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Human Computer Interaction (HCI) Dr. Muhammad Tahir Chapter 3 Human Memory 2 Memory Name the persons you met today? Count the number of items you last purchased from market? Objects are missed out Objects recalled in wrong order Why? 3 Memory Why? Its our ability to store and retrieve information ! i.e. this is the job of our memory system ! 4 Memory How memory works? How we remember things? How we recall / retrieve information? What happens when we forget? 5 Memory There are three types of memory function: Sensory memories Short-term memory Long-term memory 6 Sensory Memory (SM) 7 Sensory memory Buffers for the information received through senses Iconic memory: buffer for visual stimuli Echoic memory: buffer for aural stimuli Haptic memory: buffer for tactile stimuli 8 Sensory memory Buffers for the information received through senses Constantly overwritten by new information 9 Sensory memory Iconic memory Move finger in front of the eye Creates a persistent image 10 Sensory memory Echoic memory Provides play-back of information Asking question while reading! 11 Sensory memory Haptic memory Receive information through the sense of touch 12 Short Term Memory (STM) 13 Short-term memory (STM) Also known as working memory Scratch-pad for temporary recall of information To store information required for a short amount of time 14 Short-term memory (STM) Examples: Multiply 35 by 6 Read one sentence i.e. used to store intermediate results Rapid access ~ 70ms Rapid decay ~ 200ms 15 STM Examples Limited capacity 7± 2 chunks Chunking can increase the STM capacity 212348278493202 0121 414 2626 16 STM Examples Patterns can also increase the STM capacity HEC ATR ANU PTH ETR EET Difficult to remember THE CAT RAN UP THE TREE 17 STM Closure You look up a number in telephone directory You rehearse it before dialling Once dialling is complete, there is a feel of relief This is called closure Helpful in chunking of information Helpful in providing feedback to novice and expert users 18 STM Free recall Recalling lists in any order Easier than recalling in order 19 STM Primacy effect In a list of items Words at the beginning of the list are generally well remembered 20 STM Recency effect In a list of items Words at the end of the list are generally well remembered 21 STM Interference Primacy / Recency effect is eliminated due to interference For example counting backwards ! Does not affect the already stored information o Thus there exists another type of memory 22 Long Term Memory (LTM) 23 Long-term memory (LTM) Repository for all our knowledge slow access ~ 1/10 second slow decay, if any huge or unlimited capacity 24 Long-term memory (LTM) Stores information from STM through rehearsal episodic – memory of events and experiences in serial form – what you had for dinner, where you went on saturday – reconstruction of events possible 25 Long-term memory (LTM) Stores information from STM through rehearsal semantic – structured memory of facts, concepts, skills acquired – what different words mean, how many inches in a foot – semantic LTM derived from episodic LTM 26 Long-term memory (cont.) Semantic memory structure allows access to information represents relationships between bits of information supports inference (e.g. dog: 4 legs, hound: 4 legs) 27 LTM - semantic network 28 Semantic network as a model of memory organization Long-term memory (cont.) Model: semantic network inheritance – child nodes inherit properties of parent nodes relationships between bits of information supports inference through inheritance Knowledge is organized by association (e.g. cartoon dog character) Example: story of unfamiliar culture / recall 29 LTM - semantic network 30 Semantic network as a model of memory organization Activities of LTM Three main activities Information storage or remembering Forgetting Information retrieval 31 LTM - Storage of information Rehearsal information moves from STM to LTM Total time hypothesis amount retained proportional to rehearsal time 32 LTM - Storage of information Only repetition is not enough If information is not meaningful, difficult to remember Faith, Age, Cold, Logic, Idea, Value, Past Boat, Tree, Cat, Child, Plate, Mosque, Head Which set is easy to remember? 33 LTM - Forgetting Decay information is lost gradually but very slowly Interference new information replaces old Change of telephone numbers old may interfere with new You drive to your old house rather than the new one LTM forgetting is affected by emotions 34 LTM - Retrieval Recall Information reproduced from memory Can be assisted by cues, e.g. categories, imagery (ex: lists) Let users categorize/visualize categories (helps in easy recall) Child, red, plane, dog, friend, blood, cold, tree, big, angry 35 LTM - Retrieval Recognition Information gives knowledge that it has been seen before Less complex than recall - information is cue 36 Improve your memory by 1- Visualizing things 2- Creating associations between them 37 Memory role in interface design Don’t play with user’s memory Enter date in the following formats: xx/xx/xx xx/xx/xxxx xx/xxx/xx ? Give users visual and audible cues to complete their tasks Beep for an error message Copying of data (bar chart / progress bar gradually filled in) 38 Memory role in interface design Users are not expected to remember a different sequence of events Change of QWERTY keyboard to AZERTY keyboard Stroop Effect Red Green Blue Black Red Green Blue Black Red Green Blue Black Red Green Blue Black Read text first and then the text colour. Try again! 39 Memory role in interface design Stroop Effect Red Green Blue Black Red Green Blue Black Red Green Blue Black Red Green Blue Black Result Once people are learned to read, they read whatever is put in front of them In case of two sources of information, people slow down 40 Memory role in interface design Stroop Effect Red Green Blue Black Red Green Blue Black Red Green Blue Black Red Green Blue Black Result When presented with two sources of information (e.g. text and colour), you can’t avoid reading ! Used to check processing speed and selective attention (concentrating on one aspect and ignoring others) 41 HCI: Recommended books 1. Human Computer Interaction by Alan Dix , Janet Finlay, Gregory D. Abowd, Russell Beale … (main text) 2. The essence of Human Computer Interaction by Christine Faulkner 3. The psychology of everyday things by Donald Norman Additional valuable resource: www.hcibib.org 42