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List of modules, lectures per module and keywords Module Number 1 Title Keywords Understanding the nature of services Definition of service, service package, distinctive characteristics of services, classification of services, service-process matrix Lecture No. 1 2 3 2 ALIGNING SERVICE STATERGY AND COMPITIVENESS 3 Service design & automation 4 5 Managing human resources in services Service Quality Service value and service strategy, competitive environment, competitive service strategies, strategic service vision, competitive role of information in services Service design system, new service development, service innovation, service blueprint, service processes, service system design approaches, forms and types of technology, 4 5 Types of human resources in services, human resource planning, selection and recruitment, training, development, rewards and compensation, teams, empowerment, work measurement, allowances, time study, predetermined time standards, work sampling Service quality dimensions, quality gaps, SERVQUAL, Quality Function Deployment, PokaYoke, Taguchi Approach, Control charts for variables and attributes, service process control, control limits, flow chart, histogram, pareto chart, cause-and-effect diagram, scatter diagram, check list, Deming’s quality philosophy, Juran’s quality philosophy, Crosby’s quality philosophy, Ishikawa’s quality philosophy, Benchmarking, ISO, Six Sigma, service failure, service recovery, service recovery strategies, service guarantee, types and criteria of service guarantee, factors for designing service 11 12 13 6 7 8 9 10 Lecture per module Lecture 1- Introduction and imperatives of services Lecture 2- Nature and characteristics of services (Dentist example) Lecture 3- Classification of services and analyzing service Lecture 1- Introduction to Service Strategy Lecture 2- Competitive Service Strategies – under section 2.6 (give bullets) Lecture 3- Strategic Service Vision Lecture 1: Service design and delivery process Lecture 2: Service process strategies Lecture 3: Technology & automation Lecture 4: Service encounter (add learning objective) Lecture 1: HR planning and selection Lecture 2: People management in Services Lecture 3: Work measurement in Services 14 15 Lecture 1: Defining Service Quality Lecture 2: Quality Service by Design 16 17 18 Lecture 3: Service process control Lecture 4: Total quality management tools Lecture 5: Quality philosophies and performance excellence 19 Lecture 6: Service recovery and guarantee 6 Service facility design and facility location guarantee Servicescape, service design factors, service facility layout, Product layout, Process layout, Fixed-position layout, Office layout, Retail layout, process analysis, interdepartmental flow, facility location decision factors, service facility location: type of service organization, geographical representation, single facility and multiple facility, optimization criteria, performance measure, on a line, on a plane, centre of gravity method, weighted score method, Huff model, multiple sites 20 Lecture 1- Service facility design 21 22 Lecture 2- Process analysis of facility layouts Lecture 3 -Facility location decision factors 23 Lecture 4- Quantitative models for facility location: Service facility on a line or on a plane 24 Lecture 5 -Quantitative models for facility location: Based on different objective functions of optimization criteria 25 7 Demand Management in services Demand forecasting, Trend, cycle, Seasonality, random error, Delphi technique, moving average, exponential smoothing, causal forecasting method, demand management strategies, overbooking, opportunity loss, goodwill cost , reservation, segmenting demand Elements of service capacity, capacity management strategies, yield management, workshift scheduling 26 27 31 32 33 34 35 36 Lecture 1 - Service Capacity Management Lecture 2 - Yield management Lecture 3 - Resource and Workforce Scheduling in Services Lecture 1- Introduction to Queuing System Lecture 2- Queuing System Characteristics Lecture 3 - M/M/1 Queuing Model Lecture 4 - M/M/C Queuing Model Lecture 5 - M/M/1/N Queuing Model Lecture 1: Service Inventory Management 37 Lecture 2: Service Supply Chains 8 Capacity Management or Supply Management in Services 9 Managing waiting lines and Queuing models Queues, queuing system, queuing features and characteristics, single server and multi-server queues, Finite and Infinite queues, cost of waiting, cost of providing service 10 Service Supply chain Facilitating service inventory, Work storage based service inventory, Customer supplier duality, packaged service, outsourcing, customer demand management, order management, supplier management, information flow Data envelopment analysis, efficient frontier, simulation, simulation of queuing process, Simulation clock, Random Numbers, Monte-Carlo 11 Quantitative Models in Managing Service Operations Lecture 6- Quantitative models for multiple service facilities Lecture 1 – Forecasting Demand In Services Lecture 2 - Smoothing Customer Demand In Services 28 29 30 38 39 40 41 Lecture 3: Processes in Service Supply Chain Lecture 1 -DEA 1: Introduction Lecture 2- DEA2: Linear Programming model Lecture 3 - Application of simulation in service method, Travelling salesman problem, vehicle routing, scheduling, trips, savings matrix, Clark and Wright Algorithm, nearest neighbour search, deadhead time, starting time service scheduling, ending time service scheduling, Concurrent scheduler approach operations management 42 Lecture 4 - Vehicle routing and scheduling