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e-Marketing Guidelines
Give the customer a reason to respond
Personalize the content of your emails
Offer something the customer could not
get via direct mail
Make it easy for customers to unsubscribe
Deciding Internet Objectives
Creating awareness and interest
Disseminating Information
Obtaining research information
Brand building
Improving customer service
Telemarketing
The use of telephone contact between
the buyer and seller to perform all or
some of the selling function
Two Key Advantages :
- Low Contact Cost
- Quick Access by both buyer
and Seller
Types of Telemarketing
Telesales
Telecoverage
Teleprospecting
Customer service and technical
support
Designing an Attractive Web Site
Context
Content
Community
Customization
Communication
Connection
Commerce
Media lain untuk melakukan Pemasaran
Tanggapan Langsung
Iklan Tanggapan Langsung
Saluran Belanja di Rumah
Videotxt dan TV Interaktif
Manfat Online Marketing bagi
Pembeli Potensial
Kemudahan  pelanggan dapat
memesan produk dalam 24 jam sehari
dimanapun mereka berada
Informasi  Pelanggan dapat
memperoleh informasi yang banyak
tentang perusahaan, produk dan
pesaing
Rongrongan yang lebih sedikit
Manfaat Online Marketing bagi
Pemasar
Penyesuaian yang tepat terhadap
kondisi pasar
Biaya yang rendah
Dapat membina / memupuk
hubungan
Pengukuran besar pemirsa
Tantangan Pemasaran Online
Online marketing akan membawa
perubahan mendalam terhadap
berbagai sektor perekonomian
1.
2.
3.
4.
5.
Tantangan :
Paparan dan pembelian
konsumen yang terbatas
Psikografik dan geografik yang
tidak simetris
Semrawut dan kacau
Keamanan
Masah etika