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C ENTRE FOR I NNOVATION IN
B USINESS E DUCATION
Lord Ashcroft International Business School
GAMES AND SIMULATIONS IN
ASSESSMENT
Dr Helen Benton
BACKGROUND
Student
Informal
Assessment
(no mark)
Formal
Assessment
(mark)
C ENTRE FOR I NNOVATION
B USINESS E DUCATION
IN
Lord Ashcroft International Business School
PHYSICAL IN-CLASS GAMES
C ENTRE FOR I NNOVATION
B USINESS E DUCATION
IN
Lord Ashcroft International Business School
ONLINE SIMULATIONS
© 2013 Links Simulations
© 2013 The McGraw-Hill Companies
C ENTRE FOR I NNOVATION
B USINESS E DUCATION
© 2013 Cesim
IN
Lord Ashcroft International Business School
BENEFITS OF GAMES AND SIMULATIONS
 Can make mistakes and take risks
in a safe environment
 Demonstrates the knock-on effects
and trade-offs
 Frequent decision-making
 Motivation and student
engagement
C ENTRE FOR I NNOVATION
B USINESS E DUCATION
IN
Lord Ashcroft International Business School
HOW DO YOU LINK THIS TO ASSESSMENT?
 Essential that work involved is reflected in the mark
allocation.
 Reward learning gain – not game performance.
 Reflection-based.
 Team and individual contribution taken into account.
C ENTRE FOR I NNOVATION
B USINESS E DUCATION
IN
Lord Ashcroft International Business School
STUDENT FEEDBACK
‘I liked the Links game because it gave us more
opportunity to practice what we
learned.’ (PG MEQ 2012-13)
‘The supply chain game made us think
about different strategies, we were even
discussing after class how we should do it to
improve production. It was interesting and
also, we had fun at the same time…. For me
‘I also enjoyed the supply chain game, it really
helped us to understand the concept of lean
its one of the most interactive modules I
have had.’ (UG MEQ 2011-12)
and agile.’ (UG MEQ 2012-13)
C ENTRE FOR I NNOVATION
B USINESS E DUCATION
IN
Lord Ashcroft International Business School
C ENTRE FOR I NNOVATION
B USINESS E DUCATION
IN
Lord Ashcroft International Business School
REFERENCES
Sterman, J. 1989. "Modeling Managerial Behavior:
Misperceptions of Feedback in a Dynamic Decision
Making Experiment", Management Science, 35(3), pp.
321-339
Ulrich, T.A 2005. The Relationship of Business Major
to Pedagogical Strategies, Journal of Education for
Business, 80(5), pp.269-274
C ENTRE FOR I NNOVATION
B USINESS E DUCATION
IN
Lord Ashcroft International Business School