Download Mindgame games for Change – e ective transformations

Mindgame games for Change – effective transformations
It is not easy to incrementally introduce
change in an organisation. Changes are
expensive and take up time, energy and
attention. Generally speaking these are
limited resources for any company. Carefully
developed strategies won’t become reality
due to a lack of enthusiasm or motivation
from key players and staff, or reality shows
the changes are not implementable.
Mindgame supports organisations with the
introduction of changes. A Mindgame
Changegame will let your employees use
their the knowledge and experience to the
benefit of change, instead of resisting it.
The vision of your company will be
translated into a game. The target audience
will be able to experience the effect of the
changes for themselves in a playful way.
They will also discover their own influence
on the new strategy. Instead of pressuring
them into the changes, they will get the
opportunity to find out the necessity
themselves and explore the benefit of the
change.
Experiencing change in a game-environment
makes employees feel safe in their actions
and will show real behaviour in a future
situation. Here they are allowed to make
mistakes, ask questions and try things they
wouldn’t normally do on their ‘real’ job.
Because they will get used to the change
within the game, it is easier for them to
apply it in reality. In short… a change game
from Mindgame will translate your story into
their reality.
The game will call upon the knowledge and
experience of the target audience to support
the new strategy. This will raise public
support for the change and creates extra
insights in your organisation. Underneath
you will find some signature examples of our
work in change situations.
Mindgame, Amsterdam, [email protected], 020 616 0536
A large pension provider started the process
of an essential reorganisation. A decision to
change the relation between pension
provider and pension funds created this new
organisation.
Both the general interest and the interest of
the customer had to be taken into
consideration to reach the desired
improvement. The team with the highest
customer satisfaction won the game.
Mindgame developed a game in which the
players discover the benefits from a
structured organisation with clear lines of
communication. The main goal of the game
was finding the right balance: The wish to
serve your customer to the best of your
abilities and the need to standardize parts of
the working processes and procedures.
The top management layers played the
game. It is not a simulation game, but a
simplified reality without the complexity of
an organisation.
The players were divided amongst ‘customer
teams’, their challenge was therefore to
maximise customer satisfaction. The only
way to reach their goal was to work together
as teams and free resources as well as
people to restructure their organisation.
The game brings out behaviour which is
necessary for a successful reorganisation as
well as behaviour which might be damaging
or deathly towards the change. The
experiences management took from the
game were translated to the daily routine en
supported by all managers.
Play time:
Game type:
4 hours
Live supported by 30 iPads
In reaction to the changing demands
towards the supervision of financial
institutions a large bank updated its strategy.
In the new strategy the supervisors will be
asked to act much more as a partner in good
business management instead of being a
police officer, a huge change for the banks as
well as its employees.
Mindgame developed a game for the
supervisors to apply the new strategy. In
turns they acted as supervisor or the
supervised financial institutions. Within a
limited amount of time, with limited
resources and information the players had to
prioritise and make decisions about a
process, which the opposite party
understands much better.
After a reorganisation a large pharmaceutical
company introduced a new way of working.
Six company buildingblocks were defined
which were used as key components to
restructure the organisation.
Mindgame developed a game for all
employees to activate their knowledge and
experience to the success of the
implementation of these key components.
Divided in teams, employees were invited to
join 3 different creative sessions. These
sessions highlighted the different aspects of
the buildingbocks. New and existing ideas
were generated and pitches were made of
the best ideas.
The game situation gave them the
opportunity to exercise their influence in the
change, thus making it easier to turning
change into reality.
A large pharmaceutical company faced the
problem that in their market one of the star
prescription drugs was about to lose their
patent. This meant that it would lose the
preference according to the medical
directive. So the company is going to own
the only non-generic drug in the market and
will be much more expensive than the
competition.
As part of the new sales strategy the
marketing department developed a new
product-story, which explains why there is a
real reason for the product to keep their
market share. The sales team was very
sceptical about the chances for the
continuation of their non-generic drug.
Mindgame developed a game which
encouraged the sales team use their own
knowledge and experience to use the
product-story to the benefit of their
The challenge was to critically judge the
facts in conversations with the opposite
party. Whilst playing the game it became
clear an open communication can prevent
problems without negatively influencing the
result and thus mitigating risk.
Play time:
Game type:
8 hours
live
The game created a foundation for change,
amongst others by empowering middle
management. They were actively involved in
the process as participants and sponsors.
The game shows employees how to support
the new strategy. They feel part of the
change in stead of the victim. Employees
realise they play a key role in the success of
the company and use their skills to
accomplish just that.
Play time:
Game type:
3 hours
live
customers. The question became much
more how do we convince people of our
story, instead of a discussion whether the
story was the correct one. The game
consisted of all sorts of creative exercises.
All exercises highlight different aspects of
the story.
The game generated a great number of
ideas, of which the best were selected and
supported by the whole team. After the
game the sales team had new inspiration
and tools to reach their targets.
Play time:
Game type:
4 hours
live