Download online social games

Aberdeen: Apps 2011
How To Make Your App Stand Out
From the Crowd
Apple AppStore – iPhone Tips and Tricks
Introduction to Dynamo Games
• Founded 2004, based in Dundee, Scotland
• Brian McNicoll, MD, co-founder
• Developer of mobile and online social games
– Championship Manager(13 versions)
– Football Tycoon
– The Crystal Maze
– Countdown
– Soccer Tycoon
– Beauty Town
Championship Manager
The Crystal Maze
Top of the AppStore – With No Marketing Spend
Your Own App - Decisions, Decisions,
Decisions...
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Paid App?
Paid App with IAP?
Free App with IAP?
Free App with Advertising?
Free App with IAP and Advertising?
LITE Version
Social Reach
• Using OpenFeint and Apple Game Center will
help to increase the virality of the game once
released. Both are excellent at reaching out to
other iOS gamers to spread the game.
• Twitter and Facebook
• TouchArcade and Pocket Gamer
• Build up anticipation ahead of the game’s
release or update – screenshots etc.
Updating your App
• Updating your app on a regular basis can help
solidify your chart position.
• Make sure your update text is fairly long and
thanks existing players for feedback and
mentions future updates.
• Make sure your update has good
improvements within it to encourage people
to update it.
• Listen to user-feedback!
AppStore – Featured App
• Whats Hot, New, Games etc
• Dynamo has a strong relationship with Apple
and have managed to secure promotional
feature slots on the AppStore.
• We achieved this for the Crystal Maze and it
greatly helped the game’s release traction.
• iTunes only feature not as effective
AppStore Tips
• App icon is very important!
• If can get your app to
number one of a category
the icon will appear –
further promotion for your
App.
• Getting into the top 10, 25
or 50 is the best promotion
you can get.
• Get people to Rate your
App.
Analytics
• If you can build analytics into your App this is the
most effective way of understanding your audience
and their game-play patterns. Gut-Feel No More!
Contact & Questions?
• www.dynamogames.com
• [email protected]
• @dynamogames
• www.facebook.com/dynamogames