* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download subject: marketing intelligence
Comparative advantage wikipedia , lookup
Market (economics) wikipedia , lookup
Home economics wikipedia , lookup
Middle-class squeeze wikipedia , lookup
Externality wikipedia , lookup
Marginal utility wikipedia , lookup
Competition law wikipedia , lookup
Marginalism wikipedia , lookup
General equilibrium theory wikipedia , lookup
Supply and demand wikipedia , lookup
SCHEME OF WORK TWINTECH COLLEGE SARAWAK PROGRAMME: BBA (HONS) INTERNATIONAL BUSINESS GROUP: D-IB1 SUBJECT: MICROECONOMICS CODE: ECO 3301 WEEK 1 2 LEARNING OUTCOMES Upon completion of this chapter, students should be able to: Define economics Define the concept of scarcity, choices and opportunity costs Explain the three economics problems Use the PPF framework to discuss choices, opportunity costs, economic growth, efficiency and inefficiency Identify the differences between economic systems LESSON CONTENT Briefing on course structure and text books used Distribute scheme of work and students questionnaire Ice breaking activities CHAPTER 1: Introduction to Economics - Introduction - Economics basic problems - Economics systems - Opportunity cost - Production possibility frontier CHAPTER 2: Demand Theory Define demand and the law of - Introduction demand Identify the factors that can change - The law of demand - Changes in demand and changes in demand quantity demanded Define and compute price elasticity Relationship between price and of demand utility Identify the 5 different categories Price elasticity of demand of price elasticity of demand - Importance of elasticity ASSESSMENT OPPORTUNITIES TEACHING RESOURCES Class Exercises Q&A Master file White Board Reference book Discussion Extra notes Class Exercises Brainstorming activity Q&A SCHEME OF WORK TWINTECH COLLEGE SARAWAK 3 4 Define supply and the law of supply CHAPTER 3: Supply Theory Identify the factors that can change - Introduction - The law of supply supply Define and compute price elasticity - Determinants of supply - Supply changes of supply - Price elasticity of supply Identify the 5 different categories - Maximising total revenue of price elasticity of supply Explain how equilibrium price and quantity are determined in a market Calculate the equilibrium price and quantity Work with supply and demand to predict prices CHAPTER 4: Market Equilibrium - Introduction - Market equilibrium - Cobweb Theory - Tax policy - Price controls 5 REVISION AND TEST 1 Master file White Board Reference book Discussion Extra notes Tutorial Class Exercises Quiz Q&A Class Exercises Q&A SCHEME OF WORK TWINTECH COLLEGE SARAWAK 6 7 8 Define total utility and marginal utility Describe the meaning of the Law of Diminishing Marginal Utility Use the MU theory to predict the effects of changing prices and incomes Work out how the budget line changes when prices or income changes Predict the effects of price and income changes on consumption choices CHAPTER 5:Consumers' Behaviour Theory - Introduction - Cardinal utility approach - Diminishing marginal utility - Consumer equilibrium - Ordinal utility approach - Indifference curve analysis - Marginal rate of substitution - Price consumption curve - Income consumption curve - Consumer surplus Explain the relationship between a firm’s output and labour employed in the short run Distinguish the two decision time frames; short-run and long-run Explain the relationship among total product, marginal product and average product CHAPTER 6: Production Theory - Introduction - Production function - Marginal product and average product - Law of diminishing marginal returns SEMESTER BREAK Master file White Board Reference book Discussion Extra notes Class Exercise Q&A Tutorial Class Exercises Quiz Q&A SCHEME OF WORK TWINTECH COLLEGE SARAWAK 9 Differentiate between explicit and implicit cost, accounting profit and economic profit Explain the relationship between a firm’s output and its costs CHAPTER 7: Production Cost Theory - Short-run versus long-run costs - Costs in the short-run - Long-run costs - Profit maximization Master file White Board Reference book Discussion Extra notes Tutorial Class Exercises Q&A 10 REVISION AND TEST 2 11 Define perfect competition Identify the characteristics of perfect competition Explain how price and output are determined in perfect competitive industry CHAPTER 8: Perfectly Competitive Market - Introduction - Determination of equilibrium price and output - Price system and consumer efficiency 12 Differentiate between short run and long run equilibrium Explain why perfect competition market is efficient Master file White Board Reference book Discussion Extra notes - Short-run equilibrium - Long-run equilibrium - Pareto efficiency Class Exercises Quiz Q&A Class Exercises Q&A SCHEME OF WORK TWINTECH COLLEGE SARAWAK 13 14 15 Explain why some markets have only one seller Analyse how a monopoly determines the quantity to produce and the price to charge Compare the outcome under monopoly and under perfect competition Identify the different types of price discrimination CHAPTER 9: Monopoly - Determination of equilibrium price and output - Monopoly in the short-run and long-run - Perfect competition and monopoly compared - Price discrimination - Monopoly and government Explain the characteristics of monopolistic competition and oligopoly Explain how price and output are determined under monopolistic competition and oligopoly Compare the outcome under monopolistic competition and oligopoly Examine the possible outcomes for an oligopoly CHAPTER 10: Monopolistic Competition and Oligopoly - Monopolistic competition - Determination of equilibrium price and output - Short-run and long-run equilibrium - Oligopoly - The Kinked demand curve model - Short-run and long-run equilibrium - Non-price competition - Short-run solutions REVISION WEEK Master file White Board Reference book Discussion Extra notes Class Exercises Q&A Class Exercises Quiz Q&A SCHEME OF WORK TWINTECH COLLEGE SARAWAK 16 & 17 FINAL EXAMINATION PREPARED BY : DATE: REVIEWED BY HOA: DATE: APPROVED BY AM: DATE: ZAKIAH HJ SULAIMAN 18 June 09 MAY LEE NYUK MOI 18 June 09 NORAZIAH ABD WAHAB 18 June 09 Reference books used : i) Rosnah M.S. (1997), Teori Mikroekonomi, Edisi Kedua. UTM ii) Case, Karl E. and Fair, Ray C. (2008), Principles of Economics, 8th Edition, New Jersey: Prentice Hall iii) Deviga Vengedasalam & Karunagaran Madhavan, (2007), Principles of Economics, Oxford Fajar