the business outcomes was the most important factor differentiating between successful and unsuccessful projects.” Catalyst has undertaken ground breaking research to discover the key indicators of success and failure in capital markets projects and programmes; going beyond the governance charts to uncover the most important things for capital market firms to focus on. The research is unique in that it focuses only ontechnology and operations projects within capital markets. Catalyst sampled 250 projects across the industry, and used reports from the people who actually worked on the projects to provide valid and specific data. Three ‘levers’ emerged as making the most important, independent contribution to the success of a project: • • • An unrelenting focus on business outcomes. A high degree of collaboration between the project team and key stakeholders. Clarity and completeness of the vision the project is intended to realise. An unrelenting focus on business outcomes © Catalyst Development Ltd The degree of focus on the business outcomes was the single most important factor differentiating between successful and unsuccessful projects. Our analysis showed that the chances of succeeding when this is present are four times greater than without it. Without that focus, the chances of exceeding the expected value of the project are less than 1 in 8. Catalyst View: All too often, the focus of a project or programme is on the deliverable – making sure the technology is built, developed and delivered on time – rather than the business outcome that will be achieved with that technology. When the focus is on the latter, people can see how their individual efforts contribute to a greater goal. It’s the difference between building a rocket and putting a man on the moon. A high degree of collaboration The second most important factor was a high degree of collaboration between the project team and key stakeholders. When these two groups work closely together to achieve the project goals, sharing a common sense of purpose, the chances of success increase to 90%. Collaboration means the various silos and stakeholders working constructively together to clarify priorities, make sensible trade-offs and agree feasible plans. It means building strong relationships with a whole range of different stakeholders, and developing trust amongst those people. This isn’t always easy to achieve, but our research shows it is critical to success. Clarity of vision When the vision of what a project is intended to realise is absolutely clear, it unites people behind a common understanding and shared sense of purpose. Achieving this clarity requires more than references to the business outcomes. It requires clear descriptions of the future operating model and the new technical architecture that will support and enable it. These descriptions need to be couched in systemic terms, showing the inter-relatedness of systems, processes, people and organisational structures. 2 “If a project has all three features, the chances of succeeding are boosted to greater than 9 out of 10.” This points to the effectiveness of the communication skills of those leading the project. Our survey showed that over three quarters of successful projects had leadership teams rated ‘high’ in their effectiveness of communicating the project vision. This compares with less than one in five of the unsuccessful projects. A total of 104 projects of the 250 we sampled displayed all three factors: a high degree of focus on the business outcomes, a high degree of collaboration between the project team and its key stakeholders, and a clear vision of what the project will achieve. Of these 104 projects, 97 (93%) exceeded or met the value they were designed to create. Ensuring a project has all three features boosts the chances of succeeding to greater than 9 out of 10. The most significant was a lack of commitment from the project team and key stakeholders towards the project’s goals. Without this commitment, the chances of failure increased to almost 80%. This really emphasises the importance of building not only collaboration across all stakeholders, but also a sense of commitment towards the project goals – and following that through with specific behaviours; for example allocating sufficient time and resources to the project. Catalyst View: Collaboration is not easy when stakeholders have competing goals – which points to the importance of ‘soft’ leadership skills like creating a positive vision of a project and aligning all stakeholders behind that vision. The third most important predictor of failure was an unfeasible project plan. It is often only in hindsight, or when things change, that a project plan is seen as unfeasible. It is important, therefore, that the plan adapts to changing circumstances. This may be more difficult than it sounds. A separate Catalyst survey of almost 200 project managers has found that almost 50% ‘often’ or ‘always’ experienced “the need to stick to the plan, no matter what”. How to avoid programme failure In addition to looking at factors associated with success, our research looked into the factors that predict failure. A total of 49 of the 250 projects sampled had all three characteristics: a lack of focus on the business outcomes, a lack of commitment towards the project goals by the key stakeholders, and an unfeasible project plan. Of those, 39 – four out of five – failed to deliver the value they were designed to create. Over half of all failed projects lacked a strong focus on business outcomes – but what were the additional factors that contributed to their downfall? Project outcome High degree of focus on outcomes Low degree of focus on outcomes Exceeded expected value 56% 12% Failed to meet expected value 10% 52% © Catalyst Development Ltd 3 Conclusion: The importance of leadership Catalyst’s research highlights the importance of people who have leadership roles on projects and programmes. It is the leader who defines the business outcome of the project and who ensures people focus on that outcome and not just the technology that is delivered. It is also the job of the leader to build alliances and collaboration, and then secure the commitment of various stakeholders behind the business outcomes. Leaders are also © Catalyst Development Ltd responsible for changing project plans when necessary, and taking difficult decisions to ‘do the right thing’, rather than ‘doing things right’. This demands a set of skills that Catalyst calls ‘collaborative leadership’. They are not the usual technical skills we tend to associate with successful leadership of technology projects, but our research shows they are critical. Sponsors and programme managers need to practice these ‘softer’ leadership and collaborative skills if they are to deliver successful programmes. 4 The next white paper in Catalyst’s CMP90: Give your Capital Markets Programmes a 90% chance of success series looks at the fundamentals of the leadership role in successful capital markets programmes: creating focus, alignment and collaboration. conditions for success, focusing on six crucial areas: Leadership: Ownership of and focus on business outcomes Vision: Business architecture and technical architecture Collaboration: Alignment around what needs to be done – and how Governance: Sponsorship and steering; high quality decision making based on progress and impact Infrastructure: The processes and standards that deliver the change Capability: The knowledge, attitudes, skills and habits that support the chang The Catalyst CMP90 method for delivering capital markets programmes Capital markets projects and programmes that cross geographical, business and functional boundaries are always difficult. Combined with the current market conditions and regulatory pressures, it’s not surprising they are so stressful to run – or that most end up failing to deliver the value they were designed to create. CMP90 gives capital markets firms the method, the tools and the people they need to create the Meet our authors Philip Ullah Chris Cooke Philip is a Partner at Catalyst, specialising in designing and delivering Catalyst’s leadership development offerings. This includes leadership training, executive coaching, and senior management team development. Chris has a specific interest in talent development within technology and change and has worked in this area for over ten years with multiple ‘top tier’ investment banks and buy side firms. He is an Organisational Psychologist, having worked as a consultant for 22 years. Prior to that he was a Senior Lecturer in Psychology at the University of Western Australia. The range of assignments he is involved in span from 1:1 leadership coaching with senior technology managers through to building out the full curriculum for a global Technology Academy. Philip is the Author of Collaborative Leadership in Financial Services (Gower, 2011), and three other books. His research into psychology and work has been published widely in leading industry and scientific journals over a period spanning 25 years. He has spoken at academic and business conferences in the UK, Australia, Indonesia, Ireland, and Singapore and is regularly invited to speak at internal events within a number of leading banks. Chris started his working life as a computer scientist, and has taken both consultancy Partner and Business Improvement Director line management roles over the course of a 30 year career in financial services Over a 20 year period he has consulted to some of the world’s largest global banks and hedge funds, including JPMorganChase, Bank of America, Deutsche Bank, The Royal Bank of Scotland, ING, and Man Investments. He is an acknowledged authority on topics as diverse as leadership, collaboration, human factors and risk, business process re-engineering, the psychology of high performance, and psychological responses to change and uncertainty. [email protected] Catalyst uniquely combines teams of financial markets experts with organisational change specialists to deliver enduring results. We provide honest guidance to help you succeed. We are catalysts for enduring excellence. Catalyst Development Ltd 167 Fleet Street London EC4A 2EA [email protected] T +44 (0) 870 901 4155 F +44 (0) 871 433 8876 www.catalyst.co.uk Disclaimer: this document is neither intended to be comprehensive, nor to provide legal or accounting advice. © Catalyst Development Ltd 5