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MICROSOFTANDNINTENDOAPPLYPEGIRATINGS TOGAMESANDAPPSINONLINESTOREFRONTS UseofglobalIARCsystemexpandsacrossdigitalstores Brussels,7January2016–PEGItodayannouncedthatMicrosofthasbegundeployingtheInternational Age Rating Coalition (IARC) rating system to administer the familiar PEGI rating symbols for all games andappsintheWindowsStoreforPC,tabletandphonesin38Europeancountries.Recently,Nintendo alsoimplementedtheIARCsystemforalldigitalcontentthatisavailableviatheNintendoeShop. EstablishedbyPEGIandotherinternationalratingorganizations,theIARCratingsystemstreamlinesthe processforassigningageandcontentratingstothehighvolumeofdigitallydeliveredgamesandapps coming into the market today. PEGI ratings are also displayed in Google Play and Firefox Marketplace using the IARC rating system. PEGI will continue to assign ratings for console downloadable and/or packaged games that play on Microsoft’s Xbox, Nintendo, and Sony PlayStation platforms through traditionalmeans. “MicrosoftandNintendohavelongbeensupportersofthePEGIsystem”,saysSimonLittle,Managing DirectorofPEGIS.A.“Itisgreattoseethemdeployingthenewstreamlinedprocessforassigningage ratingsfordigitallydeliveredgamesandapps.Developerscanobtainratingsatnocostwhileconsumers aregettingthenecessaryguidanceaboutageappropriatenessofthecontentingamesandapps.” “MicrosofthaslongsupportedIARC’seffortstobringforwardasingle,muchstreamlinedandcost effectiveglobalratingprocessfordevelopers.We’repleasedtomaketheIARCsystemavailableinearly 2016intheWindowsStoreasawaytohelpourcustomersfindregionallyrelevantratingsforgamesand apps,”saidToddBrix,GeneralManager,WindowsStoreandDeveloperMarketing,Microsoft. Launchedin2014,theIARCratingsystemsimplifiestheprocessbywhichdevelopersobtainageratings byhavingthemanswerasinglesetofquestionsabouttheirproduct’scontentandinteractiveelements. Theirresponsesautomaticallygeneratedifferentageratingsfromeachparticipatingterritoryalongwith agenericratingfortherestoftheworld.Currently,theIARCratingsystemadministersthefamiliarand trustedcontentratingsfromPEGIinEurope,ESRBinNorthAmerica,ClassIndinBrazil,USKinGermany andtheClassificationBoardinAustraliawithmoreratingauthoritiesexpectedtojoininthefuture. FormoreinformationaboutIARC,includingavideoandinfographic,pleasevisitwww.globalratings.com. AboutPEGIS.A.: PEGIS.A.istheorganisationbehindthepan-Europeanageratingsystemforvideogames.PEGI’saimis toeducateconsumersandinparticulartoprotectminorsfromexposuretopotentiallyunsuitablegame content.PEGIdoesthisbyprovidingparentsandcaregiverswithdetailedinformationallowingthemto make informed choices when buying games for children. PEGI also ensures that games are sold and advertisedinaresponsiblemanner.ProductsclassifiedbyPEGIareavailablein38countriesinEurope. Formoreinformation,pleasevisitwww.pegi.info. Contact: PEGIS.A. DirkBosmans [email protected] +3226121772